The Realty
The Realty operates Realty.com.au and the Realty Live mobile app, a two-sided Australian digital marketplace connecting buying and selling real estate agents through AI-powered semantic matching of buyer briefs with property listings.
- Company typePrivate
- Founded2018
- HeadquartersErina, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Realty does
The Realty operates a two-sided digital marketplace, branded as Realty.com.au, that connects buying and selling real estate agents in Australia. Selling agents can list coming-soon or off-market properties with unlimited free listings, record walkthroughs, and share content to social channels, while buying agents submit client briefs and can access due diligence reports and send direct offers. The primary delivery channel is the Realty Live mobile application on iOS and Android, supplemented by the Realty.com.au web platform. The company is headquartered in Erina, Australia, was founded in 2018, and operates with a 1-10 employee headcount as a privately held entity.
The platform's core technical differentiator is a proprietary AI-powered semantic analysis alerts engine that processes natural language in buyer briefs and property listings to match requirements with available inventory in real time. When a matching property is listed, the system automatically notifies the relevant buying agent, enabling a described workflow of brief-to-alert-to-closed-deal in minutes. The feature set spans six product modules: List, Record, and Share for selling agents, and Brief, Alerts, and Close for buying agents.
The Realty monetizes through a freemium model. Selling agents receive unlimited listings at no cost, and the platform generates revenue through premium feature upgrades and subscription-based access to enhanced tools. Distribution is product-led via self-serve sign-up on the web platform and app store downloads, with channel partnerships in place with major Australian real estate franchises including Ray White, Century 21, LJ Hooker, McGrath, Harcourts, Belle Property, Barry Plant, and First National Real Estate. Platform engagement metrics include 2,107 active listings, 570 active briefs, and 715,567 cumulative alerts sent.
The Realty firmographics
Firmographics- Name
- The Realty
- Legal name
- The Realty
- Website
- https://realty.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Realty operates Realty.com.au and the Realty Live mobile app, a two-sided Australian digital marketplace connecting buying and selling real estate agents through AI-powered semantic matching of buyer briefs with property listings.
- Ownership category
- akta.pro rank
The Realty industry classification
Industry- Product category
- Real Estate Agent Marketplace Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF), Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Realty is headquartered
LocationHeadquarters
- HQ city
- Erina
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Realty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium Model for Selling Agents: Selling agents receive unlimited free property listings on the marketplace. The platform monetizes through premium feature upgrades for enhanced tools and capabilities offered to selling agents.
- Premium Features Subscription: Basic free version available with option to upgrade to premium features for enhanced tools and capabilities. Revenue derived from premium subscriptions for agents seeking advanced functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for selling agents - unlimited listings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Realty product offering
Product offeringCore offering
The Realty operates a two-sided digital marketplace connecting buying and selling real estate agents in Australia via the Realty.com.au web platform and the Realty Live mobile app. Selling agents can list coming soon or off-market properties for free with unlimited listings, while buying agents submit client briefs that are matched against listings in real time by a proprietary AI-powered semantic analysis engine. Revenue is generated from premium feature subscriptions that upgrade the core free marketplace with enhanced tools for agents.
Product overview
The Realty operates as a unified digital real estate platform connecting buying and selling agents through a 2-sided marketplace network effect. The core platform, Realty.com.au, encompasses the Property Marketplace, while agents interact through the Realty Live mobile app (available on iOS and Android). For selling agents, the platform offers List, Record, and Share features for property listings and walkthroughs. For buying agents, the platform provides Brief, Alerts, and Close features for buyer matching and deal completion. The system is powered by a proprietary AI alerts engine using semantic analysis to match briefs with listings in real time.
Differentiator
Problem solved
Functional benefit
Products and services
- Realty.com.au Platform Digital two-sided marketplace connecting buying and selling real estate agents in Australia, enabling property listings (including coming soon and off-market), buyer brief submission, AI-powered matching of briefs with listings, and direct deal closing between agents.
- Realty Live Mobile App
Quantifiable outcome
- From brief to alert to closed deal in minutes
Companies that use The Realty
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
The Realty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
The Realty partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Ray WhitecoreMajor Australian real estate franchise using Realty's marketplace and automation for superior listing distribution and branding across their network.
- Century 21coreInternational real estate brand utilizing Realty's platform for property listings and automation to deliver unmatched listing distribution.
- LJ HookercoreNational real estate franchise relying on Realty's automation to deliver superior and unmatched listing distribution and branding.
- McGrathcoreAustralian real estate agency using the Realty platform for automated listing distribution.
- Belle PropertycoreBoutique real estate agency partner utilizing Realty's automation for listing distribution.
- HarcourtscoreReal estate agency partner using Realty's platform for automated listing distribution and branding.
- Barry PlantcoreReal estate franchise partner using Realty's automation for superior listing distribution.
- Little Real EstatecoreMajor Australian real estate agency relying on Realty's automation for listing distribution.
- MortonminorReal estate agency partner listed among thousands of agencies using Realty's automation.
- Bresic WhitneyminorReal estate agency partner utilizing Realty's marketplace.
- First National Real EstatecoreReal estate brand partner using Realty's platform for listing distribution.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Realty competitors and assessment
Company assessmentDirect peers
- ActivePipe: ActivePipe is an AI-powered real estate lead nurturing and matching platform for agents, operating in Australia and other markets. It directly competes with The Realty on intelligent matching of buyer briefs/inquiries with agent listings.
- RateMyAgent: RateMyAgent is an Australian agent comparison and review marketplace that connects vendors with real estate agents. Comparable as a two-sided digital marketplace focused on the Australian real estate agent ecosystem.
- OpenAgent: OpenAgent is an Australian agent comparison and referral platform connecting consumers with real estate agents. Comparable as a marketplace intermediary operating in the Australian real estate vertical.
Broad incumbents
- REA Group (realestate.com.au): REA Group operates Australia's dominant property portal, realestate.com.au, with deep agent relationships and consumer-side traffic. It is the incumbent that controls agent mindshare and ad budgets that The Realty must compete against for engagement and revenue.
- Domain Group: Domain is a major Australian property portal (domain.com.au) with agent subscription and listing products. It represents the second incumbent portal competing for agent workflow share alongside REA Group.
- PropTrack (REA Group): PropTrack is REA Group's data and property insights arm, providing property data and agent workflow tools in Australia. Comparable as adjacent infrastructure serving the same Australian real estate agent customer base.
- Realtor.com (Move Inc.): Realtor.com is a major US property portal operated by Move Inc. (CoStar Group), with agent tools and listing workflows. Comparable as a large portal with agent-side marketplace and matching features, though operating in the US rather than Australia.
- Zillow: Zillow operates a leading US property portal and agent marketplace with AI-powered matching features. Comparable as a broad incumbent with consumer-side traffic and agent workflow tools, though US-focused.
Emerging players
- Homely: Homely is an Australian property search and agent marketplace focused on suburban discovery. Comparable as a digital real estate marketplace in Australia, with partial overlap in connecting agents with buyers.
- BoxBrownie: BoxBrownie is an Australian-founded PropTech company offering digital marketing services (virtual staging, photography) for real estate agents. Comparable as a tech-enabled vendor serving the Australian real estate agent market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Realty social profiles
Digital presenceThe Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Realty leadership team
Management profileNumber of profiles
The Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Realty
What does The Realty do?
The Realty operates a two-sided digital marketplace connecting buying and selling real estate agents in Australia via the Realty.com.au web platform and the Realty Live mobile app. Selling agents can list coming soon or off-market properties for free with unlimited listings, while buying agents submit client briefs that are matched against listings in real time by a proprietary AI-powered semantic analysis engine. Revenue is generated from premium feature subscriptions that upgrade the core free marketplace with enhanced tools for agents.
Is The Realty a public or private company?
The Realty is a private company. It is classified as unknown and is currently operating.
When was The Realty founded?
The Realty was founded in 2018. It employs 1 to 10 people.
Where is The Realty based?
The Realty is headquartered in Erina, Australia, in the Oceania region.
How does The Realty make money?
Two revenue lines are on record. Freemium Model for Selling Agents are the primary driver. The others are premium Features Subscription.
Who are The Realty's main competitors?
Direct peers on record are ActivePipe, RateMyAgent and OpenAgent. Broad incumbents are REA Group (realestate.com.au), Domain Group, PropTrack (REA Group), Realtor.com (Move Inc.) and Zillow. Emerging players are Homely and BoxBrownie.
Does The Realty have an API?
No public API is recorded for The Realty.
What industry is The Realty in?
The Realty's product category is Real Estate Agent Marketplace Software. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 5312 and its SIC code is 6531.