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DemandShore

Full company profile

uuid0032xh4

Namestring
DemandShore
Legal namestring
Ziff Davis, LLC
Websiteurl
demandshore.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

DemandShore was a privately held B2B demand generation and sales enablement company founded in 2004 and headquartered in San Francisco. In 2020, DemandShore merged with Salesify to form Ziff Davis Performance Marketing (ZDPM), a subsidiary of Ziff Davis, LLC, positioning the combined entity as a global market leader in omnichannel demand generation for B2B technology clients. DemandShore itself no longer operates as a standalone entity and is now part of the ZDPM umbrella brand.

Under the ZDPM brand, the business delivers a full-funnel omni-channel lead generation platform organized into five service modules: ENRICH (data enrichment and audience insights), CONNECT (omnichannel engagement and outreach), GENERATE (lead acquisition), PROFILE (account identification and prioritization), and CONVERGE (predictive outreach). The platform is described as generating over 2 million leads annually for enterprise B2B technology clients, with an emphasis on privacy-compliant data practices validated through TRUSTe Verified Privacy, TRUSTe APEC Privacy, GDPR, and CCPA certifications.

The company operates a consultative, direct enterprise sales motion with a quote-based, custom engagement model rather than a self-serve or product-led approach. Revenue is generated through performance-based demand generation services sold to enterprise B2B technology companies and enterprise marketing teams, with the horizontal go-to-market strategy focused on ABM, full-funnel lead generation, demand generation, and sales enablement use cases. Ziff Davis, LLC is the parent conglomerate, and ZDPM functions as its performance marketing division within a diversified media and technology portfolio.

Short descriptiontext

DemandShore merged with Salesify to form Ziff Davis Performance Marketing, a Ziff Davis subsidiary delivering omni-channel B2B demand generation and sales enablement services to enterprise technology clients via five integrated modules, generating over 2 million leads annually.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
B2B lead generation, demand generation services, account based marketing, data enrichment services, sales enablement solutions
Industry3 codes
1B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryYes
2Lead Generation & List Building Services (Prospecting, Data Sourcing)
CodeBPAFAKAEPrimaryNo
3Lead Generation & Demand Generation (B2B/B2C)
CodeBPAFAAAKPrimaryNo
NAICS code1 code
  • Advertising Agencies541810
Product category
B2B Lead Generation Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Lead Generation Services
TypeSubscription Recurring
Description

ZDPM generates revenue through performance-based demand generation services, providing high volume, high quality leads to B2B tech clients. The company offers full-funnel omni-channel lead generation capabilities with multiple service offerings (ENRICH, CONNECT, GENERATE, PROFILE, CONVERGE).

zdperformancemarketing.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

DemandShore provides B2B demand generation and sales enablement services, delivering full-funnel omni-channel lead generation to enterprise technology clients. Following the merger with Salesify into Ziff Davis Performance Marketing, the offering is structured around five named service modules — ENRICH (data enrichment), CONNECT (omnichannel engagement), GENERATE (lead acquisition), PROFILE (account identification), and CONVERGE (predictive outreach) — collectively producing over 2 million leads annually with privacy-compliant data practices.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Over 2 million leads generated annually
Product overview1 text field

DemandShore merged with Salesify to form Ziff Davis Performance Marketing (ZDPM), the world's largest B2B tech performance marketing brand. The unified platform offers a full-funnel omnichannel lead generation solution composed of five integrated service modules: ENRICH (data enrichment and audience insights), CONNECT (omnichannel engagement), GENERATE (lead acquisition), PROFILE (account identification and prioritization), and CONVERGE (predictive outreach). Together, these modules enable ZDPM to generate over 2 million leads annually with a focus on technology, data, and process optimization.

Product and service1 record
1ENRICH
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DemandShore

B2B Lead Generation Servicesdemandshore.com

DemandShore merged with Salesify to form Ziff Davis Performance Marketing, a Ziff Davis subsidiary delivering omni-channel B2B demand generation and sales enablement services to enterprise technology clients via five integrated modules, generating over 2 million leads annually.

What DemandShore does

DemandShore was a privately held B2B demand generation and sales enablement company founded in 2004 and headquartered in San Francisco. In 2020, DemandShore merged with Salesify to form Ziff Davis Performance Marketing (ZDPM), a subsidiary of Ziff Davis, LLC, positioning the combined entity as a global market leader in omnichannel demand generation for B2B technology clients. DemandShore itself no longer operates as a standalone entity and is now part of the ZDPM umbrella brand.

Under the ZDPM brand, the business delivers a full-funnel omni-channel lead generation platform organized into five service modules: ENRICH (data enrichment and audience insights), CONNECT (omnichannel engagement and outreach), GENERATE (lead acquisition), PROFILE (account identification and prioritization), and CONVERGE (predictive outreach). The platform is described as generating over 2 million leads annually for enterprise B2B technology clients, with an emphasis on privacy-compliant data practices validated through TRUSTe Verified Privacy, TRUSTe APEC Privacy, GDPR, and CCPA certifications.

The company operates a consultative, direct enterprise sales motion with a quote-based, custom engagement model rather than a self-serve or product-led approach. Revenue is generated through performance-based demand generation services sold to enterprise B2B technology companies and enterprise marketing teams, with the horizontal go-to-market strategy focused on ABM, full-funnel lead generation, demand generation, and sales enablement use cases. Ziff Davis, LLC is the parent conglomerate, and ZDPM functions as its performance marketing division within a diversified media and technology portfolio.

DemandShore firmographics

Firmographics
Name
DemandShore
Legal name
Ziff Davis, LLC
Website
https://demandshore.com
Company type
Private
Founded year
2004
Operating status
Acquired
Headcount range
501–1,000 employees
Short description
DemandShore merged with Salesify to form Ziff Davis Performance Marketing, a Ziff Davis subsidiary delivering omni-channel B2B demand generation and sales enablement services to enterprise technology clients via five integrated modules, generating over 2 million leads annually.
Ownership category
akta.pro rank

DemandShore industry classification

Industry
Product category
B2B Lead Generation Services
NAICS
Advertising Agencies (541810)
akta.pro primary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
akta.pro secondary industries
Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

  • B2B lead generation
  • Demand generation services
  • Account based marketing
  • Data enrichment services
  • Sales enablement solutions

Where DemandShore is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

DemandShore business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Lead Generation Services: ZDPM generates revenue through performance-based demand generation services, providing high volume, high quality leads to B2B tech clients. The company offers full-funnel omni-channel lead generation capabilities with multiple service offerings (ENRICH, CONNECT, GENERATE, PROFILE, CONVERGE).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

DemandShore product offering

Product offering

Core offering

DemandShore provides B2B demand generation and sales enablement services, delivering full-funnel omni-channel lead generation to enterprise technology clients. Following the merger with Salesify into Ziff Davis Performance Marketing, the offering is structured around five named service modules — ENRICH (data enrichment), CONNECT (omnichannel engagement), GENERATE (lead acquisition), PROFILE (account identification), and CONVERGE (predictive outreach) — collectively producing over 2 million leads annually with privacy-compliant data practices.

Product overview

DemandShore merged with Salesify to form Ziff Davis Performance Marketing (ZDPM), the world's largest B2B tech performance marketing brand. The unified platform offers a full-funnel omnichannel lead generation solution composed of five integrated service modules: ENRICH (data enrichment and audience insights), CONNECT (omnichannel engagement), GENERATE (lead acquisition), PROFILE (account identification and prioritization), and CONVERGE (predictive outreach). Together, these modules enable ZDPM to generate over 2 million leads annually with a focus on technology, data, and process optimization.

Differentiator

Problem solved

Functional benefit

Products and services

  • ENRICH

Quantifiable outcome

  • Over 2 million leads generated annually

Companies that use DemandShore

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles1 record

DemandShore technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

DemandShore partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

DemandShore competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

DemandShore social profiles

Digital presence

DemandShore compliance and trust

Trust signal

Compliance4 records

DemandShore financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DemandShore leadership team

Management profile

Number of profiles

DemandShore funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DemandShore M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DemandShore

What does DemandShore do?

DemandShore provides B2B demand generation and sales enablement services, delivering full-funnel omni-channel lead generation to enterprise technology clients. Following the merger with Salesify into Ziff Davis Performance Marketing, the offering is structured around five named service modules — ENRICH (data enrichment), CONNECT (omnichannel engagement), GENERATE (lead acquisition), PROFILE (account identification), and CONVERGE (predictive outreach) — collectively producing over 2 million leads annually with privacy-compliant data practices.

Is DemandShore a public or private company?

DemandShore is a private company. It is classified as corporate owned and is currently acquired.

When was DemandShore founded?

DemandShore was founded in 2004. It employs 501 to 1,000 people.

Where is DemandShore based?

DemandShore is headquartered in San Francisco, United States, in the North America region.

How does DemandShore make money?

One revenue line is on record: lead Generation Services.

Does DemandShore have an API?

No public API is recorded for DemandShore.

What industry is DemandShore in?

DemandShore's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810.

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