Projectinrichting Lavoir

What Projectinrichting Lavoir does

Projectinrichting Lavoir B.V. (trading as LAVOIR) is a privately held Dutch interior design firm founded in 2004, headquartered in the Netherlands and operating exclusively in the Dutch market. The company specializes in "merkplekken" (brand spaces) — bespoke interior design projects that translate a client's organizational identity, culture, and narrative into a physical workspace. Its integrated "Concept + Interieur" methodology couples strategic concept development with interior execution in a single engagement, marketed as a made-to-measure ("maatpak") approach rather than a generic fit-out.

LAVOIR serves four named vertical segments — corporate offices ("Kantoor"), hospitality and recreation ("Recreatie"), healthcare ("Zorg"), and education ("Onderwijs") — through quote-based, project-priced engagements. There is no software, SaaS, or platform product; revenue is generated through one-off project fees tied to scope, size, and customization. The go-to-market is enterprise field sales supplemented by an interactive online qualification tool ("Doe de test / Merkplek Test"), social media marketing across Instagram, Facebook, Pinterest, and LinkedIn, a magazine request funnel, and direct phone/email/WhatsApp outreach. Customer evidence includes publicly documented work for COVRA (nuclear waste management) and Multraship Terneuzen (maritime/shipping).

Operationally the firm appears as a small independent professional-services business — no disclosed employees, financials, funding, parent company, or M&A activity — making it an archetypal founder-led boutique. Its principal defensibility comes from 20+ years of brand reputation, the codified Concept + Interior methodology, and multi-channel owned-media presence rather than from any technology, network effect, or scale advantage. Recent content signals point toward sustainability-credentialed flooring and employer-brand-aligned positioning, suggesting incremental refinement of the offer rather than a pivot into new verticals or geographies.

Name

Projectinrichting Lavoir

Legal name

Projectinrichting Lavoir B.V.

Website

https://projectinrichtinglavoir.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Projectinrichting Lavoir (LAVOIR) is a privately held Dutch interior design firm that delivers bespoke, brand-driven workspace projects for corporate, hospitality, healthcare, and education clients across the Netherlands under its integrated "Concept + Interieur" methodology.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (541410), Commercial and Institutional Building Construction (236220)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

Keywords

• Commercial interior design
• Office space planning
• Healthcare interior design
• Hospitality space design
• Educational facility design

Headquarters

HQ city

Arnemuiden

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Project Interior Design: Bespoke interior design services for brand environments (merkplekken). Projects are customized to client organizational identity, culture, and specific requirements. Revenue is generated through project-based fees for concept development and interior installation. No public pricing; quote-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Projectinrichting Lavoir (LAVOIR) is a Dutch interior design firm that creates branded interior spaces (merkplekken) for organizations across the office, hospitality, healthcare, and education sectors. The company first develops a strategic concept and then executes the interior design, producing tailor-made environments that reflect each client's organizational identity and culture.

Product overview

LAVOIR is a concept-driven project furnishing company offering custom interior design services under its core 'Concept + Interieur' methodology. The portfolio consists of spatial design services organized by sector: Kantoorinrichting (office), Recreatie (hospitality/recreation), Zorginrichting (healthcare), and Onderwijsinrichting (education). Each service module follows the same bespoke approach—translating organizational identity into physical spaces that function as 'merkplekken' (brand places). The company also offers a 'Merkplek Test' diagnostic tool to qualify prospective clients. No software, SaaS, or platform products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Projectinrichting Interieurontwerp Bespoke interior design service that translates an organization's identity, culture, and character into a physical environment, creating "merkplekken" (brand places). Targeted at Dutch enterprises and institutions.
• Concept + Interieur Aanpak Integrated concept-development-and-interior-execution methodology that delivers a made-to-measure space aligned to the client's organizational DNA, sold as a single project engagement.
• Kantoorinrichting Office interior design service delivering workspaces that reinforce identity, culture, and productivity for corporate clients.
• Recreatie Interieur Interior design service for hospitality and recreation venues such as hotels, bars, libraries, and business clubs, focused on authentic, experiential brand environments.
• Zorginrichting Interior design service for healthcare environments, such as hospitals, clinics, and care homes, designed to support healing, safety, and human dignity.
• Onderwijsinrichting Interior design service for schools, universities, and educational institutions that supports learning, growth, and institutional identity.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Unispace: Global workplace strategy and design firm with European presence, competing for enterprise interior projects at scale; comparable to LAVOIR on bespoke concept-led workspace design.
• Haworth: Global office furniture manufacturer and interior design solutions provider; competes with LAVOIR for premium enterprise workspace projects through its family of brands including Cappellini and Poltrona Frau.
• Steelcase: Global office furniture and workspace insights leader serving enterprises worldwide; competes with LAVOIR for enterprise workspace budgets in the Netherlands but at significantly larger scale and with broader portfolio offerings.
• MillerKnoll: Global collective of design brands (Herman Miller, Knoll, FilzFelt, etc.) offering furniture, textiles, and workspace design services; competes with LAVOIR on premium enterprise interior projects in the Netherlands and Europe.
• M Moser Associates: Global workplace design and strategy firm operating in Europe with concept-to-execution capabilities comparable to LAVOIR's 'Concept + Interieur' methodology, serving enterprise clients on branded workspace projects.

Direct peers

• Gispen: Established Dutch furniture brand and interior solutions firm with a long history of bespoke workspace design for Dutch enterprises; competes directly with LAVOIR in the office and public-sector segments.
• Vepa: Dutch sustainable office furniture manufacturer and interior solutions provider, serving enterprise clients with project furnishing across office, healthcare, and education — the same verticals LAVOIR operates in.
• Bula (Bula Modern): Dutch manufacturer and supplier of office furniture and project interiors, with a comparable B2B project-based sales motion targeting Dutch enterprises for workspace furnishing.
• Ahrend: Leading Dutch office furniture and interior design company offering project furnishing ('projectinrichting') for enterprises, with deep B2B sales and concept-to-execution capabilities directly comparable to LAVOIR's bespoke model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/projectinrichtinglavoir
• LinkedInlinkedin.com/company/projectinrichting-lavoir-b.v.
• Instagraminstagram.com/projectinrichtinglavoir
• Pinterestnl.pinterest.com/ProjectinrichtingLavoir
• Xx.com/projectlavoir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projectinrichting Lavoir