Aesthetic Institute of West Florida

What Aesthetic Institute of West Florida does

Aesthetic Institute of West Florida is a private medical practice operating as a specialized division of The Eye Institute of West Florida, focused on cosmetic and reconstructive oculoplastic surgery for the periorbital area and broader face. The practice serves Tampa Bay area patients with a portfolio that spans surgical procedures (blepharoplasty, brow lifts, ptosis repair, orbital surgery) and non-surgical aesthetic treatments (BOTOX, Jeuveau, Dysport, Xeomin, dermal fillers including Juviderm/Restylane/Radiesse/Sculptra, Kybella, Latisse, chemical peels, and laser-based skin rejuvenation using SmartXide DOT CO2 and Candela VBeam platforms). The underlying technology stack is conventional medical-aesthetic equipment rather than proprietary software or AI, with clinical delivery anchored by two fellowship-trained oculoplastic surgeons (Dr. Stacia H. Goldey and Dr. Brandon C. Clair).

The business model is fee-for-service medical practice revenue: surgical cases billed as one-time procedures and non-surgical treatments priced on a unit basis (e.g., $10/unit BOTOX, $650/vial Juvederm, promotional Latisse discounts), with revenue split across cash-pay cosmetic procedures and medically necessary oculoplastic work. Go-to-market is hybrid — direct-to-consumer demand from Tampa Bay residents driven by social media, a website with online booking, and promotional campaigns, complemented by physician referrals for reconstructive cases. Patient intake is handled via phone (727-559-9811) and an online appointment system, with care delivered from a single Largo office at 1295 West Bay Drive that sits in front of the parent's main building, while leveraging the parent's six-location Tampa Bay footprint (Largo, Clearwater, two St. Petersburg sites, Tampa-Hyde Park, Tampa-Westchase) for geographic reach.

The practice is physician-owned, with no external funding or PE backing disclosed, and operates within a HIPAA-compliant and WCAG 2.0-accessible framework. Revenue is not publicly disclosed, and growth is driven by clinical capacity (now two surgeons after Dr. Clair joined in 2020), service-line expansion into laser and injectable categories, and digital marketing — all within the constraints of a regional, single-specialty medical practice.

Name

Aesthetic Institute of West Florida

Legal name

The Eye Institute of West Florida

Website

https://beautifulchanges.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Aesthetic Institute of West Florida is a private oculoplastic surgery practice in Largo, FL (division of The Eye Institute of West Florida) serving Tampa Bay patients with cosmetic eyelid surgery, brow lifts, injectables, laser skin rejuvenation, and reconstructive oculoplastic procedures, delivered by two fellowship-trained surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Optometrists (62132)

akta.pro primary industry

Oculoplastics & Orbital Surgery (HLAKAKAI)

akta.pro secondary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

Keywords

• Oculoplastic surgery
• Eyelid surgery
• Facial rejuvenation
• Cosmetic injectables
• Laser skin treatments

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including blepharoplasty (eyelid surgery), brow lifts, oculoplastic reconstructive surgery, and orbital surgery. Procedures may be performed awake or with sedation depending on patient needs.
2. Non-Surgical Cosmetic Treatments: Injectable treatments including BOTOX, Jeuveau, dermal fillers (Juviderm, Perlane, Restylane, Radiesse, Belotero, Hydrelle), Kybella, and Latisse. Also includes laser skin rejuvenation treatments.
3. Medical/Reconstructive Procedures: Medically necessary oculoplastic procedures for treatment of droopy eyelids, skin cancers, tear duct abnormalities, orbital fractures, thyroid-related anomalies, and other medical conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aesthetic Institute of West Florida is a medical practice specializing in cosmetic and reconstructive oculoplastic surgery and facial rejuvenation. The practice offers surgical procedures such as blepharoplasty (eyelid surgery), brow lifts, and oculoplastic surgery, complemented by non-surgical cosmetic treatments including BOTOX, Jeuveau, Dysport, Xeomin injectables, dermal fillers (Juviderm, Restylane, Radiesse, Sculptra, Belotero), Kybella, Latisse, laser skin rejuvenation using SmartXide DOT CO2 and VBeam lasers, and customized facial peels.

Product overview

Aesthetic Institute of West Florida is a medical practice offering surgical and non-surgical aesthetic procedures. The core offering consists of eyelid surgery (blepharoplasty), brow lifts, and oculoplastic surgery performed by fellowship-trained specialists, complemented by non-surgical treatments including BOTOX, Jeuveau, Dysport, and Xeomin injections, dermal fillers (Juviderm, Perlane, Restylane, Radiesse, Sculptra, Belotero, Hydrelle), Kybella for chin reduction, and LATISSE for eyelash growth. The practice also offers laser skin rejuvenation using SmartXide DOT CO2 Laser and Vbeam Vascular Laser technologies, customized facial peels, and permanent makeup services. The portfolio combines surgical precision with non-invasive aesthetic treatments, all focused on facial rejuvenation around the eye area.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyelid Surgery (Blepharoplasty) Surgical procedure to reshape eyelids for cosmetic and functional purposes, removing or repositioning excessive skin and fatty tissue around the eyes to improve peripheral vision and achieve a more youthful appearance.
• Brow Lift Plastic surgery procedure that raises eyebrows to a higher, more aesthetic position, opening the eyes and softening aging furrows across the forehead and between the eyebrows.
• BOTOX Cosmetics Purified protein injection that relaxes facial muscles to smooth wrinkles including horizontal forehead lines, crow's feet wrinkles, smile lines, and frown lines between eyebrows.
• Cosmetic Fillers (Dermal Fillers) Injectable fillers including Juviderm, Perlane, Restylane, Radiesse, Belotero, and Hydrelle used to add volume, plump lips, enhance cheeks, contour facial lines, and reduce wrinkles.
• Laser Skin Rejuvenation Skin resurfacing treatments using SmartXide DOT CO2 Laser and Candela VBeam Vascular Laser to minimize wrinkles, reduce facial scars, increase skin firmness, and treat rosacea and sun damage.
• Oculoplastics Medically necessary plastic and reconstructive surgery for droopy eyelids, facial skin cancers, tear duct abnormalities, orbital fractures, thyroid-related eye conditions, and eyelid/orbital anomalies.
• Kybella FDA-approved injectable treatment to reduce or eliminate fat cells under the chin to improve appearance of double chin.
• LATISSE FDA-approved prescription treatment to grow eyelashes darker, fuller, and longer.
• Jeuveau FDA-approved neurotoxin to temporarily smooth moderate to severe facial lines by stopping nerves from telling facial muscles to flex.
• Ptosis Repair Surgical procedure for lifting droopy eyelid margin to improve vision and appearance.
• Customized Facial Peels Chemical peel treatments customized to patient skin type and aesthetic goals.
• Orbital Surgery Surgical procedures for tumors behind the eye and orbital fracture repair.

Quantifiable outcome

• Patients can achieve improved peripheral vision that was previously blocked by excessive skin
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bascom Palmer Eye Institute: Academic ophthalmology institution with a high-volume oculoplastic surgery service — comparable clinical oculoplastic subspecialty, though operating at a different scale and academic mission.
• SkinSpirit: Large multi-location medical spa chain offering injectables, fillers, laser, and skin rejuvenation services. Provides scale context and competitive benchmark for AIW's non-surgical aesthetic work.

Direct peers

• Reflections Center for Cosmetic Medicine: Multi-provider cosmetic medicine practice offering injectables, fillers, lasers, and facial rejuvenation procedures — comparable mixed surgical/non-surgical aesthetic service stack to AIW.
• Marina Plastic Surgery: Multi-physician cosmetic surgery practice delivering facial rejuvenation, eyelid surgery, injectables, and laser treatments — directly comparable service portfolio and physician-driven aesthetic model.
• Pinsky & Dingman Cosmetic Surgery: Florida-based cosmetic surgery group providing facial rejuvenation, eyelid surgery, injectables, and laser treatments. Comparable Tampa Bay / Florida-market positioning and aesthetic service mix to AIW.
• Laser & Skin Surgery Center of New York: Dermatology-led practice specializing in laser skin rejuvenation, injectables, and facial cosmetic procedures. Comparable laser-and-injectables-heavy technology stack to AIW.
• Clevens Face and Body Specialists: Florida-based facial cosmetic surgery and medspa offering eyelid surgery, brow lifts, injectables, and laser skin treatments — closely mirrors AIW's blended surgical + non-surgical facial rejuvenation model in a Florida market.
• The Naderi Center for Facial Plastic Surgery: Specialist facial plastic surgery practice offering eyelid surgery, injectables, and facial rejuvenation — directly comparable face-and-eyes-only aesthetic niche to AIW's oculoplastic focus.
• Buckingham Center for Facial Plastic Surgery: Specialty facial plastic surgery practice focused on surgical facial rejuvenation and injectables — comparable specialist-led, face-focused aesthetic offering to AIW.
• Sanctuary Cosmetic Center: Cosmetic surgery and medspa combining facial surgery, injectables, fillers, and laser skin rejuvenation — overlaps directly with AIW's combined surgical + non-surgical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aestheticswfl
• YouTubeyoutube.com/channel/UC4OzxqFeEfEiiXrzSOQsD7Q
• Facebookfacebook.com/AestheticInstituteofWestFL
• LinkedInlinkedin.com/company/the-aesthetic-institute-of-west-florida
• Instagraminstagram.com/aestheticinstitute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aesthetic Institute of West Florida