Battle Cancer
Battle Cancer is a London-based for-profit event company that organizes global hybrid fitness fundraising challenges for teams and individuals across 15+ cities, monetizing through ticket sales and brand partnerships while participants raise money for cancer charities.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Battle Cancer does
Battle Cancer (legal entity BCMM Events Ltd, UK Company number 10331612) operates a global fitness fundraising event series, founded in 2019 and headquartered in London. The company organizes hybrid fitness competitions that combine strength, endurance, and teamwork, offered in two primary formats: the Battle Cancer Challenge for teams of four competing across 9 stations over 90 minutes, and the Hybrid 3|20 format for individuals and pairs. Events are hosted in 15+ cities across the UK, Europe, the Middle East, Asia, and North America, with a 2026 calendar spanning Paris, Singapore, Belfast, Berlin, Glasgow, London, Dubai, Barcelona, and Miami.
The business monetizes primarily through one-time ticket sales for event participation, processed via the Competition Corner ticketing platform and the company's Wix-hosted website. A secondary engagement mechanic — where every dollar raised by participants converts into leaderboard points — integrates charitable fundraising into the competitive scoring. Battle Cancer itself does not handle donations; funds raised flow directly to participant-selected cancer charities, with over $13 million reportedly raised since 2019. The company supplements ticket revenue with brand partnerships (Nike, Nike Strength, Celsius, Concept2), downloadable fundraising toolkits, a coach certification program (The Battle Cancer Program), and a merchandise storefront. The core technology stack is conventional: a website on Wix, third-party ticketing, Google Forms for volunteer recruitment, and standard social media channels (Instagram, Facebook, YouTube) for community engagement. No proprietary software, AI/ML systems, or mobile applications are evident from the available data.
The target customer base is consumer-facing: fitness enthusiasts and athletes seeking purpose-driven competitive events, gym and studio communities that field teams or host fundraising events, and corporate teams pursuing team-building and CSR initiatives. The company operates with a lean team of 1–10 employees, suggesting a high-leverage model where local ambassadors, gym partnerships, and volunteer labor scale event delivery without proportional headcount growth. Ownership is private, no funding rounds are disclosed, and the founder Scott Britton is the only named member of the leadership team in the source material.
Battle Cancer firmographics
Firmographics- Name
- Battle Cancer
- Legal name
- BCMM Events Ltd
- Website
- https://battlecancer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Battle Cancer is a London-based for-profit event company that organizes global hybrid fitness fundraising challenges for teams and individuals across 15+ cities, monetizing through ticket sales and brand partnerships while participants raise money for cancer charities.
- Ownership category
- akta.pro rank
Battle Cancer industry classification
Industry- Product category
- Fitness Events and Charity Fundraising
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industry
- Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)
Keywords
Where Battle Cancer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Battle Cancer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Event Participation Tickets: Participants purchase tickets to compete in Battle Cancer fitness challenges. Ticket sales cover participation and event delivery costs.
- Fundraising: While Battle Cancer itself does not handle donations (participants fundraise directly for their chosen cancer charities), the fundraising model is integral to the event scoring and drives engagement. Battle Cancer facilitates the fundraising infrastructure but charitable funds go directly to participant-selected charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Team Event Tickets (Battle Cancer Challenge) |
| One time/ perpetual license | Pay-as-you-go | Hybrid 3|20 Individual/Pairs Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Battle Cancer product offering
Product offeringCore offering
Battle Cancer organizes and delivers a global series of hybrid fitness fundraising events where teams of four or individuals/pairs compete in timed strength, endurance, and teamwork challenges, with every pound, dollar, or euro raised by participants for cancer charities counting as leaderboard points. Events run across 15+ cities including London, Glasgow, Paris, Singapore, Dubai, Barcelona, Berlin, Belfast, Miami, and Dublin, and are sold through event tickets via the company's website and the Competition Corner ticketing platform.
Product overview
Battle Cancer operates as a global fitness fundraising event series featuring two primary event formats: The Battle Cancer Challenge (team events for teams of four competing in 90-minute high-intensity hybrid challenges across 9 stations) and Battle Cancer Hybrid 3|20 (individual/pairs format). The company also provides Fundraising Toolkits as downloadable resources to support participant fundraising. The Battle Cancer Program encompasses coach certification and ambassador initiatives. Events are held across 15+ cities worldwide including London, Glasgow, Paris, Singapore, Dubai, Barcelona, Berlin, Belfast, Miami, and Dublin, with annual events scheduled throughout 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Battle Cancer Challenge: Team event format with teams of four competing in 90-minute high-energy challenges combining endurance, strength, and teamwork
- Hybrid 3|20
Products and services
- The Battle Cancer Challenge Team-based hybrid fitness fundraising event in which teams of four compete in a 90-minute high-intensity challenge combining endurance, strength, teamwork, and purpose across 9 stations, while raising money for a cancer charity of their choice; available in cities including London, Glasgow, Paris, Singapore, and Dublin.
- Battle Cancer Hybrid 3|20 Fast-paced hybrid fitness fundraising event format for individuals or pairs designed to test endurance, strength, and pacing under pressure, with tickets purchased per participant; scheduled in cities including Dubai, Belfast, Berlin, Barcelona, and Miami.
- The Battle Cancer Program Comprehensive program encompassing coach certification and local ambassador initiatives that support the Battle Cancer event series, enabling trained coaches and city-level ambassadors to deliver, promote, and scale Battle Cancer challenges in their regions.
Quantifiable outcome
- Over $13 million raised for cancer charities since 2019
- +1 more outcomes
Companies that use Battle Cancer
Customer profileSegments3 records
Ideal customer profiles3 records
Battle Cancer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Battle Cancer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NikecoreNike is a key brand partner of Battle Cancer, featured prominently on the website. Nike branding appears on event pages and promotional materials. The partnership includes Nike logo lockups and dedicated partner pages on the Battle Cancer website.
- CelsiuscoreCelsius is listed as a partner on the Battle Cancer website, appearing alongside Nike in the partner section. The energy drink brand likely provides sponsorship and promotional support for events.
- Concept2coreConcept2 is a partner of Battle Cancer, appearing in the partner section of the website. Concept2 manufactures rowing machines and fitness equipment commonly used in CrossFit and hybrid fitness events.
- Nike StrengthcoreNike Strength is listed as a dedicated partner page on the Battle Cancer website, indicating a specific partnership for strength-related equipment and branding at events.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Battle Cancer competitors and assessment
Company assessmentDirect peers
- Wodapalooza: Wodapalooza is a fitness festival combining a functional fitness competition with a broader community event experience, similar in spirit to Battle Cancer's blend of competition, community, and charity.
- Spartan Race: Spartan is a global mass participation obstacle course and endurance event brand. Battle Cancer competes for the same fitness enthusiast participant and gym partnership ecosystem that Spartan has built across multiple continents.
- Tough Mudder: Tough Mudder operates team-based obstacle and endurance events globally. Its event format, team-of-four dynamic, and community-driven positioning closely parallel Battle Cancer's Challenge product.
- Hyrox: Hyrox is the global leader in standardized hybrid fitness racing events, with a format (multiple stations of strength + running) that closely mirrors Battle Cancer's 9-station Challenge and Hybrid 3|20 products. Both target fitness enthusiasts and sell tickets to mass participation events worldwide.
Broad incumbents
- CrossFit: CrossFit operates the broader functional fitness ecosystem — including the CrossFit Games and affiliate gym network — from which Battle Cancer draws both participants and partner gyms.
- F45 Training: F45 is a global functional training franchise whose member base and gym partners overlap heavily with Battle Cancer's customer segments. It represents both a feeder channel and a potential competitor for community-driven event mindshare.
Emerging players
- DEKA Fitness: DEKA runs standardized functional fitness events (DEKA Fit, DEKA Mile, DEKA Strong) that overlap with Battle Cancer's hybrid format. It is a more recent entrant scaling a similar ticketed event model in the fitness space.
Regional players
- Race for Life (Cancer Research UK): Race for Life is the UK's largest women-only fundraising race series for cancer research, directly competing with Battle Cancer for UK charity-driven fitness event participation and cancer-cause mindshare.
- Rugged Maniac: Rugged Maniac is a North American-focused obstacle race series with a comparable event experience. It overlaps with Battle Cancer on participant profile but operates in a different geography, making it a regional rather than direct competitor.
Others
- Sufferfest (Sufferfest Beer Company events / cycling festivals): Sufferfest is a fitness event and lifestyle brand targeting endurance athletes; its community and event programming are thematically adjacent to Battle Cancer's purpose-driven fitness positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Battle Cancer social profiles
Digital presenceBattle Cancer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Battle Cancer leadership team
Management profileNumber of profiles
Profiles1 record
Battle Cancer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Battle Cancer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Battle Cancer
What does Battle Cancer do?
Battle Cancer organizes and delivers a global series of hybrid fitness fundraising events where teams of four or individuals/pairs compete in timed strength, endurance, and teamwork challenges, with every pound, dollar, or euro raised by participants for cancer charities counting as leaderboard points. Events run across 15+ cities including London, Glasgow, Paris, Singapore, Dubai, Barcelona, Berlin, Belfast, Miami, and Dublin, and are sold through event tickets via the company's website and the Competition Corner ticketing platform.
Is Battle Cancer a public or private company?
Battle Cancer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Battle Cancer founded?
Battle Cancer was founded in 2019. It employs 1 to 10 people.
Where is Battle Cancer based?
Battle Cancer is headquartered in London, United Kingdom, in the Europe region.
How does Battle Cancer make money?
Two revenue lines are on record. Event Participation Tickets are the primary driver. The others are fundraising.
Who are Battle Cancer's main competitors?
Direct peers on record are Wodapalooza, Spartan Race, Tough Mudder and Hyrox. Broad incumbents are CrossFit and F45 Training. DEKA Fitness is listed as an emerging player. Regional players are Race for Life (Cancer Research UK) and Rugged Maniac. Sufferfest (Sufferfest Beer Company events / cycling festivals) is listed as an others.
Does Battle Cancer have an API?
No public API is recorded for Battle Cancer.
What industry is Battle Cancer in?
Battle Cancer's product category is Fitness Events and Charity Fundraising. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAE, Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing). Its NAICS code is 71121.