Apamara

What Apamara does

Apamara is a Spanish private limited company (Sociedad Limitada) founded in 1992 and headquartered in Madrid. The company operates as a commercial agent for Correos, the Spanish national postal service, providing integrated correspondence management, variable data printing, intelligent enveloping, logistics, and direct marketing services to more than 500 business clients across enterprise, government, and e-commerce sectors. Its production platform handles up to 600,000 franking units per day and 300,000 printing and enveloping units per day, with a workflow the company refers to as "casados inteligentes" (intelligent matching) that links physical mail pieces to recipient data records for personalized direct marketing campaigns.

The company's service catalog spans core franking and direct mail, plus higher-value products including Burofax (registered correspondence with legal proof of delivery), Paq Return (reverse-logistics parcel handling), and Electronic Delivery Proof (PEE/PEC) certification services. It also offers e-commerce platform integration, positioning its postal-channel expertise for online retail operations.

Apamara's business model is a B2B services arrangement: it aggregates print, mail, and logistics volumes from clients and channels them through Correos' domestic distribution network at scale, generating revenue through service fees, commissions on postage, and margins on value-added processing and personalization. The model's economics depend on volume-based postal discounts and the company's ability to maintain its agency status with Correos, which it has held for over three decades.

Name

Apamara

Legal name

APAMARA S.L.

Website

http://www.apamara.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Apamara is a Madrid-based B2B commercial agent for Correos, founded in 1992, providing variable data printing, intelligent enveloping, postal logistics, and direct marketing services to over 500 enterprise, government, and e-commerce clients across Spain.

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (49111), Couriers and Express Delivery Services (4921), Direct Mail Advertising (541860), Postal Service (491)

SIC

Services-Direct Mail Advertising Services (7331), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Management Services (8741)

akta.pro primary industry

Direct Mail / Marketing Mail & Bulk Mail Services (TLAAAAAJ)

akta.pro secondary industries

Document & Small Packet Express (Letters/Legal/Financial) (TLAAABAI), Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup (TLAAABAL)

Keywords

• Postal correspondence management
• Commercial postal agency
• Variable data printing
• E-commerce fulfillment logistics
• Direct marketing services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Agency Services for Correos: As the main commercial agency of Correos, Apamara markets and sells all Correos products and services, earning commissions on postal products and services sold to business clients.
2. Correspondence Management Services: Collection, processing, and distribution of business correspondence including ordinary mail, certified mail, acknowledgments of receipt, and postal boxes.
3. Printing and Variable Document Services: Variable data printing for transactional and marketing documents including promotional materials, statements, policies, financial and legal documents with intelligent matching, folding, and enveloping.
4. Logistics and Distribution Services: Storage, picking, packaging, and distribution services including urgent and scheduled delivery through Correos network (Paq Premium, Paq Standard, Paq Return).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Apamara manages the end-to-end flow of business correspondence and printed communications on behalf of enterprises and institutions, collecting mail at client sites, processing it through variable-data printing and intelligent enveloping, and depositing it with Correos for final delivery. As the main commercial agency of Correos, the company also advises clients on optimal postal product selection, provides volume-discounted access to Correos parcel and certified-mail services, and operates warehousing, picking, packing, and returns for e-commerce and promotional campaigns.

Product overview

Apamara is a Spanish postal and logistics services company operating since 1992 as a commercial agent for Correos. The offering is an integrated suite of postal, logistics, printing, and direct marketing services. The core portfolio consists of: (1) Commercial Postal Agent services for Correos product sales and advice; (2) Correspondence Management including mail collection, certification, Burofax, and electronic delivery proofs; (3) Logistics Operator services covering warehousing, picking, and distribution; (4) Variable Document Printing and finishing services; (5) Direct Marketing campaign services; and (6) Parcel services (Paq Premium, Paq Standard, Paq Retorno) with e-commerce integration. These services work together to provide end-to-end communication and logistics solutions for business and institutional clients, with production capacity of 300,000 printing units/day, 300,000 envelope inserting units/day, 150,000 bagging units/day, and 600,000 franking units/day.

Differentiator

Problem solved

Functional benefit

Products and services

• Agente Comercial de Correos
• Gestión de Correspondencia
• Operador Logístico
• Servicios de Impresión, Manipulación y Acabados
• Marketing Directo y Promocional
• Servicio de Paquetería

Quantifiable outcome

• Over 500 business clients served with reliable correspondence management
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Correos (Sociedad Estatal de Correos y Telégrafos)coreChannel Partner/ Reseller/ Distributor · 1 January 1992Apamara is the main commercial agency of Correos, exclusively authorized to market and sell all Correos products and services. This partnership enables Apamara to offer volume discounts on postal products, provide expert advisory on optimal product selection, and access the complete Correos logistics network including Paq Premium, Paq Standard, Paq Return, and related value-added services. Correos is the Spanish state-owned postal service company.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Unipost: Unipost is a competing Spanish postal and direct mail services provider offering certified mail, bulk mail, and correspondence management services. It is a direct competitor to Apamara in the Spanish postal/commercial agency space, particularly for institutional and enterprise clients.
• Cyan (formerly Tutela): Cyan is a Spanish company specializing in variable data document printing, mailings, and customer communications management. It offers services highly comparable to Apamara's variable document printing and direct marketing capabilities, serving similar financial services, utilities, and enterprise clients.
• Logalty (part of Docugroup): Logalty provides certified electronic communications, digital delivery proof, and postal hybrid mail services in Spain. It competes directly with Apamara's Burofax, certified mail, and electronic delivery proof (PEE) services, particularly for legally required communications.
• Spring GDS: Spring GDS is a Spanish omnichannel communication and marketing services provider offering direct mail, transactional communications, printing, and logistics. It is a like-for-like competitor to Apamara, with comparable variable printing and direct marketing capabilities serving Spanish enterprises.

Broad incumbents

• MRW: MRW is a major Spanish courier and parcel delivery company offering nationwide express courier, e-commerce fulfillment, and logistics services. While broader than Apamara, it competes in parcel services and e-commerce logistics, and is a likely alternative for Spanish enterprise clients evaluating logistics partners.
• Seur (Geopost): Seur is one of Spain's largest parcel delivery and e-commerce logistics providers, part of Geopost/La Poste group. It competes with Apamara in parcel services and e-commerce fulfillment, particularly for large-volume enterprise B2C clients.
• GLS Spain (ASM): GLS Spain operates as a major European parcel and logistics provider with full Spanish coverage. It competes with Apamara in parcel services and B2B/B2C logistics, offering a broader international network capability.
• Correos: Correos is the Spanish national postal operator and Apamara's primary partnership/licensor. While Apamara is its commercial agent, Correos also offers direct postal, parcel, and logistics services to large enterprises, making it a partner-cum-competitor in the Spanish postal market.
• Logista: Logista is a major Spanish logistics and distribution group serving tobacco, pharmaceutical, retail, and e-commerce sectors. While primarily a B2B logistics specialist, it competes with Apamara in warehousing, fulfillment, and last-mile distribution services for large enterprise clients.

Emerging players

• Sending: Sending is a Spanish mailing and shipping platform offering integrated solutions for bulk mail, certified mail, and parcel sending through digital interfaces. It represents an emerging digital-native competitor targeting SME clients with API-driven postal services that overlap Apamara's core franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apamara

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apamara