Vinelis

What Vinelis does

Vinelis S.L. is a Madrid-based, privately held event organization company founded in 2000 by Gonzague Masquelier that specializes in designing and operating wine- and gastronomy-themed corporate events. Its core technology and product portfolio is built around a set of proprietary in-person experience formats rather than a software platform: Casino del Vino (a gamified wine-tasting casino), Academia del Vino (a team wine-making academy held in Ribera del Duero), Olimpiadas de Baco (outdoor wine-themed Olympics), Paseo Enológico (premium networking events at museums/luxury hotels), Cena de los Sentidos (dark-dining multi-sensory experience), Fun Casino, Speed Tasting, and Vinelis Le Club tastings. Service delivery is on-site at client or partner venues, supported by a network of partner wineries and an in-house team of multilingual animators/wine croupiers.

The business operates two complementary revenue streams. The primary stream is professional-services revenue from bespoke corporate events sold directly through quote-based engagements to enterprise clients; pricing is per person or per event, with namesake clients spanning banking (BBVA, Société Générale), technology (Microsoft, Kaspersky), telecom, pharma (Arquímedes Pharma), manufacturing (PPG, Fluor), F&B (Buffalo Grill, Codorníu), and tobacco (Canariense de Tabacos). The secondary stream is a one-time-purchase e-commerce wine retail business through Vinelis Le Club, selling curated bottles (Buezo €14.50-€23, Martínez Lacuesta tastings at €30/person, El Regajal at €50/person). Geographic reach spans Spain (Madrid HQ + Barcelona office opened 2016), broader Europe, and previously China (Macau/Hong Kong, 2011, via partner Small World Experience). Headcount sits at 1-10 employees, suggesting a founder-led boutique operator rather than a scaled platform, with approximately 100-300 events delivered annually.

Go-to-market is sales-led and event-driven: direct outreach via the website and contact form, quote requests by email/phone, supplementary trade show presence (ATCA Washington DC, EVENTO DAYS Madrid), and content marketing through a multilingual website (Spanish/English/French), an active blog, and social media (Facebook, Twitter/X, Instagram, Vimeo). The company's competitive position rests on its 20+ year brand reputation, privileged access to premium wineries and cultural venues, and a portfolio of distinctive event IP rather than on technology, scale, or capital efficiency.

Name

Vinelis

Legal name

Vinelis s.l.

Website

https://vinelis.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinelis S.L. is a Madrid-based, founder-led event organization company founded in 2000 that designs and delivers wine- and gastronomy-themed corporate events — including team building, client entertainment, and networking — for enterprise clients across Spain and Europe.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Corporate event services
• Wine tasting events
• Team building experiences
• Wine gastronomy events
• Corporate entertainment services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Wine Event Services: Vinelis designs and organizes unique wine and gastronomy-themed events for corporate clients, including team building, client entertainment, networking, and trade show animations. Services are sold directly to businesses as bespoke event packages with pricing per person or per event.
2. Wine Sales (Vinelis Le Club & E-commerce): Vinelis operates an e-commerce store selling wines from partner wineries, including Buezo wines (Tempranillo, Varietales, Petit Verdot, Nattan from DO Arlanza), Bodegas Martínez Lacuesta selections, and Bodegas El Regajal memberships. Customers purchase wine products directly through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vinelis designs and organizes wine and gastronomy-themed corporate events including team building (Academia del Vino, Olimpiadas de Baco), client entertainment (Paseo Enológico, Vinelis Le Club), gamified wine tastings (Casino del Vino, Speed Tasting), sensory dining experiences (Cena de los Sentidos), and trade show animations. The company also operates an online store selling partner winery wines (Buezo, Martínez Lacuesta, El Regajal). Services are delivered on-site at client-specified venues across Spain, Europe, and Asia.

Product overview

Vinelis is an event organization company specializing in wine and gastronomy experiences for corporate events. The company operates as a unified service offering rather than a platform architecture, providing a portfolio of themed event products including the Academia del Vino (wine creation team-building), Casino del Vino (gamified wine tasting), Olimpiadas de Baco (outdoor wine competitions), Cena de los Sentidos (dark dining experience), Paseo Enológico (exclusive networking events), Speed Tasting (quick team tastings), and Fun Casino (casino games with wine theme). Products are offered individually or combined, with add-ons like the Kit Manos Libres branding accessory and the Vinelis Le Club sub-brand for exclusive winery encounters. The company also offers wine-related services including Wine Croupiers, Vineyard Seminars, and trade show animations.

Differentiator

Problem solved

Functional benefit

Brands

• El Casino del Vino: A wine-themed casino activity combining gaming with wine tasting experiences for corporate events, with tables featuring wine, beer, spirits, cheeses, and non-alcoholic products.
• La Academia del Vino
• Olimpiadas de Baco
• Speed Tasting
• Paseo Enológico
• Cena de los Sentidos
• Vinelis Le Club
• Fun Casino

Products and services

• Academia del Vino (Wine Making Academy) A team-building activity where participants create their own wine by blending different grape varieties, learning oenology concepts while competing in teams to create, promote, and sell their wine. Duration 2.5 hours, 12-200 participants.
• Casino del Vino (Wine Casino) A gamified wine tasting experience where participants bet, guess, and test their wine knowledge through casino-style games covering wine colors, varieties, aromas, and denominations. Accommodates between 10 and 1,000 participants.
• Olimpiadas de Baco (Bacchus Olympiads) Outdoor team-building Olympics-style competition where teams work to solve viticultural puzzles and guess mystery wines in a competitive format. Duration 2-3 hours, 15-500 participants.
• Cena de los Sentidos (Dinner of the Senses) A sensory dining experience where guests eat in complete darkness, using only taste, smell, hearing, and touch to discover flavors, textures, and aromas.
• Paseo Enológico (Wine Promenade) Exclusive networking event held at prestigious museums or luxury hotels where guests taste premium wines while mingling among art or historic spaces, guided by winery owners.
• Speed Tasting A condensed, team-based wine and product tasting activity where participants guess colors, varieties, aromas, and origins of wines in a faster 60-minute format with minimal logistics. 12-50 participants.
• Fun Casino Casino games (Blackjack, Poker, Roulette) adapted with wine culture, where participants practice strategy and mental skills while enjoying wine-themed entertainment.
• Catas de Vinos Submarinos (Underwater Wine Tastings) Exclusive tasting comparing the same wine aged on land versus under the sea, showcasing how underwater conditions create unique flavor profiles.
• Seminario en los Viñedos (Vineyard Seminars) Work seminars and meetings held at wineries in vineyard settings, combining business with wine education and tasting experiences.
• Vinelis Le Club Exclusive wine club events organized as PR encounters with wineries, where companies host clients at premium tastings featuring renowned wine producers and offering wine sales via online store.
• Wine Croupiers (Crupieres del Vino) Professional wine tasting hosts/crupiers who animate cocktails and events with casino-style games about wine, beer, chocolate, coffee, and other products.
• Trade Show Animations (Animación Stand de Feria) Animation services provided at industry trade shows and exhibitions using the Casino del Vino and similar formats to attract visitors and entertain clients at corporate booths.
• Wine E-commerce Store Online store selling wines from partner wineries, including Buezo wines (Tempranillo, Varietales, Petit Verdot, Nattan from DO Arlanza), Bodegas Martínez Lacuesta selections, and Bodegas El Regajal memberships. Prices range from €14.50 to €50 per item.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AIM GROUPminorGTM or Marketing Partner · 1 September 2014Vinelis participated together with AIM GROUP at the ATCA (Air Traffic Control Association) fair at the Gaylord National Resort in Washington DC to promote the World Air Traffic Management Congress (WATMC) using the Casino del Vino format.
• Small World Experience (China)coreStrategic or Co-development Partner · 1 January 2011Small World Experience is Vinelis's strategic partner in Asia for the Casino del Vino and Fun Casino products. Vinelis launched the Casino del Vino in Macau and Hong Kong with Small World Experience in 2011, and collaborated on adapting Fun Casino for the European market. The partnership enables mutual knowledge exchange on casino-style wine entertainment.
• FredEventminorImplementation/ SI/ Consulting PartnerFredEvent co-organized an event with Vinelis and Splendor at La Muñoza estate for event agencies. FredEvent managed the catering portion of the joint event.
• SplendorminorImplementation/ SI/ Consulting PartnerSplendor provided the venue (La Muñoza estate) and co-organized an event with Vinelis and FredEvent for event agencies, with Vinelis providing the Casino del Vino entertainment.
• Re-imagine BarcelonaminorGTM or Marketing PartnerRe-imagine Barcelona selected Vinelis to organize the Olimpiadas de Baco beach event for Buffalo Grill's 340 employees at Hotel Meliá Sitges.
• Another KonzeptminorGTM or Marketing PartnerAnother Konzept partnered with Vinelis for an olive oil tasting event at Bodegas Codorníu, where Vinelis provided the wine and event expertise alongside Another Konzept's jazz & blues entertainment.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cellar Tours: Specialist wine tourism and wine experience operator offering curated tastings, vineyard visits and wine-themed private experiences for travelers and small corporate groups across Europe and the Americas. Comparable to Vinelis in oenology-led experience design and B2B/B2C dual-channel.
• Vinesse: Long-standing US wine club and wine travel operator that curates tasting experiences and trips for consumers and corporate clients. Comparable to Vinelis in combining a wine club subscription model with wine-themed experiences.
• Grape Escapes: UK-based wine experience operator running vineyard tours, tasting weekends and corporate wine events from a small core team. Comparable to Vinelis in scale, oenology focus, and event-format driven B2B/B2C model.
• Wine & Food Travel (Spanish wine experience operators): Iberian wine and food experience operator offering private guided tastings, winery visits and bespoke culinary itineraries for individual and small-group clients. Comparable to Vinelis in oenology-themed experience design across Spain.

Others

• Decántalo: Spain's leading online wine retailer with curated selections and club-style offerings. Comparable to Vinelis as a Spain-based wine e-commerce and club player, but without the corporate-event experience layer.
• FredEvent: Spanish catering and event-production company that co-organized with Vinelis at La Muñoza estate. Comparable as a small Spain-based events partner with corporate event and catering capability.
• Another Konzept: Spanish experiential event and entertainment company that partnered with Vinelis for an olive oil tasting event at Codorníu with jazz & blues programming. Comparable as a small, events-led experiential provider in Spain.

Regional players

• Small World Experience: Hong Kong–based experience and entertainment company that has been Vinelis's strategic partner for Casino del Vino in Macau and Hong Kong since 2011. Comparable as a regional experiential entertainment operator with casino-themed corporate event capability.

Broad incumbents

• AIM Group International: Large European corporate event and congress management agency, already a documented Vinelis partner at ATCA Washington DC. Comparable as a corporate-events incumbent that could absorb wine-themed activations into a broader MICE portfolio.
• Re-imagine Barcelona: Barcelona-based corporate event agency that selected Vinelis to organize the Olimpiadas de Baco for Buffalo Grill. Comparable as a regional corporate event agency that integrates specialist providers like Vinelis for wine-themed activations.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vinelis_events
• YouTubevimeo.com/vinelis
• Facebookfacebook.com/VinelisWineEvents
• Instagraminstagram.com/vinelis_wine_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinelis