Insurelink (East Anglia)

What Insurelink (East Anglia) does

Insurelink (East Anglia) is a private, for-profit insurance intermediary founded in 1995 and headquartered in Lowestoft, United Kingdom. According to available firmographic data, the firm provides insurance brokerage services across several lines, including money cover, business/commercial insurance, leisure insurance, and niche event-related coverage such as bouncy castle hire insurance. The firm operates with a headcount in the 11-50 range, consistent with a small regional broker serving individuals and small businesses primarily in the East Anglia region.

No proprietary technology stack, product catalog, or pricing model details are disclosed in the source material. The firm's only observable digital channel, its corporate website at insurelink.org, is currently non-functional — the URL returns an ASP.NET server error (System.Web.HttpException on a .NET Framework 4.0 / ASP.NET 4.8 stack) and a frames-based placeholder page, providing no business content, no products, no pricing, and no contact pathway beyond what the firmographics record implies.

The business model is consistent with that of a traditional UK independent insurance broker: commission- or fee-based intermediation across multiple insurance lines, distributed via local relationships rather than digital channels. There is no evidence of investment, M&A activity, parent company affiliation, leadership team, partnerships, awards, regulatory actions, or strategic communications in the source data. Overall, the available evidence portrays a long-tenured but small-scale regional broker with an absent digital presence and no observable recent strategic activity.

Name

Insurelink (East Anglia)

Website

https://insurelink.org

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

Insurelink (East Anglia) is a small regional UK insurance broker founded in 1995, based in Lowestoft, providing commercial, leisure, money cover, and niche event insurance (e.g., bouncy castle hire) to individuals and small businesses in East Anglia.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Commercial insurance brokerage
• Leisure insurance services
• Bouncy castle insurance
• Business insurance advice
• Event insurance coverage

Headquarters

HQ city

Lowestoft

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Insurelink (East Anglia) is a UK-based independent insurance brokerage based in Lowestoft, offering commercial, leisure, business, and specialty event (bouncy castle) insurance products. The firm acts as an intermediary arranging cover for individuals and small businesses seeking non-standard or niche insurance protection.

Product overview

No product or service information available. The source data consists of a server error page indicating the website is currently non-functional.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Cover Insurance
• Business Insurance (Business Interpretation)
• Commercial Insurance
• Leisure Insurance
• Bouncy Castle Insurance

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Simply Business: Large UK digital insurance broker focused on small business and commercial cover, offering instant online quotes across multiple trades. Comparable as a competing distribution channel for the same commercial and leisure customers Insurelink serves.
• Hastings Direct: UK-based digital-first insurer and price-comparison-driven broker serving personal and small commercial lines. Comparable as a competing distribution channel for the same customers, particularly through online price-comparison platforms.
• Swinton Insurance: Long-established UK insurance broker with broad personal and commercial lines distributed through local branches. Comparable multi-line broker model with similar customer base to Insurelink's commercial and leisure clients.
• Towergate Insurance: One of the UK's largest independent insurance brokers, operating across commercial and personal lines through a regional branch network. Directly comparable broker model and multi-line offering, but at much greater scale.
• NFU Mutual: UK mutual insurer and broker with strong regional agency network including East Anglia, offering commercial, farm, and lifestyle cover. Comparable regional broker footprint and commercial-line focus, particularly relevant for leisure/hire clients.

Direct peers

• A-Plan Insurance: UK high-street insurance broker with branches across multiple regions including East Anglia, providing personal, commercial, and specialist cover. Closely mirrors Insurelink's regional broker structure and product breadth.
• Adrian Flux Insurance Group: UK specialist insurance broker known for non-standard and niche personal lines including motor, leisure, and entertainment-related cover. Highly comparable to Insurelink's leisure and bouncy castle insurance focus and East Anglia small-broker model.
• Kingsbridge Insurance Brokers: UK independent broker offering commercial and specialist insurance products to SMEs. Comparable as a smaller, multi-line UK broker competing for similar commercial and leisure customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/insurelink
• Facebookfacebook.com/insurelinkinsurance
• LinkedInlinkedin.com/company/insurelink-east-anglia-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurelink (East Anglia)