Failla Wines

What Failla Wines does

Failla Wines is a privately held, family-owned boutique winery founded in 1998 by Ehren Jordan as Failla-Jordan, operating from its headquarters at 3530 Silverado Trail North in St. Helena, California. The company produces cool-climate Pinot Noir, Chardonnay, and Syrah from organically dry-farmed estate vineyards in the Fort Ross-Seaview AVA (11 acres under vine on a 92-acre ranch near Cazadero, 2.5 miles from the Pacific Ocean) and from a network of long-term vineyard partnerships across seven California and Oregon AVAs, including Keefer Ranch (since 1999), Hirsch (since 2001), Hudson, Haynes, Peay, Occidental Ridge, Platt, Savoy, and the recently added Seven Springs Vineyard in Oregon's Eola-Amity AVA. The portfolio comprises multiple Pinot Noir sources, eight Chardonnay bottlings, and three Syrah bottlings.

The business model is anchored in direct-to-consumer (DTC) sales through a tiered wine club (Cool at $250-$300 per shipment, Cooler at $375-$450, and Coolest at $775-$850) with three or four shipments per year, supplemented by e-commerce via the OrderPort platform and tasting room visits through Tock. A national trade sales team covering East Coast, Global, and Southern California regions distributes wine through restaurant and retail partners across California and Oregon. Wine club membership also includes complimentary tastings for up to 4-8 guests depending on tier, and mailing list subscribers receive priority allocation access to small-batch releases. Customer segments are premium wine enthusiasts and collectors seeking terroir-driven, allocation-only wines from recognized single-vineyard sources. The company employs 11-50 staff and remains founder-led with no disclosed institutional investment or external shareholders.

Name

Failla Wines

Legal name

Failla Winery

Website

https://faillawines.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Failla Wines is a boutique, family-owned winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from estate and partner vineyards across California and Oregon, selling primarily through a tiered wine club, e-commerce, and trade distribution to premium wine consumers and collectors.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Boutique winery production
• Pinot noir chardonnay
• Wine club subscriptions
• Vineyard designate wines
• Direct-to-consumer wine

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform and wine club memberships. Wines sold in small batches on first-come, first-served basis with mailing list allocation for special bottlings.
2. Wine Club Memberships: Three-tier wine club (Cool, Cooler, Coolest) with recurring shipments 3-4 times per year. Membership categories include Standard, Pinot Only, Red Only, and White Wines Only options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Failla Wines is a boutique Napa Valley winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from an 11-acre organically dry-farmed estate in Cazadero's Fort Ross-Seaview AVA and long-term partner vineyards across Sonoma Coast, Russian River Valley, Carneros, Coombsville, Anderson Valley, Santa Cruz Mountains, and Oregon's Eola-Amity AVA. The winery sells directly to consumers through an OrderPort e-commerce shop and a three-tier wine club membership program, supplemented by trade distribution to restaurants and retailers.

Product overview

Failla Wines is a boutique winery producing Pinot Noir, Chardonnay, and Syrah wines sourced from estate vineyards and renowned partner sites across California's coolest AVAs. The winery operates a tiered wine club membership program (Cool, Cooler, Coolest) offering regular shipments of wines, with each tier providing increasing bottle quantities and member benefits including complimentary tastings. Wine purchases are facilitated through the OrderPort e-commerce platform, with club customization options including varietal-specific sub-tiers (Pinot Only, Reds Only, White Wines Only).

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Wines
• Chardonnay Wines
• Syrah Wines
• Cool Club Membership
• Cooler Club Membership
• Coolest Club Membership Premium wine club delivering 10-12 bottles per shipment, 4 times per year (February, May, August, November), priced at $775-$850 per shipment, with $1 freight shipping and complimentary tastings for up to 8 guests.

Quantifiable outcome

• First vintage released in 1998, establishing over 25 years of winemaking history

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kistler Vineyards: Russian River Valley/Sonoma Coast boutique winery renowned for Chardonnay and Pinot Noir produced from multiple single-vineyard sites. Closely mirrors Failla's portfolio breadth, allocation-driven DTC model, and premium pricing on cool-climate Burgundy varieties.
• Peay Vineyards: Sonoma Coast boutique estate producing cool-climate Pinot Noir, Chardonnay, and Syrah from a 51-acre property four miles from the Pacific. Direct comparable in varietal mix, coastal terroir focus, and small-batch single-vineyard bottlings; also a Failla vineyard partner.
• Copain Wines: Cool-climate boutique producer of Pinot Noir, Syrah, and Chardonnay with vineyard sources across Sonoma, Mendocino, and Oregon's Willamette Valley. Comparable varietal mix and geography; now part of larger ownership but historically a direct boutique peer.
• Anthill Farms Winery: Northern California boutique producer of cool-climate Pinot Noir, Chardonnay, and Syrah sourced from Sonoma Coast, Anderson Valley, and other maritime AVAs. Highly comparable in varietal mix, AVA footprint, and small-production allocation DTC approach.
• Occidental (by Steve Kistler): Steve Kistler's Occidental focuses exclusively on Pinot Noir from Sonoma Coast sites including the original Occidental Ridge block. Direct comparable as a cool-climate Pinot Noir specialist with single-vineyard sourcing and small-batch allocation.
• Littorai Wines: Ted Lemon's Littorai is a Sonoma Coast/Mendocino boutique producer focused on cool-climate Pinot Noir and Chardonnay from biodynamic and organic estate vineyards. Highly comparable to Failla in size, philosophy, sourcing geography, and DTC-plus-trade go-to-market.
• Williams Selyem Winery: Iconic Russian River Valley boutique producer of single-vineyard Pinot Noir and Chardonnay with a mailing-list allocation model. Directly comparable to Failla in size, single-vineyard sourcing strategy, and DTC-driven scarcity economics.
• Hirsch Vineyards: Sonoma Coast producer on the San Andreas Fault at 1500 ft elevation with 72 planted acres across 60+ blocks. Directly comparable as a cool-climate Pinot Noir specialist and as a Failla vineyard partner since 2001.
• Cobb Wines: Sonoma Coast boutique producer focused on Pinot Noir and Chardonnay from cool, fog-influenced sites including Rice-Spivak and Coastlands vineyards. Closely aligned with Failla in coastal AVA focus and small-production single-vineyard model.

Broad incumbents

• Jackson Family Wines: Large multi-brand Napa/Sonoma wine company owning numerous premium and luxury boutique labels across multiple AVAs. Operates broadly in the same cool-climate and premium Pinot Noir/Chardonnay space as Failla but at vastly greater scale and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FAILLAwines
• Facebookfacebook.com/Faillawines

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Failla Wines