Par Insurance

What Par Insurance does

Par Insurance (legal entity: William Rademacher Agency, Inc.) is an independent insurance agency founded in 1990 and headquartered in Plainfield, Illinois, with stated service coverage across all of Northeast Illinois. The agency is family-owned; Bill Rademacher purchased the business from founder William Rademacher in 2020 and currently operates alongside Keith Rademacher and Nicole Gear. Par Insurance represents more than 15 carriers — including Progressive, Travelers, MetLife, Blue Cross Blue Shield, Safeco, Grinnell Mutual, Rockford Mutual, Madison Mutual, Utica National, and specialty carrier Hagerty — and places personal and commercial policies on behalf of clients, earning carrier commissions on new business and renewals.

The product portfolio spans personal lines (auto, home, life, health, renters, condo, mobile home, flood, earthquake, farm, crop, recreational, classic car, valuable items, vacant property) and a broad commercial suite (Business Owner's Policy, Workers' Compensation, Commercial Auto, General Liability, Commercial Umbrella, Contractors, Manufacturers, Agribusiness, Cyber, Surety Bonds, and various professional and management liability coverages). Distribution is sales-led: licensed agents deliver consultations via phone, in-person, and online quote-request forms, supported by a website with educational blog content. The underlying technology is standard — a website platform for quote capture and policy service links to carrier systems — with no proprietary platform, app, or AI features disclosed.

The business model is commission-based: revenue is generated as a percentage of premium on policies placed and renewed across multiple carrier partners. Pricing is individualized per customer based on risk and coverage, with no public pricing tiers. Customer segments are horizontally diversified across individuals/families, recreational and specialty vehicle owners, and small-to-mid-market businesses, with a stated base of "hundreds" of customers and 33 Google reviews documenting customer satisfaction, particularly around commercial fleet placement and classic car coverage.

Name

Par Insurance

Legal name

William Rademacher Agency, Inc.

Website

https://parinsurance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Par Insurance is an independent insurance agency in Plainfield, Illinois, founded in 1990 and family-owned, offering personal and commercial insurance products from 15+ carriers to individuals, families, and businesses across Illinois.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

akta.pro secondary industries

Motor Vehicle Liability Insurance (FSAJAMAC), General Liability Insurance (FSAJAMAE)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance lines
• Multi-carrier insurance agents
• Illinois insurance services

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: PAR Insurance earns commissions from insurance carriers for policies placed on behalf of customers. As an independent agency representing multiple insurance companies, commissions are earned on new policy placements and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Par Insurance is an independent insurance agency that sells personal and commercial insurance products on behalf of multiple carriers, including auto, home, life, health, recreational, and business insurance. Licensed agents provide personalized consultation and comparison shopping across carriers to find competitive coverage and rates for individuals, families, and businesses across Illinois.

Product overview

Par Insurance (William Rademacher Agency, Inc.) is an independent insurance agency headquartered in Plainfield, Illinois, serving clients throughout Illinois since 1990. The agency operates as a multi-product insurance brokerage, not a SaaS platform, offering a broad portfolio of personal and commercial insurance products. Personal insurance products include Auto Insurance, Homeowners Insurance, Health Insurance, Life Insurance, Recreational Insurance (RV/camper), Renters Insurance, Mobile Home Insurance, Dwelling Fire Insurance, Flood Insurance, Earthquake Insurance, Farm Insurance, Crop Insurance, Builders Risk Insurance, Condo Insurance, Landlord Insurance, Valuable Items Insurance, Vacant Property Insurance, Antique/Hobby Car Insurance, Motorcycle Insurance, Children's Life Insurance, Term Life Insurance, Medical Expense Insurance, Dental Insurance, and Condo Associations Insurance. Commercial and business insurance products include Business Insurance (general category), Business Interruption Insurance, Business Owner's Policy (BOP), Commercial Auto Insurance, Commercial Building & Property Insurance, Commercial Shed Insurance, Commercial Umbrella Insurance, Contractors Insurance, Directors and Officers Insurance, Employment Practices Liability Insurance, Equipment Breakdown Insurance, Errors and Omissions Coverage, Excess Liability Coverage, General Liability Insurance, Group Health Insurance, Group Life Insurance, Inland Marine Insurance, Manufacturers Insurance, Surety Bonds, Workers' Compensation Insurance, Agribusiness Insurance, and Cyber Insurance. The agency connects clients with over 15 insurance carriers including AmTrust Financial, Blue Cross Blue Shield, Grange Insurance, Grinnell Mutual, Hagerty, Kingston Mutual, Madison Mutual, MetLife, National General, Progressive, Rockford Mutual, Safeco, Travelers, Utica National, and West Bend.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for personal vehicles including liability, comprehensive, collision, uninsured/underinsured motorists, rental car reimbursement, roadside assistance, medical payments, and protection against theft, vandalism, and weather damage. For individual drivers and families in Illinois.
• Homeowners Insurance Package policy covering damage and losses to a private residence including structural damage, personal property, liability for injuries or property damage sustained by others, loss of use, and additional living expenses. For Illinois homeowners.
• Health Insurance Coverage providing payments of benefits for sickness or injury, covering medical, surgical, hospital expenses, and prescription drug and dental coverage under fee-for-service and managed care plans. For individuals and families in Illinois.
• Life Insurance Policy providing financial protection for beneficiaries upon the policyholder's death, available in term life and permanent life insurance forms with options for income replacement, wealth transfer, and tax-deferred accumulation. For individuals and families in Illinois.
• Recreational Insurance Insurance covering RVs, campers, and motorhomes with liability coverage and property coverage, including protection against environmental cleanup costs after accidents, vandalism, theft, and collision. For Illinois recreational vehicle owners.
• Renters Insurance Insurance protecting renters' personal property and providing liability coverage, including protection against fire, theft, vandalism, and additional living expenses if the rental home must be repaired. For Illinois renters.
• Antique/Hobby Car Insurance Specialized policy protecting collectors' cars, covering liability from crashes, exterior damage, spare parts, and instant new purchase coverage for modern, antique, and vintage vehicles. For Illinois classic and antique car collectors.
• Motorcycle Insurance Protection against injury from motorcycle accidents and liability from motorcycle drivers, including roadside assistance, collision coverage, medical payments, and physical damage to the bike. For Illinois motorcycle owners.
• Farm Insurance Hybrid home-business policy covering farms and ranches, including farm home and personal property, detached structures, machinery and equipment, livestock, farm interruption, and liability including agritourism. For Illinois farm and ranch owners.
• Business Insurance Broad portfolio of commercial coverages including agribusiness, business interruption, BOP, commercial auto, commercial building, commercial umbrella, contractors, directors and officers, employment practices liability, equipment breakdown, errors and omissions, excess liability, general liability, group health, group life, inland marine, manufacturers, surety bonds, and workers' compensation. For Illinois businesses of all sizes.
• Business Owner's Policy (BOP) Combined insurance package bundling business interruption, general liability, commercial auto, commercial building, commercial property, umbrella, equipment breakdown, group health, group life, group disability, manufacturers, bonds, supplemental insurance, and workers' compensation into a single policy. For Illinois small business owners.
• Commercial Auto Insurance Insurance for business-use vehicles covering auto liability, rented or borrowed vehicle coverage, and employee coverage for cars, SUVs, catering trucks, light dump trucks, utility vans, refrigerator trucks, and tow trucks. For Illinois businesses with vehicle fleets.
• Workers' Compensation Insurance Mandatory coverage protecting businesses and employees from job-related injuries, covering medical care, lost wages for injured employees, and employer protection against lawsuits, including payment systems, medical disability case managers, and vocational rehabilitation. For Illinois employers.
• General Liability Insurance Commercial liability coverage minimizing financial risks from death or injury of an employee, lawsuits, or natural disasters, covering bodily injury, property damage, personal and advertising injury, products completed operations, and damage to rented premises. For Illinois businesses.
• Cyber Insurance Emerging insurance product protecting businesses against financial losses from cyber events, covering remediation costs, legal assistance, investigators, crisis communications, and customer credits or refunds related to data breaches. For Illinois businesses facing cyber exposure.
• Agribusiness Insurance Specialized insurance for agricultural businesses covering commercial grain and field crop growers, cotton growers, vineyards, wineries, bakeries, nurseries, canneries, meat packing plants, and bottlers, including buildings, equipment, automobiles, and general liability. For Illinois agricultural businesses.
• Commercial Auto Insurance Insurance for business-use vehicles covering auto liability, rented or borrowed vehicle coverage, and employee coverage for cars, SUVs, catering trucks, light dump trucks, utility vans, refrigerator trucks, and tow trucks. For Illinois businesses with vehicle fleets.

Quantifiable outcome

• Protects hundreds of individuals, families, and businesses throughout Illinois

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• AM Trust FinancialcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by PAR Insurance for coverage options including commercial and personal insurance products.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier providing health coverage options through PAR Insurance agency.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering auto, home, and business coverage options.
• Grinnell MutualcoreChannel Partner/ Reseller/ DistributorMutual insurance company providing property and casualty coverage options.
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for classic and antique vehicles, providing collector car insurance.
• Kingston MutualcoreChannel Partner/ Reseller/ DistributorMutual insurance company offering property coverage options.
• Madison MutualcoreChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier providing property and casualty coverage.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier offering comprehensive coverage options including auto, home, and life insurance.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier providing auto and property coverage options.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor national auto insurance carrier known for competitive rates and various coverage options.
• Rockford MutualcoreChannel Partner/ Reseller/ DistributorRegional mutual insurance company offering property and casualty coverage.
• SafecocoreChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary offering personal insurance products including auto and home coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier with strong market presence.
• Utica NationalcoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in business and professional coverage options.
• West BendcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal and commercial property coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goosehead Insurance: Large independent personal-lines insurance agency comparing quotes across multiple carriers. Closely matches PAR Insurance's independent-agent comparison-shopping model, though at vastly greater scale and with a franchise distribution system.
• Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial lines across multiple carriers. Operates the same multi-carrier brokerage model as PAR Insurance but at national scale via franchising.
• Leavitt Group: Regional independent insurance agency family providing personal, commercial, and employee benefits across multiple carriers. Most structurally similar to PAR Insurance in its family-owned independent agency model serving regional U.S. markets.
• Higginbotham: Independent insurance and financial services firm representing multiple carriers across personal and commercial lines. Directly comparable to PAR Insurance's independent-agency distribution model in the U.S. Midwest/South.
• IMA Financial Group: Independent insurance brokerage offering commercial and personal coverage across multiple carriers. Comparable to PAR Insurance's multi-carrier independent model with deeper commercial-line specialization.
• RPS (Risk Placement Services): Specialty wholesale insurance brokerage placing hard-to-place risks with multiple carriers. Comparable to PAR Insurance's commercial and specialty placement capability (e.g., fleet insurance), but operates wholesale rather than retail.

Broad incumbents

• Arthur J. Gallagher: Global insurance brokerage and risk management firm. Operates the same independent brokerage model as PAR Insurance but at vastly larger scale with institutional and commercial-line focus.
• Brown & Brown: National insurance brokerage providing personal, commercial, and specialty lines through carrier partnerships. Comparable brokerage model to PAR Insurance but at scale spanning all 50 states.
• HUB International: Global insurance brokerage representing multiple carriers across commercial and personal lines. Operates the same multi-carrier distribution model as PAR Insurance but at much larger regional and national scale.
• State Farm: Largest U.S. personal-lines insurer with captive-agent distribution. Competes head-to-head with PAR Insurance in personal auto/home in Illinois, but through exclusive agents rather than independent multi-carrier model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/parinsurance
• Facebookfacebook.com/PARInsurance
• LinkedInlinkedin.com/company/par-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Par Insurance