FMCH India

What FMCH India does

FMCH India (Foundation for Mother and Child Health), legally constituted as Registered Trust 31760 and headquartered in Kurla West, Mumbai, is a non-profit organization founded in 2016 that addresses maternal and child malnutrition during the critical first 1,000 days of a child's life. The organization pursues a dual operating model: (i) direct community-level work in densely populated urban areas of Maharashtra, Karnataka, and Madhya Pradesh, training women from these communities as para-nutritionists who each support around 300 families; and (ii) systems-level engagement with the government's Integrated Child Development Services (ICDS) and Anganwadi network through its Anganwadi Accelerator Program, which now engages 5,000+ Anganwadi centres across 5 districts. Since inception, FMCH reports having directly impacted 350,000 children and indirectly reached 325,100 families, with claims of an 80% reduction in malnutrition and 71% reduction in low BMI among mothers in intervention areas.

The product and technology layer is centered on the proprietary NuTree platform ecosystem. NuTree App is an internal decision-support tool for FMCH's frontline team with WhatsApp integration, multilingual and offline support, and data-driven monitoring; NuTree Lite App is deployed to Anganwadi workers to deliver stage-specific counselling and has logged 539,300+ counselling visits with a 95% reported satisfaction rate. An AI chatbot customized to mothers' information needs complements these tools. Supporting assets include in-house printed IEC kits (posters, flashcards, brochures) and a digital content footprint across LinkedIn, Instagram, Facebook, YouTube, and a Resources page with annual and impact reports.

FMCH is funded entirely through donations, grants, and philanthropic partnerships, with FCRA Registration 083781280 enabling international contributions via GiveIndia's fundraising platform and a diverse sponsor base including Acumen, Mulago Foundation, Reliance Foundation, Wipro, Kotak Mahindra Bank, Apotex, Blue Star, Vinati Organics, MCKS Foundation, SFF, Roddenbery Foundation, Phoenixarc, and KHPT. Leadership transitioned in 2025 with Zamrooda Khanday succeeding Shruthi Iyer as CEO. The organization maintains affiliated entities in the UK (FMCH UK) and Indonesia (FMCH Indonesia) and is governed by a board that includes senior leaders from Barclays, IIT/IIM, and clinical medicine.

Name

FMCH India

Legal name

Foundation for Mother and Child Health

Website

https://fmch-india.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

FMCH India (Foundation for Mother and Child Health) is a Mumbai-based non-profit trust that combats maternal and child malnutrition in urban India via trained para-nutritionists and an Anganwadi Accelerator Program partnered with the government ICDS system across 3 states.

Ownership category

akta.pro rank

Product category

Maternal and Child Health / Public Health Nutrition

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Community Food Services (62421)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Maternal, Newborn & Child Health (MNCH) Programs (BPADAIAC)

akta.pro secondary industries

Community-Based Management of Acute Malnutrition (CMAM) (BPADAJAE), Pediatric & Family Nutrition (HSADAFAL), Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Maternal nutrition programs
• Child malnutrition prevention
• Community health workers
• Anganwadi system strengthening
• Nutrition counseling services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Philanthropic Funding: FMCH India is a nonprofit organisation that relies on donations from individuals, corporations, and philanthropic foundations. Every donation supports building capacity in frontline and Anganwadi workers. Tax exemption certificates (under Indian law, Trust 31760) are issued for donations. FCRA Registration Number: 083781280 allows international funding.
2. International Donations via GiveIndia: International donations are accepted through GiveIndia's fundraising platform (fundraisers.giveindia.org/projects/project-poshan), enabling global donors to contribute to FMCH India's work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

FMCH India is a nonprofit organisation that provides maternal and child nutrition counselling and support during the first 1,000 days of a child's life. It delivers services directly through community-based para-nutritionists using the proprietary NuTree App, and at scale through the Anganwadi Accelerator Program that trains and equips Anganwadi workers with the NuTree Lite App and an AI chatbot. Services are provided free of charge to mothers, children, and families, funded entirely through donations and grants.

Product overview

FMCH India offers a suite of proprietary digital health technology products centered on the NuTree platform ecosystem. The core portfolio consists of three interconnected digital tools: the NuTree App for FMCH's own frontline team (para-nutritionists), the NuTree Lite App for Anganwadi workers and teachers, and an AI chatbot customized for mothers. These products work together to enable community-based malnutrition detection, personalized nutritional counselling, and data-driven monitoring. Additionally, FMCH provides printed IEC kits (posters, flashcards, brochures) as supporting materials for counselling sessions. The platform emphasizes offline functionality, WhatsApp integration, and multilingual support to ensure accessibility in densely populated urban communities.

Differentiator

Problem solved

Functional benefit

Products and services

• NuTree App Proprietary decision-support mobile application used by FMCH's frontline para-nutritionists to track, monitor, and provide targeted counselling to mothers based on their context and needs. Features include WhatsApp integration, data-driven monitoring, offline functionality, and multilingual support.
• NuTree Lite App Mobile application provided to Anganwadi workers to support real-time, stage-specific counselling visits. Data from the app is analysed to monitor performance, flag issues, and support timely decisions; 539,300+ counselling visits have been conducted with a 95% satisfaction rate.
• AI Chatbot for Mothers Generative AI chatbot customised to the needs and behaviours of mothers accessing information, providing personalised nutrition and care guidance during the first 1,000 days of a child's life.
• IEC Kits (Information, Education, and Communication materials) Printed Information, Education, and Communication kits including posters, illustrated flashcards, textbooks, and brochures developed in-house to help frontline workers share knowledge with mothers and families during counselling sessions.
• Community-Based Para-Nutritionist Program (Project Poshan) FMCH's flagship community intervention program that trains women from densely populated urban communities to become para-nutritionists. Each para-nutritionist uses the NuTree App and local knowledge to support around 300 families with timely, personalised nutrition care during the first 1,000 days. Services are provided free of charge.
• Anganwadi Accelerator Program (AAP) Systems-level program partnering with the government ICDS/Anganwadi system to strengthen the Anganwadi system. Includes training, easy-to-use digital tools (NuTree Lite, AI chatbot), data systems, customised resources, monitoring dashboards, and structured visit checklists that equip Anganwadi workers and supervisors to deliver quality counselling. Engaged with 5,000+ Anganwadis across 5 districts in 3 states.

Quantifiable outcome

• 80% reduction in malnutrition in FMCH intervention areas
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GiveIndiacoreGTM or Marketing PartnerGiveIndia is a fundraising platform that enables international donors to contribute to FMCH India. FMCH's donation page links to GiveIndia's fundraising portal (fundraisers.giveindia.org/projects/project-poshan) for international donations.
• KHPT (Karnataka Health Promotion Trust)minorStrategic or Co-development PartnerKHPT is listed as a featured partner and supporter of FMCH India. KHPT focuses on health and nutrition programs, making them a potential strategic alignment.
• ICDS (Integrated Child Development Services)coreStrategic or Co-development PartnerFMCH works with the government ICDS system to strengthen the Anganwadi system, training workers and equipping them with digital tools. This is FMCH's core systems-level strategy for scaling impact.
• Koita Center for Digital TransformationminorStrategic or Co-development PartnerThe Koita Center for Digital Transformation at ILSS published a case study on FMCH: 'Digitizing Nutrition for Scaling Impact', documenting FMCH's approach to technology adoption in nutrition programs.
• Wadia HospitalsminorStrategic or Co-development PartnerWadia Hospitals is listed as a featured partner and supporter of FMCH India.
• FMCH UKminorStrategic or Co-development PartnerFMCH UK is an affiliated entity of FMCH India, listed on FMCH India's website with a link to fmch-uk.org. Represents the international arm of the organisation.
• FMCH IndonesiaminorStrategic or Co-development PartnerFMCH Indonesia is an affiliated entity of FMCH India, listed on FMCH India's website with a link to fmch-indonesia.org. Represents another international arm of the organisation.
• Meta & The NudgeminorStrategic or Co-development PartnerMeta & The Nudge collaborated with FMCH India to produce an introductory film 'Who Are We?'. The video is featured on FMCH's About Us page and Resources page.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile Foundation: Indian nonprofit delivering health, education, and livelihood programs for underprivileged children and families. Comparable to FMCH in mission scope (maternal-child health), community-based delivery model, and donor-funded structure.
• Akshaya Patra Foundation: Operates the world's largest NGO-run mid-day meal program serving millions of children daily across India. Highly comparable to FMCH in mission (combating child malnutrition), scale, and government partnership model.
• Naandi Foundation: One of India's largest nonprofits, Naandi operates community-driven nutrition and education programs including mid-day meals and Arvari Newari. Highly comparable to FMCH in community-based nutrition delivery and scale ambitions across India.
• CRY (Child Rights and You): One of India's leading child welfare nonprofits working on child rights, health, nutrition, and education. Comparable to FMCH in focus on child wellbeing, urban community engagement, and donor-supported scale model.
• CARE India: Large international NGO with significant India operations focused on maternal and child health, women's empowerment, and nutrition. Highly comparable to FMCH in addressing maternal-child nutrition and partnering with government health systems.
• MAMTA Health Institute for Mother and Child: Indian NGO focused on maternal and child health, adolescent health, and gender equity using community-based approaches. Closely comparable to FMCH in target population (mothers, children), community-led delivery model, and systems-strengthening work.
• KHPT (Karnataka Health Promotion Trust): Public health NGO implementing health and nutrition programs across India with strong community-mobilization focus. Already a listed partner/supporter of FMCH. Directly comparable mission and target geography.

Emerging players

• Vitamin Angels: Global nonprofit providing nutritional supplements to undernourished mothers and children in low-resource settings. Comparable mission focus on maternal-child nutrition, though focused on supplementation rather than community-based behaviour change.

Broad incumbents

• Nutrition International: Global nutrition organization focused on micronutrient deficiencies and maternal-child nutrition, with significant India programs. Comparable to FMCH's mission focus but operates internationally across multiple countries.
• PATH India: Global health nonprofit with significant India presence working on maternal-child health, nutrition, and infectious disease. Comparable to FMCH in mission and tech-enabled health delivery, but operates at a much larger scale globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FMCHIndia
• LinkedInin.linkedin.com/company/foundation-for-mother-and-child-health
• Instagraminstagram.com/indiafmch
• Xx.com/FMCHIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FMCH India