Smakprov Media

What Smakprov Media does

Smakprov Media AB is a privately held Swedish company, founded in 2003 and headquartered in Nacka, operating the Smakprov.se digital book preview platform. The platform allows Swedish-speaking readers to browse and read free excerpts from thousands of books organized through a comprehensive Dewey Decimal-based taxonomy, spanning fiction, educational materials (läromedel), children's books, and non-fiction. The company serves two principal end markets: individual consumers seeking to preview books before purchasing, and educators/schools evaluating educational materials for curriculum fit.

The product portfolio comprises four offerings: the core Smakprov.se preview platform, the Smakprov Express expedited preview service, the Smakprov bokblogg/Smakprov Magasin editorial blog with book recommendations and genre guides, and Förlagstjänster (publisher services). The underlying technology stack is not publicly disclosed; no mobile app, API, SDK, or proprietary technology components are documented in available sources, and the editorial curation appears human-led rather than algorithmically generated.

Smakprov Media operates a two-stream monetization model. The primary stream is affiliate/referral commissions earned when users click through from book previews to integrated Swedish retailers Bokus and Adlibris to complete purchases; the secondary stream comprises publisher services (Förlagstjänster) and advertising collaborations (Annonssamarbeten) targeting publishers seeking visibility. End-user access is free. The company is operated by a team of 1-10 employees, serves a single-country market (Sweden), and reports no outside funding, M&A activity, or international expansion in the source data.

Note: Source data lists 'Marc Benioff' as chairman and CEO; this attribution is inconsistent with widely known public records (Marc Benioff is chairman and CEO of Salesforce) and may reflect a data error in the source.

Name

Smakprov Media

Legal name

Smakprov Media AB

Website

https://smakprov.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Smakprov Media operates Smakprov.se, a Swedish-language digital platform that lets readers preview thousands of books across fiction, educational materials, and children's titles before purchasing via integrated retailers Bokus and Adlibris, while also offering publisher services and editorial content.

Ownership category

akta.pro rank

Product category

Book Marketing & Publishing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

POD Distribution & Retail Integration (Marketplace/Bookstore Feeds) (MPAJANAK)

Keywords

• Book preview service
• Digital book marketing
• Book advertising platform
• Publisher services
• Affiliate book retail

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Retailer Commissions: The platform links users to external book retailers (Bokus, Adlibris) for purchases after previewing books. Revenue likely generated through affiliate commissions or referral fees from these retailers.
2. Publisher Services and Advertising: The company offers 'Förlagstjänster' (publisher services) and 'Annonssamarbeten' (advertising collaborations) as additional revenue streams, targeting publishers who want to showcase their books on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smakprov Media operates Smakprov.se, a Swedish online platform that lets readers preview free excerpts from thousands of books across fiction, educational materials, children's books, and non-fiction categories. The platform links previewing readers to external retailers Bokus and Adlibris to complete purchases, while additionally offering publisher services (Förlagstjänster), advertising collaborations, and an expedited preview service called Smakprov Express.

Product overview

Smakprov Media operates Smakprov.se as its core book preview platform, offering free previews of thousands of Swedish books across categories including fiction, educational materials (läromedel), children's books, non-fiction, and more. The platform enables readers to sample books before purchasing and connects them to retailers like Bokus and Adlibris. Additional offerings include Smakprov Express (expedited preview service), the Smakprov bokblogg/magazine (editorial content with guides and recommendations), and publisher services for the book industry.

Differentiator

Problem solved

Functional benefit

Brands

• Smakprov Express: Express service offering for book previews

Products and services

• Smakprov.se The main online platform from Smakprov Media that allows readers to preview free excerpts from thousands of Swedish books across categories including fiction, educational materials (läromedel), children's books, and non-fiction, before completing purchases via retailers Bokus and Adlibris.
• Smakprov Express An expedited book preview service offered by Smakprov Media that provides quick access to book samples for readers.
• Smakprov bokblogg (Smakprov Magasin) A book blog and magazine featuring reading guides, genre recommendations, author spotlights, and editorial content to help readers discover books and use the Smakprov preview service effectively.
• Förlagstjänster (Publisher Services) Services provided to book publishers including book catalog integration, preview distribution on the Smakprov platform, and advertising collaborations to showcase books to readers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BokuscoreChannel Partner/ Reseller/ DistributorSwedish book retailer integrated into the platform. Users can click from book previews directly to purchase on Bokus. Forms a key part of the purchase funnel and likely revenue-sharing arrangement.
• AdlibriscoreChannel Partner/ Reseller/ DistributorMajor Swedish book retailer partnered with the platform. Provides direct purchase links from book previews, enabling readers to buy books after previewing. Key distribution partner for completed transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Goodreads: Amazon-owned book discovery and review platform offering previews, recommendations, and reader communities. Closely comparable to Smakprov in 'preview-before-buy' functionality but at vastly greater global scale and embedded in a major retailer.
• Google Books: Provides free book previews and snippets directly in search results. Directly comparable preview functionality at global scale; structurally a competitor to any preview-first discovery site.

Direct peers

• LibraryThing: Reader cataloging and book discovery platform focused on helping readers find books matching their tastes. Comparable consumer-facing discovery use case though with a different primary monetization model (catalog subscriptions).
• BookBub: Discovery and deal-driven marketing platform for books, monetizing via affiliate referral to retailers and publisher partnerships. Closely aligned business model and revenue mechanics (affiliate + publisher advertising) to Smakprov.

Regional players

• Storytel: Leading Swedish-origin audiobook and e-book subscription service. Comparable Swedish-language book distribution and discovery context; differs in that Storytel owns the consumption/purchase relationship directly rather than referring to retailers.
• Nextory: Swedish audiobook and e-book subscription competitor to Storytel. Operates in the same Swedish book/reading market and offers its own preview-and-discover surface area, putting it in indirect competition for reader attention.

Others

• Adlibris: Major Swedish book retailer and second core Smakprov channel partner. Like Bokus, comparable as a downstream purchase destination in the same value chain, but operates as the retailer rather than the discovery layer.
• Bokus: Sweden's largest online book retailer and an explicit Smakprov channel partner. Comparable because they both monetize around Swedish book discovery and purchase; however, Bokus is a downstream retailer rather than a discovery-first platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smakprov

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smakprov Media