Failla Wines
Failla Wines is a boutique, family-owned winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from estate and partner vineyards across California and Oregon, selling primarily through a tiered wine club, e-commerce, and trade distribution to premium wine consumers and collectors.
- Company typePrivate
- Founded1998
- HeadquartersSt. Helena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Failla Wines does
Failla Wines is a privately held, family-owned boutique winery founded in 1998 by Ehren Jordan as Failla-Jordan, operating from its headquarters at 3530 Silverado Trail North in St. Helena, California. The company produces cool-climate Pinot Noir, Chardonnay, and Syrah from organically dry-farmed estate vineyards in the Fort Ross-Seaview AVA (11 acres under vine on a 92-acre ranch near Cazadero, 2.5 miles from the Pacific Ocean) and from a network of long-term vineyard partnerships across seven California and Oregon AVAs, including Keefer Ranch (since 1999), Hirsch (since 2001), Hudson, Haynes, Peay, Occidental Ridge, Platt, Savoy, and the recently added Seven Springs Vineyard in Oregon's Eola-Amity AVA. The portfolio comprises multiple Pinot Noir sources, eight Chardonnay bottlings, and three Syrah bottlings.
The business model is anchored in direct-to-consumer (DTC) sales through a tiered wine club (Cool at $250-$300 per shipment, Cooler at $375-$450, and Coolest at $775-$850) with three or four shipments per year, supplemented by e-commerce via the OrderPort platform and tasting room visits through Tock. A national trade sales team covering East Coast, Global, and Southern California regions distributes wine through restaurant and retail partners across California and Oregon. Wine club membership also includes complimentary tastings for up to 4-8 guests depending on tier, and mailing list subscribers receive priority allocation access to small-batch releases. Customer segments are premium wine enthusiasts and collectors seeking terroir-driven, allocation-only wines from recognized single-vineyard sources. The company employs 11-50 staff and remains founder-led with no disclosed institutional investment or external shareholders.
Failla Wines firmographics
Firmographics- Name
- Failla Wines
- Legal name
- Failla Winery
- Website
- https://faillawines.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Failla Wines is a boutique, family-owned winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from estate and partner vineyards across California and Oregon, selling primarily through a tiered wine club, e-commerce, and trade distribution to premium wine consumers and collectors.
- Ownership category
- akta.pro rank
Failla Wines industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Failla Wines is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Failla Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform and wine club memberships. Wines sold in small batches on first-come, first-served basis with mailing list allocation for special bottlings.
- Wine Club Memberships: Three-tier wine club (Cool, Cooler, Coolest) with recurring shipments 3-4 times per year. Membership categories include Standard, Pinot Only, Red Only, and White Wines Only options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cool Club: 4 bottles, 3x/year, $250-$300/shipment |
| Subscription | Annual | Cooler Club: 6 bottles, 4x/year, $375-$450/shipment |
| Subscription | Annual | Coolest Club: 10-12 bottles, 4x/year, $775-$850/shipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Failla Wines product offering
Product offeringCore offering
Failla Wines is a boutique Napa Valley winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from an 11-acre organically dry-farmed estate in Cazadero's Fort Ross-Seaview AVA and long-term partner vineyards across Sonoma Coast, Russian River Valley, Carneros, Coombsville, Anderson Valley, Santa Cruz Mountains, and Oregon's Eola-Amity AVA. The winery sells directly to consumers through an OrderPort e-commerce shop and a three-tier wine club membership program, supplemented by trade distribution to restaurants and retailers.
Product overview
Failla Wines is a boutique winery producing Pinot Noir, Chardonnay, and Syrah wines sourced from estate vineyards and renowned partner sites across California's coolest AVAs. The winery operates a tiered wine club membership program (Cool, Cooler, Coolest) offering regular shipments of wines, with each tier providing increasing bottle quantities and member benefits including complimentary tastings. Wine purchases are facilitated through the OrderPort e-commerce platform, with club customization options including varietal-specific sub-tiers (Pinot Only, Reds Only, White Wines Only).
Differentiator
Problem solved
Functional benefit
Products and services
- Pinot Noir Wines
- Chardonnay Wines
- Syrah Wines
- Cool Club Membership
- Cooler Club Membership
- Coolest Club Membership Premium wine club delivering 10-12 bottles per shipment, 4 times per year (February, May, August, November), priced at $775-$850 per shipment, with $1 freight shipping and complimentary tastings for up to 8 guests.
Quantifiable outcome
- First vintage released in 1998, establishing over 25 years of winemaking history
Companies that use Failla Wines
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Failla Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Failla Wines partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Failla Wines competitors and assessment
Company assessmentDirect peers
- Kistler Vineyards: Russian River Valley/Sonoma Coast boutique winery renowned for Chardonnay and Pinot Noir produced from multiple single-vineyard sites. Closely mirrors Failla's portfolio breadth, allocation-driven DTC model, and premium pricing on cool-climate Burgundy varieties.
- Peay Vineyards: Sonoma Coast boutique estate producing cool-climate Pinot Noir, Chardonnay, and Syrah from a 51-acre property four miles from the Pacific. Direct comparable in varietal mix, coastal terroir focus, and small-batch single-vineyard bottlings; also a Failla vineyard partner.
- Copain Wines: Cool-climate boutique producer of Pinot Noir, Syrah, and Chardonnay with vineyard sources across Sonoma, Mendocino, and Oregon's Willamette Valley. Comparable varietal mix and geography; now part of larger ownership but historically a direct boutique peer.
- Anthill Farms Winery: Northern California boutique producer of cool-climate Pinot Noir, Chardonnay, and Syrah sourced from Sonoma Coast, Anderson Valley, and other maritime AVAs. Highly comparable in varietal mix, AVA footprint, and small-production allocation DTC approach.
- Occidental (by Steve Kistler): Steve Kistler's Occidental focuses exclusively on Pinot Noir from Sonoma Coast sites including the original Occidental Ridge block. Direct comparable as a cool-climate Pinot Noir specialist with single-vineyard sourcing and small-batch allocation.
- Littorai Wines: Ted Lemon's Littorai is a Sonoma Coast/Mendocino boutique producer focused on cool-climate Pinot Noir and Chardonnay from biodynamic and organic estate vineyards. Highly comparable to Failla in size, philosophy, sourcing geography, and DTC-plus-trade go-to-market.
- Williams Selyem Winery: Iconic Russian River Valley boutique producer of single-vineyard Pinot Noir and Chardonnay with a mailing-list allocation model. Directly comparable to Failla in size, single-vineyard sourcing strategy, and DTC-driven scarcity economics.
- Hirsch Vineyards: Sonoma Coast producer on the San Andreas Fault at 1500 ft elevation with 72 planted acres across 60+ blocks. Directly comparable as a cool-climate Pinot Noir specialist and as a Failla vineyard partner since 2001.
- Cobb Wines: Sonoma Coast boutique producer focused on Pinot Noir and Chardonnay from cool, fog-influenced sites including Rice-Spivak and Coastlands vineyards. Closely aligned with Failla in coastal AVA focus and small-production single-vineyard model.
Broad incumbents
- Jackson Family Wines: Large multi-brand Napa/Sonoma wine company owning numerous premium and luxury boutique labels across multiple AVAs. Operates broadly in the same cool-climate and premium Pinot Noir/Chardonnay space as Failla but at vastly greater scale and portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Failla Wines social profiles
Digital presenceFailla Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Failla Wines leadership team
Management profileNumber of profiles
Profiles6 records
Failla Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Failla Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Failla Wines
What does Failla Wines do?
Failla Wines is a boutique Napa Valley winery producing cool-climate Pinot Noir, Chardonnay, and Syrah from an 11-acre organically dry-farmed estate in Cazadero's Fort Ross-Seaview AVA and long-term partner vineyards across Sonoma Coast, Russian River Valley, Carneros, Coombsville, Anderson Valley, Santa Cruz Mountains, and Oregon's Eola-Amity AVA. The winery sells directly to consumers through an OrderPort e-commerce shop and a three-tier wine club membership program, supplemented by trade distribution to restaurants and retailers.
Is Failla Wines a public or private company?
Failla Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Failla Wines founded?
Failla Wines was founded in 1998. It employs 11 to 50 people.
Where is Failla Wines based?
Failla Wines is headquartered in St. Helena, United States, in the North America region.
How does Failla Wines make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships.
Who are Failla Wines's main competitors?
Direct peers on record are Kistler Vineyards, Peay Vineyards, Copain Wines, Anthill Farms Winery, Occidental (by Steve Kistler), Littorai Wines, Williams Selyem Winery, Hirsch Vineyards and Cobb Wines. Jackson Family Wines is listed as a broad incumbent.
Does Failla Wines have an API?
No public API is recorded for Failla Wines.
What industry is Failla Wines in?
Failla Wines's product category is Boutique Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.