401k Benna
- Company typePrivate
- Founded1981
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
401k Benna firmographics
Firmographics- Name
- 401k Benna
- Legal name
- 401k Benna, LLC
- Website
- https://benna401k.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Ownership category
- akta.pro rank
401k Benna industry classification
Industry- Product category
- Retirement Plan Consulting
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
Keywords
401k Benna business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Retirement Plan Consulting Services: Consulting fees for 401(k) plan design and implementation services for small businesses and their employees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
401k Benna product offering
Product offeringCore offering
Benna401k, LLC is a consulting firm that provides unbiased retirement plan design and implementation services for small businesses and their employees. The firm leverages the expertise of founder Ted Benna, the recognized creator of the first 401(k) savings plan, to advise on 401(k) plan structuring and to introduce new tax-deferred employer-funded incentive vehicles.
Product overview
Benna401k LLC is a consulting firm founded by Ted Benna, the inventor of the 401(k) savings plan. The company provides unbiased retirement planning consulting services for small businesses and their employees. The primary offering is the Wheat Grains Incentive Plan, a new employer-funded incentive plan where money grows tax-deferred similar to a 401(k). Ted Benna has also authored multiple books on retirement planning including '401(k) & IRAs for Dummies' and '401k-Forty Years Later'.
Differentiator
Problem solved
Functional benefit
Products and services
- 401(k) Plan Consulting Services Unbiased consulting engagements that help small businesses design, implement, and manage 401(k) retirement plans for their employees, providing expert guidance on plan structure and regulatory compliance.
- Wheat Grains Incentive Plan An employer-funded incentive plan in which employers exclusively contribute money that grows tax-deferred, similar to a 401(k), designed to extend tax-deferred retirement-style benefits to rank-and-file employees.
Companies that use 401k Benna
Customer profileSegments1 record
Ideal customer profiles1 record
401k Benna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
401k Benna partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
401k Benna competitors and assessment
Company assessmentDirect peers
- Human Interest: Digital 401(k) and SEP-IRA provider built specifically for small businesses. Competes with Benna401k for the same small-business employer seeking simple, lower-cost retirement plan solutions.
- Ubiquity Retirement + Savings: Provides 401(k) and retirement plan services specifically targeted at small businesses. Ubiquity competes most directly with Benna401k in the small-business 401(k) advisory and administration segment.
- Guideline: Tech-enabled 401(k) platform focused on small businesses and startups. Targets the same customer pain point Benna401k addresses — making 401(k) plans accessible and affordable for smaller employers.
- Vestwell: Digital retirement plan administration platform serving small and mid-sized businesses. Overlaps with Benna401k's small-business retirement plan design and administration niche.
- ForUsAll: 401(k) provider built for small businesses with a focus on modern plan design and employee engagement. Direct competitor in the small-business 401(k) market segment.
Broad incumbents
- Empower Retirement: Major retirement plan recordkeeper and service provider across market segments including small plans. Adjacent incumbent competing for the same small-business retirement plan wallet.
- Schwab Retirement Plan Services: Incumbent retirement plan recordkeeper offering 401(k) administration to small and mid-sized plan sponsors. Competes indirectly with Benna401k's small-business-focused consulting offering.
- ADP Retirement Services: Incumbent retirement plan provider bundled with ADP's broader payroll/HR suite. Represents the 'traditional, complex, expensive 401(k) plan' incumbent that Benna401k's value proposition is positioned against.
- Fidelity Retirement Services: Large incumbent recordkeeper and plan provider serving small through enterprise employers. Functions as a competing channel for small businesses evaluating 401(k) providers.
Emerging players
- Betterment for Business: Digital 401(k) offering from Betterment targeting small businesses. Competes with Benna401k via a low-touch, automated alternative to traditional advisory-led 401(k) consulting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
401k Benna financial estimates
Financial estimateRevenue estimate
Valuation estimate
401k Benna leadership team
Management profileNumber of profiles
Profiles1 record
401k Benna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
401k Benna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 401k Benna
What does 401k Benna do?
Benna401k, LLC is a consulting firm that provides unbiased retirement plan design and implementation services for small businesses and their employees. The firm leverages the expertise of founder Ted Benna, the recognized creator of the first 401(k) savings plan, to advise on 401(k) plan structuring and to introduce new tax-deferred employer-funded incentive vehicles.
Is 401k Benna a public or private company?
401k Benna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 401k Benna founded?
401k Benna was founded in 1981.
How does 401k Benna make money?
One revenue line is on record: retirement Plan Consulting Services.
Who are 401k Benna's main competitors?
Direct peers on record are Human Interest, Ubiquity Retirement + Savings, Guideline, Vestwell and ForUsAll. Broad incumbents are Empower Retirement, Schwab Retirement Plan Services, ADP Retirement Services and Fidelity Retirement Services. Betterment for Business is listed as an emerging player.
Does 401k Benna have an API?
No public API is recorded for 401k Benna.
What industry is 401k Benna in?
401k Benna's product category is Retirement Plan Consulting. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEADAC, Employee Benefits Brokerage & Consulting. Its SIC code is 8742.