Burgtheater
Burgtheater GmbH is Austria's national theater, founded in 1776 and operated as a non-profit subsidiary of Bundestheater-Holding. It runs four Vienna venues presenting German-language drama, subscriptions, tours, and community programs, funded by federal grants, ticket sales, and corporate sponsorship.
- Company typePrivate
- Founded1776
- HeadquartersInnere Stadt, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burgtheater does
Burgtheater GmbH is Austria's national theater and one of the oldest and largest spoken (German-language) theaters in Western Europe, founded in 1776 and operated continuously since. The institution operates four performance venues in Vienna — the main Burgtheater on Universitätsring, the Akademietheater, the Kasino, and the Vestibül — and produces a repertoire spanning classical and contemporary drama, international guest performances, and community/educational programming. It is constituted as a gemeinnützige GmbH (non-profit limited liability company), wholly owned by the Bundestheater-Holding, a government state entity that also controls the Wiener Staatsoper, Volksoper and Staatsballett, and Burgtheater is governed under the Austrian Federal Government's Bundes Public Corporate Governance Kodex.
The theater generates revenue through four streams: direct ticket sales via its owned e-commerce platform (tickets.burgtheater.at) and the intra-group ticketing service ART for ART Theaterservice GmbH; recurring subscription tiers (Wahlabos, Festabos, Abos U30) for the 2025/26 and 2026/27 seasons; corporate sponsorship from JP Immobilien, Wiener Städtische and Casino Austria; and federal cultural funding channeled through Bundestheater-Holding. Pricing varies by performance, seat category and audience segment, with discounts for students, seniors, groups and schools. The go-to-market motion is sales-led but primarily direct-to-consumer, supplemented by group sales for schools and universities, community and education outreach under the "Theater Machen / Verstehen / Vermitteln" initiatives, and multi-channel marketing across Instagram, Facebook, TikTok, YouTube, email, WhatsApp and a digital scrollytelling season magazine. The institution also maintains a digital cultural-heritage archive ("Kulturerbe Digital") containing over 100,000 digitized historical playbills.
Leadership is split between Artistic Managing Director Stefan Bachmann and Commercial Managing Director Robert Beutler. The current strategic cycle is dominated by the 250th anniversary (250 Jahre BURG) programming across the 2025/26 and 2026/27 seasons, including special commemorative events (Austrian postage stamp, Euro coin set), international partnerships with the Theatermuseum and the Comédie-Française, and hosting of the Vienna Circle meeting of European national theater commercial directors in May 2026. Operating geography is concentrated in Vienna/Austria, with international activity limited to inbound guest performances and cultural-diplomacy partnerships.
Burgtheater firmographics
Firmographics- Name
- Burgtheater
- Legal name
- Burgtheater GmbH
- Website
- https://burgtheater.at
- Company type
- Private
- Founded year
- 1776
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burgtheater GmbH is Austria's national theater, founded in 1776 and operated as a non-profit subsidiary of Bundestheater-Holding. It runs four Vienna venues presenting German-language drama, subscriptions, tours, and community programs, funded by federal grants, ticket sales, and corporate sponsorship.
- Ownership category
- akta.pro rank
Burgtheater industry classification
Industry- Product category
- Performing Arts
- NAICS
- Performing Arts Companies (7111)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where Burgtheater is headquartered
LocationHeadquarters
- HQ city
- Innere Stadt
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Burgtheater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Direct ticket sales for performances across four venues (Burgtheater, Akademietheater, Kasino, Vestibül) through owned e-commerce platform
- Subscriptions: Multiple subscription models including Wahlabos (choice subscriptions), Festabos (fixed series), and Abos U30 (under-30 subscriptions) for the 2026/27 and 2025/26 seasons
- Sponsorship: Corporate sponsorship from partners including JP Immobilien, Wiener Städtische, and Casino Austria
- Government Funding: As a 100% subsidiary of Bundestheater-Holding, receives Austrian federal government cultural funding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per transaction | General admission tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Burgtheater product offering
Product offeringCore offering
Burgtheater produces and presents German-language spoken theater performances across four venues (Burgtheater main stage, Akademietheater, Kasino, and Vestibül), with approximately 23 premieres per season alongside ongoing repertoire. The institution offers subscription packages, guided tours, international guest performances, community and education programs (Theater Machen, Theater Verstehen, Theater Vermitteln), and operates a digital cultural heritage archive containing over 100,000 digitized historical playbills. Distribution is via an owned e-commerce ticketing platform, subscription programs, and dedicated school and group sales channels.
Product overview
Burgtheater operates as Austria's National Theatre with four performance venues (Burgtheater, Akademietheater, Kasino, Vestibül) presenting dramatic productions. The offering includes live theater performances, digital content through interactive season magazines, guided tours including special Klimt ceiling painting tours, community education programs, and cultural heritage digitization. The theater's digital presence includes online ticket sales and archival access to over 100,000 historical theater programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Theater Performances (Burgtheater Main Stage) The flagship venue hosting the majority of dramatic performances as the main stage of Austria's national theater, presenting classical and contemporary repertoire with the permanent ensemble.
- Akademietheater Performances One of three associated performance venues of the Burgtheater, featuring additional dramatic productions including international guest performances.
- Kasino Performances A smaller performance venue within the Burgtheater complex, hosting select productions and special events as part of the four-venue programming.
- Vestibül Performances An intimate performance space at the Burgtheater, presenting select dramatic works as the fourth venue in the institution's portfolio.
- Theater Subscription Programs (Wahlabos, Festabos, Abos U30)
Companies that use Burgtheater
Customer profileSegments4 records
Ideal customer profiles4 records
Burgtheater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burgtheater partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Theatermuseum (Kunsthistorisches Museum)coreCollaborative partnership for 250th anniversary celebrations including 'Post aus dem Theatermuseum' series of 6 articles and exhibition in the second pause foyer of Burgtheater (November 2025 - June 2026)
- European National Theaters (Vienna Circle)flagshipInternational network including English National Theatre, Comédie-Française, Internationaal Theater Amsterdam, Dramaten Stockholm, Teatre Lliure Barcelona, Schauspielhaus Zürich, and theaters in Antwerp, Budapest, Riga, and German cities. Hosted meeting of commercial directors in May 2026
- Comédie-FrançaisecoreGuest performance by France's oldest national theater (founded 1680) featuring BÉRÉNICE by Racine on September 20-21, 2025 at Akademietheater as part of 250th anniversary celebration
- JP ImmobilienminorReal estate company listed as main sponsor of Burgtheater, supporting the institution's operations
- Wiener StädtischeminorInsurance company listed as main sponsor of Burgtheater, supporting the institution's operations
- Casino AustriaminorGaming company listed as main sponsor of Burgtheater, supporting the institution's operations
- ART for ART Theaterservice GmbHcoreOperates ticket sales on behalf of Burgtheater GmbH as part of the Bundestheater group
- Bundestheater-HoldingflagshipParent organization - 100% owner of Burgtheater GmbH. Part of the world's largest theater group including Wiener Staatsoper, Volksoper, and Staatsballett
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Burgtheater competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Burgtheater social profiles
Digital presenceBurgtheater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burgtheater leadership team
Management profileNumber of profiles
Profiles2 records
Burgtheater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burgtheater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burgtheater
What does Burgtheater do?
Burgtheater produces and presents German-language spoken theater performances across four venues (Burgtheater main stage, Akademietheater, Kasino, and Vestibül), with approximately 23 premieres per season alongside ongoing repertoire. The institution offers subscription packages, guided tours, international guest performances, community and education programs (Theater Machen, Theater Verstehen, Theater Vermitteln), and operates a digital cultural heritage archive containing over 100,000 digitized historical playbills. Distribution is via an owned e-commerce ticketing platform, subscription programs, and dedicated school and group sales channels.
Is Burgtheater a public or private company?
Burgtheater is a private company. It is classified as state government owned and is currently operating.
When was Burgtheater founded?
Burgtheater was founded in 1776. It employs 11 to 50 people.
Where is Burgtheater based?
Burgtheater is headquartered in Innere Stadt, Austria, in the Europe region.
How does Burgtheater make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions, sponsorship and government Funding.
Does Burgtheater have an API?
No public API is recorded for Burgtheater.
What industry is Burgtheater in?
Burgtheater's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 7111.