What Choice Care Group does

Choice Care Group is a United Kingdom-based, private for-profit provider of care and support services for individuals with learning disabilities, physical disabilities, or other special needs. According to its firmographic record, the company is headquartered in Sutton and operates with a workforce in the 101-250 employee range, consistent with a regionally focused, mid-sized social care provider rather than a national scaled operator. The company was founded by Samuel Storey, who continues to act in a founder and director capacity, indicating an owner-led governance structure with founder involvement in ongoing management.

The business model is consistent with the standard UK adult social care model: Choice Care Group delivers person-centred support services (such as supported living, residential care, or domiciliary support, by inference from the segment served) to service users referred or commissioned by local authorities, NHS bodies, and/or private-fee payers. Revenue mechanics are not disclosed, but the firm's scale (101-250 employees) and segment imply fee-for-service or block-contract commissioning rather than a SaaS, marketplace, or technology-product model. No products, technology stack, partnerships, certifications, regulatory actions, or pricing details were present in the available source data, and the company's public website returned only a verification/loading screen at the time of capture. As a result, any operational or technical specifics beyond the headline service description and scale cannot be evidenced from the input.

Name

Choice Care Group

Website

https://choicecaregroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Choice Care Group is a UK-based, private for-profit care provider based in Sutton that delivers support services to people with learning disabilities, physical disabilities, or other special needs, operating with a workforce of 101-250 employees under founder and director Samuel Storey.

Ownership category

akta.pro rank

Product category

Disability and Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Learning disability care
• Residential care services
• Supported living services
• Special needs care
• Disability support services

Headquarters

HQ city

Sutton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Choice Care Group provides care and support services for people with learning disabilities, physical disabilities, and other special needs. Operating from Sutton in the United Kingdom with 101–250 staff, the company delivers personalised social care to vulnerable individuals, functioning as a for-profit private care provider in the UK social care sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Care and Support for People with Learning, Physical, and Other Disabilities Choice Care Group delivers care and support services to individuals with learning disabilities, physical disabilities, and other special needs in the United Kingdom. The service is designed for vulnerable individuals requiring ongoing daily support, with delivery by a care workforce of 101–250 staff based in Sutton.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Lifeways: One of the UK's largest providers of specialist supported living for adults with learning disabilities, autism, and mental health needs — a direct comparable in service line, commissioner relationships, and operational scale to Choice Care Group.
• United Response: National UK charity providing person-centred support for people with learning disabilities, autism, and mental health needs — directly comparable service portfolio, commissioner base, and population served.
• Voyage Care: UK specialist provider of supported living and residential care for people with learning disabilities, autism, and complex needs — directly overlapping Choice Care Group's service model, customer base (local authorities/CCGs), and operating geographies.
• Sense: UK charity supporting people with complex disabilities including learning disabilities, autism, and sensory impairments — comparable in specialist disability services and commissioner base.
• Dimensions: UK specialist provider of support for people with learning disabilities and autism, focused on supported living and outreach — directly comparable to Choice Care Group's core offering and customer base.
• Hft (Home Farm Trust): UK charity-sector provider of learning-disability support, including supported living and residential care — overlaps directly with Choice Care Group's core population and service mix, though structured as a charity.
• National Autistic Society: Major UK charity providing autism-specific services including supported living, residential care, and specialist education — overlaps with Choice Care Group's special-needs population, particularly on autism and complex needs.
• MacIntyre: National UK charity providing learning-disability services including supported living, residential care, and outreach — closely comparable in target population and service model.

Broad incumbents

• Cygnet Health Care: Established UK provider of mental health and learning-disability services across hospitals and residential settings — operates at greater scale and breadth than Choice Care Group but in overlapping specialist populations.
• Priory Group: Large UK-wide provider of mental health, learning-disability, and social-care services across hospital, residential, and supported-living settings — broader portfolio than Choice Care Group but competes for the same commissioner-funded placements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Care Group