SPINUSA

What SPINUSA does

SPIN USA, Inc. is a 501(c)(3) non-profit training institute incorporated in Massachusetts in 2000, headquartered in Lexington, MA, and operating with 1-10 employees. It serves as the United States national training center for the SPIN Video Interaction Guidance (SPIN VIG) methodology, an internationally evidence-based, relationship-based intervention model originally developed in the Netherlands in the 1980s by psychologist Harrie Biemans. The core technology comprises a three-step "Basic SPIN Cycle" — filming real interactions on-site, editing and analyzing short 10-minute video segments, and conducting strengths-based collaborative review sessions — built on a proprietary "Basic Contact Principles" framework derived from natural mother-infant communication structures.

The organization delivers its methodology through five specialized training program modules: Parent Coaching & Family Therapy (SPIN VHT), Teacher Training, Staff Development & Supervisor Training, Executive Coaching &Leadership Development, and Facilitator Training for Team Decision Making meetings in child welfare settings. SPIN USA generates revenue through fees for on-site customized training programs and train-the-trainer certification (12-18 month pathways leading to VHT or VIG certification), supplemented by grants and donations from foundations including the CARLISLE Foundation, The Stuart Foundation, and the Annie E. Casey Foundation. Distribution is exclusively enterprise-direct (on-site at schools, social service agencies, and child welfare organizations), with one licensed training center (Para Los Niños) authorized to deliver SPIN methodology regionally in Southern California.

The customer base spans schools (early childhood through secondary), child welfare agencies, social service organizations, and non-profit leadership teams, with named institutional clients including the California Department of Social Services and ServiceNet, Inc. The methodology carries NHS/NICE endorsement in the UK and a 25+ year evidence base spanning 12+ countries and 5,000+ certified practitioners globally. No parent company, no private equity ownership, and no recent funding rounds after 2004 have been disclosed.

Name

SPINUSA

Legal name

SPIN USA Inc.

Website

https://spinusa.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SPIN USA is a 501(c)(3) non-profit training institute that delivers the evidence-based SPIN Video Interaction Guidance (SPIN VIG) methodology to schools, child welfare agencies, and social service organizations across the US through customized on-site training and train-the-trainer certification programs.

Ownership category

akta.pro rank

Product category

Professional Training and Certification Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)

Keywords

• Video interaction guidance
• Teacher training programs
• Parent coaching services
• Staff development training
• Child welfare training

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: SPIN USA generates revenue through fees for on-site training programs, train-the-trainer programs, and certification programs. Training is delivered to schools, social service agencies, and child welfare organizations across the United States.
2. Donations and Grants: As a 501(c)(3) non-profit corporation, SPIN USA receives funding from individual donors, foundations (such as The Stuart Foundation, The CARLISLE Foundation), and corporate matching gifts to support operations and program expansion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SPIN USA is a non-profit training institute that delivers on-site training and certification in the SPIN Video Interaction Guidance (VIG) and SPIN Video Home Training (VHT) methodologies to schools, child welfare agencies, and social service organizations. Programs are delivered through direct on-site training and a train-the-trainer certification model that builds internal training capacity within client organizations. Specialized program tracks cover parent coaching, teacher training, staff development and supervision, executive coaching, and Team Decision Making facilitation.

Product overview

SPIN USA is a non-profit training institute that provides training and certification in the evidence-based SPIN Video Interaction Guidance (SPIN VIG) model. The core product consists of SPIN VIG and SPIN Video Home Training (SPIN VHT), which are delivered through multiple specialized training program modules: Parent Coaching & Family Therapy, Teacher Training, Staff Development & Supervisor Training, Executive Coaching & Leadership Development, and Facilitator Training. All programs use a three-step Basic SPIN Cycle (Filming, Analysis, Collaborative Review) to build strengths-based practice skills across education and social service settings.

Differentiator

Problem solved

Functional benefit

Products and services

• SPIN Video Interaction Guidance (SPIN VIG)

Quantifiable outcome

• Effect size = .5 on Crittenden's Care Index in RCT by Kennedy, Landor and Todd (2010)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Para Los Niños (PLN)coreChannel Partner/ Reseller/ Distributor · 1 January 1998Para Los Niños, a non-profit community-based child welfare agency in Los Angeles, operates 18 sites in Los Angeles and San Bernardino Counties with a $10.5 million budget. It serves 1,350 low-income and homeless children daily and 3,500 families each year. PLN is the first licensed training center in the United States, authorized to bring SPIN methodology to Southern California through train-the-trainer programs.
• Annie E. Casey FoundationmajorStrategic or Co-development PartnerCooperated with SPIN USA to expand child welfare training programs in California (2004). SPIN trains child welfare professionals in Team Decision Making Meetings supporting the Foundation's Family to Family Initiative for improved placement planning for abused and neglected children.
• Zero to ThreeminorStrategic or Co-development PartnerSPIN USA consulted to Early Head Start Project in Connecticut through the Zero to Three Initiative (2003). Dr. Pease published article 'Using Technology in Consultation: Enhancing Relationships' in Zero To Three journal.
• The Association for Video Interaction Guidance UK (AVIGuk)coreStrategic or Co-development PartnerUK-based colleagues who wrote and edited 'Video Interaction Guidance: A relationship-based intervention to promote attunement, empathy and wellbeing' - the first English language book on the evidence-based model. Available at 25% discount through SPIN USA.
• Child Welfare League of America (CWLA)minorStrategic or Co-development PartnerListed as a partner organization. Pam Johnson, Board member of SPIN USA, is a member of CWLA's National Advisory Committee on Youth Services and Independent Living Program Standards.
• National Institute for Health and Clinical Excellence (NICE) - UK NHScoreStrategic or Co-development PartnerNICE Public Health Guidance PH40 (October 2012) recommends Video Interaction Guidance as an evidence-based practice for implementation throughout the UK NHS to improve maternal sensitivity and mother-infant attachment for vulnerable children under 5 years.
• International SPIN NetworkcoreStrategic or Co-development PartnerNetwork of SPIN institutes worldwide (Netherlands, Czech Republic, Germany, Hungary, Poland, UK, Scotland, Norway, Finland, Sweden, Switzerland) exchanging information about methodology developments, quality control, research findings, and international cooperation through conferences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zero to Three: National early-childhood development organization that delivers training to professionals serving infants, toddlers and families — directly comparable to SPIN's parent and early-childhood teacher training offerings and an existing SPIN USA partner.
• Parents as Teachers: Established national parent-education and home-visiting training program for educators and social service agencies; comparable to SPIN's teacher and parent-coaching training modules in both target audience and curriculum-based service delivery.
• Triple P – Positive Parenting Program: Large-scale, evidence-based parenting and family intervention training program serving schools, agencies and governments globally; overlaps with SPIN's family/parent coaching customer segment and competes for similar child welfare training budgets.
• Child Welfare League of America (CWLA): Major national child welfare membership and training organization serving agencies and counties; comparable to SPIN's child welfare staff development training customer base and an existing SPIN USA board-level partner.

Emerging players

• National Children's Alliance: Accrediting body and training network for Child Advocacy Centers; addresses overlapping child welfare training needs across counties — comparable to SPIN's child welfare facilitator and supervisor training modules.
• International Institute for Restorative Practices (IIRP): Training and certification provider focused on restorative practices and relational approaches in education and human services; comparable to SPIN's relationship-based training methodology and shared educator/supervisor buyer.

Direct peers

• Circle of Security International: An evidence-based attachment-focused parent and educator training model that also uses video-based reflection to strengthen caregiver-child relationships; directly comparable to SPIN's VHT/VIG modules and shared customer base of social workers and early-childhood educators.
• Association for Video Interaction Guidance UK (AVIGuk): Sister UK-based organization that trains, certifies and advances the same Video Interaction Guidance methodology that SPIN USA licenses in the United States, with overlapping curriculum (Basic SPIN Cycle, contact principles) and a co-published VIG textbook.

Others

• National Council on Crime and Delinquency (NCCD): Non-profit delivering research, training and consulting for justice and child welfare systems; comparable in training for public child welfare agencies and in operating as a non-profit training consultancy — thematic adjacency.
• Center for the Study of Social Policy: Policy and training organization advancing evidence-based child and family services; comparable in mission and downstream training relationships with child welfare agencies and county governments — adjacent rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spinusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPINUSA