What Atlantic Pacific does

Atlantic Pacific International Rescue Limited is a UK-registered charity (No 1185605) and non-governmental organization headquartered in Llantwit Major, Wales, founded in 2014 with between 11 and 50 employees. The organization's mission is to combat global drowning through Search & Rescue operations, Education & Training, Community Outreach, and the design of physical rescue infrastructure. Its flagship technical product, "Lifeboat in a Box," is a mobile lifeboat station concept providing customized rescue hubs for communities without rescue services in regions most vulnerable to drowning and disaster. The education arm spans a certified course catalogue including the RYA Powerboat Level 2 course (£494), Casualty Care, Starting Out in Search & Rescue, Intro to Medicine (delivered in both London and Wales), the residential Junior Summer Camp Wales (£1,295, 7-day at UWC Atlantic's St Donat's Castle), and the AP Summer School. Courses are RYA-certified where applicable and the summer camp counts toward the Duke of Edinburgh's Gold Award residential section following Approved Activity Provider status.

Name

Atlantic Pacific

Legal name

Atlantic Pacific International Rescue Limited

Website

https://atlanticpacific.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Pacific International Rescue is a UK-registered charity NGO combating global drowning through hands-on rescue training, mobile lifeboat stations ("Lifeboat in a Box"), and youth outreach programs, serving teens, volunteers, and high-risk coastal communities across the UK and Japan.

Ownership category

akta.pro rank

Product category

Search and Rescue and Water Safety Training Services

NAICS

Educational Support Services (611710), Support Activities for Water Transportation (4883)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Towage & Rescue (Refloating, Grounding Response) (IMAJANAB)

akta.pro secondary industries

Firefighting & Casualty Stabilization (Marine Fire, De-watering) (IMAJANAG), Snorkeling & Marine Activity Centers (THAAAKAE)

Keywords

• Drowning prevention services
• Search and rescue training
• Powerboat certification courses
• Youth summer camps
• Water safety education

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Course Fees: Revenue from paid training courses including powerboat training, casualty care, search and rescue, and summer camp programs. Course fees support the charity operations.
2. Donations: Charitable donations from supporters to fund rescue programs and outreach initiatives in high-risk communities.
3. Merchandise Sales: Sales of branded merchandise through dedicated Shopify storefront.
4. Volunteer Programs: Recruitment of volunteers who support operations in exchange for training and experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Atlantic Pacific is a humanitarian NGO that delivers training courses (powerboating, casualty care, search and rescue, intro to medicine), residential youth summer camps, community outreach programs, and Search & Rescue operations supported by the "Lifeboat in a Box" mobile rescue station concept. The organization operates programs in the UK and Japan, targeting teens, volunteers, professionals, and high-risk coastal communities. Revenue is generated through paid course fees, charitable donations, and branded merchandise sales.

Product overview

Atlantic Pacific International Rescue is a humanitarian NGO that offers a portfolio of drowning prevention and rescue services. The organization operates as a unified offering combining Search & Rescue operations (delivering lifeboats, crew and training to underserved communities), Education & Training (hands-on courses in powerboating, casualty care, search and rescue including named programs like the RYA Powerboat Level 2 Course, Casualty Care Course, and Intro to Medicine courses), Community Outreach (youth programmes and local initiatives), and designed sea safety solutions. The flagship product is Lifeboat in a Box, a mobile lifeboat station providing customised rescue hubs for regions vulnerable to drowning. The organization also runs seasonal programs including Junior Summer Camp Wales and AP Summer School, and maintains an Online Sea Safety Resources platform.

Differentiator

Problem solved

Functional benefit

Brands

• Lifeboat in a Box: Mobile lifeboat stations - customised rescue hubs built for regions most vulnerable to drowning and disaster
• AP Summer School
• Junior Summer Camp Wales

Products and services

• Lifeboat in a Box

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• UWC Atlantic CollegecoreStrategic or Co-development PartnerPartnership with UWC Atlantic College for hosting summer camp programs and training activities at St Donat's Castle campus in South Wales. Students aged 14-17 participate in residential programs combining adventure, leadership development, and lifesaving skills training.
• Royal Yachting Association (RYA)coreStrategic or Co-development PartnerPartnership with RYA for delivering Powerboat Level 2 courses. Atlantic Pacific offers RYA-certified powerboat training as part of their course catalogue. Certificates are endorsed to show the type of boat used in training.
• Duke of Edinburgh's Award SchemecoreStrategic or Co-development PartnerAtlantic Pacific is an Approved Activity Provider for The Duke of Edinburgh's Award. Junior Summer Camp Wales counts towards the DofE Gold Award residential section, enabling young people to earn recognized qualifications through participation.
• Atlantic Pacific JapanminorStrategic or Co-development PartnerInternational extension of operations to Japan with dedicated website and summer camp programs for Japanese participants. Includes Japanese language content and localized program offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Lifesaving Society (Canada): Canadian charitable organization delivering drowning prevention, lifeguard training, and water safety education. Regional peer because it pursues the same drowning prevention and training mission in a different geography than Atlantic Pacific's UK and Japan footprint.

Others

• Royal Yachting Association (RYA): UK national body for sailing, powerboating, and motor cruising that sets training standards and certifies instructors. Ecosystem partner rather than competitor because Atlantic Pacific delivers RYA-certified courses and is not itself a training scheme owner.
• World Health Organization Drowning Prevention Programme: WHO-coordinated global program addressing drowning as a public health issue, including guidance for low- and middle-income countries. Ecosystem peer because it shapes global funding priorities and policy frameworks that influence Atlantic Pacific's addressable donor and grant pools rather than competing operationally.

Broad incumbents

• International Life Saving Federation (ILS): Global umbrella body for lifesaving and drowning prevention organizations across more than 100 countries. Broad incumbent because it operates in the same drowning prevention space at a federation level rather than as a direct operational competitor.
• Maritime and Coastguard Agency (MCA): UK government agency responsible for maritime safety, SAR coordination, and vessel certification. Broad incumbent because it performs overlapping SAR and water safety functions but as a regulator and government coordinator rather than a charity or training provider.
• International Maritime Rescue Federation (IMRF): Global membership organization for maritime SAR organizations, promoting cooperation and best practice. Broad incumbent because it operates in the same maritime SAR space at an international federation level rather than as a direct service competitor.

Direct peers

• Royal National Lifeboat Institution (RNLI): UK-based charity operating lifeboat rescue services and water safety education. Direct peer because both deliver maritime SAR and drowning prevention, though RNLI is significantly larger and operates a traditional station-based model versus Atlantic Pacific's mobile Lifeboat in a Box approach.
• Surf Life Saving Great Britain: UK volunteer lifeguard and drowning prevention charity delivering beach rescue, lifeguard training, and water safety education. Direct peer given the shared SAR, training, and drowning prevention mission.
• Royal Life Saving Society UK (RLSS UK): UK charity focused on drowning prevention through water safety education, lifeguard training, and community programs. Direct peer given overlapping mission of reducing drowning deaths via training and public education in the UK.
• Sea Cadets: UK youth maritime organization delivering water-based activities, training, and personal development for young people aged 10-18. Direct peer because of highly overlapping youth maritime training, adventure, and personal development programming targeting teens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AP_lifeboats
• LinkedInlinkedin.com/company/atlantic-pacific-international-rescue-boat-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Pacific