Toolmart

What Toolmart does

Toolmart Australia Pty Ltd is a Western Australia-based specialty tools retailer founded in 1977, operating 10 physical retail stores across the state alongside a nationwide e-commerce platform at toolmart.com.au. The company serves two primary customer segments: professional tradespeople (builders, mechanics, fabricators, contractors) as the dominant buyer, and consumer/DIY customers purchasing for home improvement and hobby use. Its go-to-market combines in-store expertise, layby services for orders above $500, repair and servicing capabilities, and online ordering with domestic delivery via Australia Post, TNT, and Border Express.

Toolmart stocks more than 2,000 brands spanning power tools, cordless tools (12V to 36V), hand tools, automotive tools, welding and soldering equipment, air tools and compressors, measuring and testing instruments, safety equipment, and tool storage. Featured brand partners include Milwaukee, Makita, DeWalt, HiKOKI, Metabo, Festool, and Knipex (international), alongside Australian heritage brands Kincrome, Sidchrome, SP Tools, Bossweld, Bordo, and Pro-Kit. The underlying technology is a BigCommerce-powered storefront with no disclosed proprietary technology layers or AI/ML capabilities. Payment options include PayPal Pay in 4 Buy Now Pay Later, Visa, and Mastercard.

The business model is unit-pricing retail: fixed per-product pricing across both channels with no subscription, recurring, or contract-based revenue. Distribution is dual-channel (10 WA stores plus domestic e-commerce), with international shipping explicitly excluded due to supplier agreements. The company is privately held with no disclosed external investment, parent company, or management team information publicly available. Revenue figures are not publicly disclosed.

Name

Toolmart

Legal name

Toolmart Australia Pty Ltd

Website

https://toolmart.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Toolmart is an Australian specialty tools retailer founded in 1977, operating 10 Western Australia stores plus a nationwide e-commerce platform, serving professional tradespeople and DIY consumers with 2,000+ brands across power, hand, cordless, automotive, and welding tool categories.

Ownership category

akta.pro rank

Product category

Trade Tools Retail

NAICS

Saw Blade and Handtool Manufacturing (332216), Power-Driven Handtool Manufacturing (333991)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Power tools retail
• Trade tools supply
• Cordless tool sales
• Hand tools distribution
• Workshop equipment

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Toolmart generates revenue through direct retail sales of power tools, hand tools, cordless tools, accessories, air tools, automotive tools, welding equipment, safety equipment, and workshop equipment to tradespeople and consumers across Australia. Products are sold at fixed prices through both online and physical retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Toolmart is an Australian trade tools retailer that sells power tools, cordless tools, hand tools, automotive tools, welding equipment, air tools/compressors, tool storage, measuring & testing instruments, and safety equipment from more than 2,000 brands. It serves tradespeople and consumers across Australia through 10 physical retail stores in Western Australia and a nationwide e-commerce website at toolmart.com.au. The company also offers in-store gift cards and tool repair and servicing.

Product overview

Toolmart is an Australian trade tools retailer established in 1977, operating 10 physical stores alongside an e-commerce platform. The company offers a comprehensive range of tools across multiple categories including Power Tools, Cordless Tools (with voltages ranging from 12V to 36V), Hand Tools, Automotive Tools, Welding Equipment, Air Tools/Compressors, Measuring & Testing Instruments, and Safety Equipment. The portfolio includes tool storage solutions like boxes, chests, and roller cabinets. Toolmart distributes major international brands (Milwaukee, Makita, DeWalt, HiKOKI, Metabo, Festool, Knipex, Bahco, Stanley) alongside Australian brands (Kincrome, Bossweld, Sidchrome, SP Tools, Pro-Kit, Bordo, Action). Featured products include cordless combo kits, angle grinders, digital multimeters, welding inverters, and specialized automotive jacks. The company also offers in-store gift cards and repair/servicing services. Toolmart operates a multi-brand strategy with over 200 brands stocked across categories including hand tools, power tools, accessories, welding supplies, and workshop equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Tools Electric-powered tools including angle grinders, drills, heat guns, laminate trimmers, and other trade-quality power equipment sold to tradies and consumers across Australia.
• Cordless Tools
• Hand Tools
• Automotive Tools
• Welding/Soldering Equipment
• Air Tools and Compressors
• Tool Storage
• Measuring and Testing Tools
• Safety Equipment
• In-Store Gift Card

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Total Tools: Australia's largest specialist trade tools retailer, operating a national store network plus online channel. Directly comparable to Toolmart on trade customer focus, multi-brand assortment, and B2B/B2C dual channel.
• Sydney Tools: Australian specialist trade tools retailer with both physical stores and e-commerce. Directly competes with Toolmart for tradie customers across power tools, hand tools, and accessories from the same major brands.

Emerging players

• Repco: Australian automotive aftermarket retailer with national stores and online channel. Comparable to Toolmart on automotive-tools assortment and trade/DIY dual customer base, though narrower category focus.
• Supercheap Auto: Australian specialty automotive and tools retailer with national footprint. Comparable to Toolmart on automotive tool categories and DIY/trade customer mix, but broader lifestyle assortment.

Broad incumbents

• Bunnings Warehouse: Wesfarmers-owned Australian home improvement and trade-tools category killer with national store density. Offers significant overlap with Toolmart's assortment as part of a much broader home-improvement portfolio.
• Blackwoods: Australia's largest industrial and trade supplier (Wesfarmers-adjacent). Comparable to Toolmart on B2B trade customer focus and multi-brand industrial assortment, but with deeper industrial maintenance categories.
• Mitre 10: Australian and New Zealand hardware retailer network carrying power tools, hand tools, and accessories from major brands. Overlaps with Toolmart on the trade/customer DIY side but operates as a wider hardware co-operative.

Regional players

• Toolstation: UK trade and DIY tools retailer with national branch network and e-commerce. Comparable to Toolmart on the trade-focused multi-brand trade-tools value proposition, though geographically separate.
• ITS: UK specialist power-tools retailer with strong e-commerce presence and curated brand portfolio. Comparable to Toolmart on specialist trade-tools positioning and online-led growth, though UK-focused.
• Cromwell Tools: UK-based industrial and hand-tools distributor with extensive catalog. Comparable to Toolmart on multi-brand trade-supply model and assortment breadth, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToolmartAustralia
• Instagraminstagram.com/toolmart.australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toolmart