Battle Cancer

What Battle Cancer does

Battle Cancer (legal entity BCMM Events Ltd, UK Company number 10331612) operates a global fitness fundraising event series, founded in 2019 and headquartered in London. The company organizes hybrid fitness competitions that combine strength, endurance, and teamwork, offered in two primary formats: the Battle Cancer Challenge for teams of four competing across 9 stations over 90 minutes, and the Hybrid 3|20 format for individuals and pairs. Events are hosted in 15+ cities across the UK, Europe, the Middle East, Asia, and North America, with a 2026 calendar spanning Paris, Singapore, Belfast, Berlin, Glasgow, London, Dubai, Barcelona, and Miami.

The business monetizes primarily through one-time ticket sales for event participation, processed via the Competition Corner ticketing platform and the company's Wix-hosted website. A secondary engagement mechanic — where every dollar raised by participants converts into leaderboard points — integrates charitable fundraising into the competitive scoring. Battle Cancer itself does not handle donations; funds raised flow directly to participant-selected cancer charities, with over $13 million reportedly raised since 2019. The company supplements ticket revenue with brand partnerships (Nike, Nike Strength, Celsius, Concept2), downloadable fundraising toolkits, a coach certification program (The Battle Cancer Program), and a merchandise storefront. The core technology stack is conventional: a website on Wix, third-party ticketing, Google Forms for volunteer recruitment, and standard social media channels (Instagram, Facebook, YouTube) for community engagement. No proprietary software, AI/ML systems, or mobile applications are evident from the available data.

The target customer base is consumer-facing: fitness enthusiasts and athletes seeking purpose-driven competitive events, gym and studio communities that field teams or host fundraising events, and corporate teams pursuing team-building and CSR initiatives. The company operates with a lean team of 1–10 employees, suggesting a high-leverage model where local ambassadors, gym partnerships, and volunteer labor scale event delivery without proportional headcount growth. Ownership is private, no funding rounds are disclosed, and the founder Scott Britton is the only named member of the leadership team in the source material.

Name

Battle Cancer

Legal name

BCMM Events Ltd

Website

https://battlecancer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Battle Cancer is a London-based for-profit event company that organizes global hybrid fitness fundraising challenges for teams and individuals across 15+ cities, monetizing through ticket sales and brand partnerships while participants raise money for cancer charities.

Ownership category

akta.pro rank

Product category

Fitness Events and Charity Fundraising

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Fitness fundraising events
• Hybrid fitness competitions
• Charity fitness challenges
• Team fitness events
• Fitness event ticketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Participation Tickets: Participants purchase tickets to compete in Battle Cancer fitness challenges. Ticket sales cover participation and event delivery costs.
2. Fundraising: While Battle Cancer itself does not handle donations (participants fundraise directly for their chosen cancer charities), the fundraising model is integral to the event scoring and drives engagement. Battle Cancer facilitates the fundraising infrastructure but charitable funds go directly to participant-selected charities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Battle Cancer organizes and delivers a global series of hybrid fitness fundraising events where teams of four or individuals/pairs compete in timed strength, endurance, and teamwork challenges, with every pound, dollar, or euro raised by participants for cancer charities counting as leaderboard points. Events run across 15+ cities including London, Glasgow, Paris, Singapore, Dubai, Barcelona, Berlin, Belfast, Miami, and Dublin, and are sold through event tickets via the company's website and the Competition Corner ticketing platform.

Product overview

Battle Cancer operates as a global fitness fundraising event series featuring two primary event formats: The Battle Cancer Challenge (team events for teams of four competing in 90-minute high-intensity hybrid challenges across 9 stations) and Battle Cancer Hybrid 3|20 (individual/pairs format). The company also provides Fundraising Toolkits as downloadable resources to support participant fundraising. The Battle Cancer Program encompasses coach certification and ambassador initiatives. Events are held across 15+ cities worldwide including London, Glasgow, Paris, Singapore, Dubai, Barcelona, Berlin, Belfast, Miami, and Dublin, with annual events scheduled throughout 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Battle Cancer Challenge: Team event format with teams of four competing in 90-minute high-energy challenges combining endurance, strength, and teamwork
• Hybrid 3|20

Products and services

• The Battle Cancer Challenge Team-based hybrid fitness fundraising event in which teams of four compete in a 90-minute high-intensity challenge combining endurance, strength, teamwork, and purpose across 9 stations, while raising money for a cancer charity of their choice; available in cities including London, Glasgow, Paris, Singapore, and Dublin.
• Battle Cancer Hybrid 3|20 Fast-paced hybrid fitness fundraising event format for individuals or pairs designed to test endurance, strength, and pacing under pressure, with tickets purchased per participant; scheduled in cities including Dubai, Belfast, Berlin, Barcelona, and Miami.
• The Battle Cancer Program Comprehensive program encompassing coach certification and local ambassador initiatives that support the Battle Cancer event series, enabling trained coaches and city-level ambassadors to deliver, promote, and scale Battle Cancer challenges in their regions.

Quantifiable outcome

• Over $13 million raised for cancer charities since 2019
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NikecoreGTM or Marketing PartnerNike is a key brand partner of Battle Cancer, featured prominently on the website. Nike branding appears on event pages and promotional materials. The partnership includes Nike logo lockups and dedicated partner pages on the Battle Cancer website.
• CelsiuscoreGTM or Marketing PartnerCelsius is listed as a partner on the Battle Cancer website, appearing alongside Nike in the partner section. The energy drink brand likely provides sponsorship and promotional support for events.
• Concept2coreGTM or Marketing PartnerConcept2 is a partner of Battle Cancer, appearing in the partner section of the website. Concept2 manufactures rowing machines and fitness equipment commonly used in CrossFit and hybrid fitness events.
• Nike StrengthcoreGTM or Marketing PartnerNike Strength is listed as a dedicated partner page on the Battle Cancer website, indicating a specific partnership for strength-related equipment and branding at events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wodapalooza: Wodapalooza is a fitness festival combining a functional fitness competition with a broader community event experience, similar in spirit to Battle Cancer's blend of competition, community, and charity.
• Spartan Race: Spartan is a global mass participation obstacle course and endurance event brand. Battle Cancer competes for the same fitness enthusiast participant and gym partnership ecosystem that Spartan has built across multiple continents.
• Tough Mudder: Tough Mudder operates team-based obstacle and endurance events globally. Its event format, team-of-four dynamic, and community-driven positioning closely parallel Battle Cancer's Challenge product.
• Hyrox: Hyrox is the global leader in standardized hybrid fitness racing events, with a format (multiple stations of strength + running) that closely mirrors Battle Cancer's 9-station Challenge and Hybrid 3|20 products. Both target fitness enthusiasts and sell tickets to mass participation events worldwide.

Broad incumbents

• CrossFit: CrossFit operates the broader functional fitness ecosystem — including the CrossFit Games and affiliate gym network — from which Battle Cancer draws both participants and partner gyms.
• F45 Training: F45 is a global functional training franchise whose member base and gym partners overlap heavily with Battle Cancer's customer segments. It represents both a feeder channel and a potential competitor for community-driven event mindshare.

Emerging players

• DEKA Fitness: DEKA runs standardized functional fitness events (DEKA Fit, DEKA Mile, DEKA Strong) that overlap with Battle Cancer's hybrid format. It is a more recent entrant scaling a similar ticketed event model in the fitness space.

Regional players

• Race for Life (Cancer Research UK): Race for Life is the UK's largest women-only fundraising race series for cancer research, directly competing with Battle Cancer for UK charity-driven fitness event participation and cancer-cause mindshare.
• Rugged Maniac: Rugged Maniac is a North American-focused obstacle race series with a comparable event experience. It overlaps with Battle Cancer on participant profile but operates in a different geography, making it a regional rather than direct competitor.

Others

• Sufferfest (Sufferfest Beer Company events / cycling festivals): Sufferfest is a fitness event and lifestyle brand targeting endurance athletes; its community and event programming are thematically adjacent to Battle Cancer's purpose-driven fitness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsYmR3CKpSuUpkTqMmn3fiQ
• Facebookfacebook.com/BattleCancerTogether
• Instagraminstagram.com/battle.cancer
• Xx.com/battlecancer17
• LinkedInlinkedin.com/company/battle-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battle Cancer