Conduit Partners

What Conduit Partners does

Conduit Partners is a US-based B2B marketing and sales advisory firm founded by Collin Dayley (Founding Partner, Marketing & Media) and David Stout (Founding Partner, Sales & Operations). The firm serves companies ranging from startups to Fortune 10 enterprises across multiple industries including e-commerce/marketplace, technology, health and wellness, telecommunications, energy, and cybersecurity, addressing revenue growth challenges, sales/marketing misalignment, demand generation, and go-to-market execution problems. Its value proposition emphasizes tailored (rather than playbook-driven) strategies built around the customer journey from Brand Experience (BX) through Customer Experience (CX).

The firm's offering is organized as three integrated service pillars: Go-to-Market Optimization (revenue growth identification, brand analysis and planning, go-to-market planning, media and market planning), Customer Lifecycle Management (customer segmentation and alignment, customer journey engineering, channel strategy), and Sales & Marketing Excellence (sales and marketing process integration, organizational optimization). These are delivered as consulting engagements supported by internally developed tools for organizational alignment and customer insight extraction, and proprietary methodologies for Perfect Prospect identification and demand generation. There is no proprietary technology platform; Conduit is an advisory services firm, not a software product company, and no AI/ML capabilities are evidenced in its core offering.

Conduit operates a professional services revenue model with quote-based, undisclosed engagement pricing. Its go-to-market is sales-led, centered on direct outreach and Calendly-scheduled introductory consultations, with content marketing via the company blog and LinkedIn presence used to drive top-of-funnel awareness. The firm is privately held with no disclosed institutional ownership beyond its two founding partners and no disclosed funding history, and it maintains a horizontal segmentation approach spanning multiple industries and client sizes rather than vertical specialization.

Name

Conduit Partners

Legal name

Conduit Partners

Website

https://conduit-partners.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Conduit Partners is a US-based B2B marketing and sales advisory firm offering consulting engagements across go-to-market optimization, customer lifecycle management, and sales/marketing excellence, serving companies from startups to Fortune 10 enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Business Marketing Advisory Services: Conduit Partners generates revenue through consulting engagements focused on revenue growth, sales and marketing optimization, go-to-market planning, and organizational alignment. The firm provides tailored business strategies as a specialized marketing advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conduit Partners is a marketing and sales advisory consulting firm that delivers tailored business strategies to help clients achieve predictable, repeatable, and scalable revenue growth. Its offerings are organized into three core service pillars — Go-to-Market Optimization, Customer Lifecycle Management, and Sales & Marketing Excellence — each containing sub-services such as revenue growth identification, brand analysis, customer segmentation, journey engineering, media planning, organizational optimization, and channel strategy.

Product overview

Conduit Partners is a marketing and sales advisory consulting firm offering a unified portfolio of three core service pillars: Go-to-Market Optimization, Customer Lifecycle Management, and Sales & Marketing Excellence. Each pillar contains multiple sub-services (such as Revenue Growth, Brand Analysis & Planning, Customer Segmentation & Alignment, Customer Journey Engineering, and Channel Strategy) that work together as an integrated consulting engagement. Rather than a software platform, Conduit delivers expert advisory services designed to help clients optimize their customer buying journey from brand experience through customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-to-Market Optimization Strategic consulting engagement that identifies and executes optimal revenue growth avenues, assesses brand positioning, and develops launch plans for new products or re-engagement of stale audiences. Designed for B2B companies seeking to enter untapped markets and grow seller or channel footprint.
• Customer Lifecycle Management Comprehensive advisory approach covering the entire buying journey, from customer segmentation and persona development through journey engineering, media planning, and retention. Designed for organizations that need to deepen engagement across Brand Experience (BX) and Customer Experience (CX).
• Sales & Marketing Excellence Advisory engagement that develops processes and organizational structures to enable seamless cross-team collaboration, maximize team efficacy, and optimize sales performance. Includes process integration, organizational optimization, and channel strategy work to reduce internal friction and align sales and marketing teams.

Quantifiable outcome

• 38% growth in seller footprint
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global strategy consulting firm with a Customer Strategy & Marketing practice. Competes for the same CMO-level marketing strategy and customer experience engagements that Conduit targets.
• McKinsey & Company: Global management consulting firm with deep marketing and sales practices. Serves enterprise clients across the same GTM strategy, customer experience, and organizational alignment problems Conduit addresses.
• Deloitte Digital: Global consulting business with deep marketing transformation, customer experience, and digital marketing capabilities. Competes for the same enterprise GTM and marketing transformation engagements.
• Slalom: Mid-sized consulting firm with strong marketing and sales transformation practices. Overlaps with Conduit on GTM strategy, customer engagement, and sales/marketing alignment work for mid-market and enterprise clients.
• Prophet: Brand and marketing consulting firm with a strong customer experience and growth strategy focus. Comparable on brand strategy, customer experience, and digital transformation advisory work.
• ZS Associates: Large global management consulting firm with a strong sales and marketing practice serving B2B enterprises. Comparable in delivering go-to-market strategy, customer segmentation, and sales effectiveness work at scale.

Direct peers

• Heinz Marketing: B2B marketing and sales consulting firm specializing in demand generation, sales/marketing alignment, and pipeline performance. Direct comparable in scope, customer type (B2B mid-market), and service offerings.
• Winning by Design: Boutique B2B go-to-market and sales consulting firm that helps clients optimize sales processes, pipeline generation, and revenue growth. Highly comparable as a horizontal B2B GTM advisory serving similar mid-market to enterprise clients.
• The Pedowitz Group: B2B marketing consulting and RevOps advisory firm focused on demand generation, marketing operations, and sales/marketing alignment. Similar positioning helping B2B companies drive predictable revenue growth.
• Force Management: B2B sales and revenue consulting firm that helps clients build sales processes, enablement, and go-to-market strategies. Comparable in its focus on sales/marketing excellence and Fortune 500 client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conduitpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conduit Partners