2LE Media
2LE Media is a London-based independent TV production company producing scripted comedy, drama, entertainment formats, and branded content for UK major broadcasters (Channel 4, BBC) and global brands, with an emerging AI-powered virtual studio lighting initiative under Innovate UK's BridgeAI programme.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2LE Media does
2LE Media is a London-based independent television production company operating as 2LE Media Ltd, a private limited entity incorporated in England and Wales (company number 122125763), with a registered office in London and an active production relationship with dock10's Manchester virtual studio facility. The company produces scripted comedy series, scripted drama, entertainment formats, and branded content for UK major broadcasters — primarily Channel 4 (and its platforms E4 and All4) and the BBC — and for global brands and charities including Tesco, BT, Axa Insurance, Scottish Power, Scope, and Breakthrough Breast Cancer. Its portfolio spans long-running Channel 4 live-event campaigns such as Stand Up To Cancer (2012–2021), original comedy series including The Work Experience, Parents Evening, Asylum, and the recent Pushers sitcom (2025), drama such as Waiting For Andre and Urban Myth, factual entertainment like Davina McCall's Language of Love, and a first feature film, the Samuel Beckett biopic Dance First (2024), directed by Oscar winner James Marsh. The business is founder-led by Michael Livingstone and Tom Thostrup, with a headcount band of 11–50 employees, no disclosed external funding rounds, and a project-based revenue model in which pricing is not publicly disclosed and work is acquired through direct commissioning relationships and industry reputation.
The company's technology stack is anchored in traditional broadcast TV production supplemented by an emerging AI capability. Through the Innovate UK BridgeAI programme, 2LE Media is collaborating with dock10 and the University of York to develop AI neural networks trained on synthesised green-screen data that simulate and optimise real-time lighting pathways between physical actors and virtual environments in green-screen virtual studio productions — a multimodal AI capability combining generative AI and computer vision. This is positioned as a novel method architecture within virtual production rather than a broad AI platform. Commercial go-to-market is relationship-driven: productions are commissioned directly by UK broadcasters and through co-production partnerships such as the Merman Television arrangement for Pushers, while branded-content work is secured via direct brand outreach. Content is distributed through UK broadcasters, the All4 streaming platform, international broadcasters and distributors, and brand-owned channels including YouTube and social media.
2LE Media firmographics
Firmographics- Name
- 2LE Media
- Legal name
- 2LE Media Ltd
- Website
- https://2lemedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2LE Media is a London-based independent TV production company producing scripted comedy, drama, entertainment formats, and branded content for UK major broadcasters (Channel 4, BBC) and global brands, with an emerging AI-powered virtual studio lighting initiative under Innovate UK's BridgeAI programme.
- Ownership category
- akta.pro rank
2LE Media industry classification
Industry- Product category
- Television Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Graphics, Branding & Character Generation (CG) (MPAHAKAF)
Keywords
Where 2LE Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
2LE Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels4 records
Marketing channels3 records
2LE Media product offering
Product offeringCore offering
2LE Media is an award-winning UK TV production company producing scripted comedy series, drama, entertainment formats, and branded content for major UK broadcasters (Channel 4, BBC, E4) and global brands. The company provides end-to-end production services from concept development to broadcast delivery, including access to celebrity talent, and is pioneering AI-powered virtual studio lighting technology through its BridgeAI research project.
Product overview
2LE Media is an award-winning UK TV production company producing scripted comedy, drama, entertainment formats, and branded content. The portfolio includes multiple long-running production series (Stand Up To Cancer campaigns spanning 2012-2021, Paralympics coverage), original scripted comedy series (The Work Experience, Parents Evening, Asylum, Pushers), feature films (Dance First biopic), branded content for major brands, and an emerging AI-powered virtual production technology project. The company has won awards including International Emmy nomination, BAFTA nominations, and RTS awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Pushers Channel 4 sitcom starring Rosie Jones as a woman with cerebral palsy building a drug empire, based on the award-winning Disability Benefits Comedy Blap. Produced by 2LE Media with Merman Television.
- Dance First Biopic of Irish playwright Samuel Beckett, written by Neil Forsyth and directed by Oscar winner James Marsh, starring Gabriel Byrne and Fionn O'Shea. 2LE Media's first feature film.
- Disability Benefits Award-winning Comedy Blap pilot for Channel 4 starring Rosie Jones as a woman with cerebral palsy. Won 'Best Newform Drama Series' at C21 International Drama Awards 2022.
- BridgeAI Virtual Production Project AI-powered lighting tools for virtual studios developed in partnership with dock10 and University of York through Innovate UK's BridgeAI programme, using AI neural networks trained through synthesised green-screen data to simulate real-time light pathways between physical and virtual environments.
- Branded Content Production High-quality branded content production service for major global brands and charities including Tesco, BT, Axa Insurance, Scottish Power, Breakthrough Breast Cancer and Scope, featuring household-name celebrity talent and distributed through brand channels and social media platforms.
Companies that use 2LE Media
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
2LE Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
2LE Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- dock10core2LE Media, dock10, and University of York awarded match funding from Innovate UK's BridgeAI programme to develop AI tools for lighting in virtual studios. Dock10 provides virtual studio facilities and technical expertise for the AI-powered lighting research project.
- University of YorkcoreUniversity of York collaborating with 2LE Media and dock10 on Innovate UK BridgeAI programme. The university carries out foundational research on AI delivery of real-time lighting for virtual studio productions.
- Merman TelevisioncoreMerman Television co-produces 2LE Media productions including Pushers sitcom for Channel 4. Executive producers Clelia Mountford and Sharon Horgan for Merman collaborate on disability-focused comedy content.
Recent moves5 records
Expansion highlights5 records
2LE Media competitors and assessment
Company assessmentBroad incumbents
- All3Media: Liberty Global-owned global production group housing multiple UK comedy and drama indies (Lion TV, Company Pictures, Objective Productions). Comparable to 2LE as a UK production ecosystem for scripted comedy/drama, but at much larger scale as a group with extensive distribution.
- Working Title Films: Universal-owned UK film and TV production company behind Notting Hill, Love Actually, and Bridget Jones. Comparable to 2LE in the sense that both have crossed from TV into UK feature films, but at vastly larger scale and with global distribution.
- Sister: London- and LA-based global production company producing premium scripted content (Chernobyl, The Split). Comparable to 2LE as a UK indie producing high-end scripted content for major broadcasters and streamers, but at materially larger scale and with broader genre coverage.
Direct peers
- Baby Cow Productions: UK comedy and drama indie co-founded by Steve Coogan and Henry Normal. Comparable to 2LE as a UK indie comedy producer working with major broadcasters and featuring established comedy talent relationships.
- Fudge Park Productions: London-based comedy indie led by Clare Heney. Comparable to 2LE as a smaller UK comedy producer working with Channel 4 and BBC on scripted and short-form comedy.
- Big Talk Productions: London-based comedy and drama producer (Hot Fuzz, Shaun of the Dead, Spaced) led by Nira Park. Directly comparable to 2LE as a UK indie producing comedy-led content for theatrical and broadcast distribution.
- Tiger Aspect Productions: Endemol Shine/Banijay-owned UK indie producing scripted comedy and drama (Mr. Bean, Peep Show). Comparable to 2LE as a UK scripted comedy/drama indie working with major UK broadcasters, but with broader portfolio scale and group backing.
- Merman Television: London-based comedy-led production company founded by Sharon Horgan and Clelia Mountford. Merman is directly comparable to 2LE Media as a UK indie focused on scripted comedy and is already a co-production partner on 2LE's Pushers series.
- Hat Trick Productions: Long-established UK independent producer behind comedy hits such as Outnumbered and Drop the Dead Donkey. Hat Trick is directly comparable to 2LE as a UK comedy-first indie that produces scripted comedy and entertainment formats for Channel 4, BBC, and ITV.
- Roughcut TV: London-based comedy-led production company behind People Just Do Nothing and Famalam. Directly comparable to 2LE as a UK indie producing comedy series and shorts for BBC and Channel 4.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
2LE Media social profiles
Digital presence2LE Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
2LE Media leadership team
Management profileNumber of profiles
Profiles4 records
2LE Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2LE Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2LE Media
What does 2LE Media do?
2LE Media is an award-winning UK TV production company producing scripted comedy series, drama, entertainment formats, and branded content for major UK broadcasters (Channel 4, BBC, E4) and global brands. The company provides end-to-end production services from concept development to broadcast delivery, including access to celebrity talent, and is pioneering AI-powered virtual studio lighting technology through its BridgeAI research project.
Is 2LE Media a public or private company?
2LE Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2LE Media founded?
2LE Media was founded in 2011. It employs 11 to 50 people.
Where is 2LE Media based?
2LE Media is headquartered in London, United Kingdom, in the Europe region.
Who are 2LE Media's main competitors?
Broad incumbents on record are All3Media, Working Title Films and Sister. Direct peers are Baby Cow Productions, Fudge Park Productions, Big Talk Productions, Tiger Aspect Productions, Merman Television, Hat Trick Productions and Roughcut TV.
Does 2LE Media have an API?
No public API is recorded for 2LE Media.
What industry is 2LE Media in?
2LE Media's product category is Television Production Services. Its primary akta.pro industry code is MPAHAKAF, Graphics, Branding & Character Generation (CG). Its NAICS code is 516 and its SIC code is 7812.