yêu trẻ

What yêu trẻ does

Yêu Trẻ (Yeutre.vn) is a Vietnamese-language digital media platform focused on the Mother & Baby (Mẹ & Bé) vertical, founded in 2014 and operated as Công Ty Cổ Phần Yêu Trẻ from a single headquarters in Ho Chi Minh City. The platform publishes expert-reviewed articles spanning family planning, pregnancy, infant care (0-12 months), and child-rearing through age 12, plus community, news, and entertainment sections, with an integrated link to a children's story-reading property (webtruyen.com). The site carries a Vietnamese Social Network Establishment License (555/GP-BTTTT, issued 19/10/2015) authorizing its community features, and has no native mobile app, distributing through its mobile-optimized web property and social channels.

The core technology is a web-based content management platform backed by a curated library of 14,000+ articles, of which 10,000+ are co-authored with more than 30 named medical experts and doctors. Distribution is multi-channel: the website (2,000,000 monthly accesses, 1,500,000 unique users, 76% mobile), a 110,000-fan Facebook page, a YouTube channel, and a weekly email newsletter. The business does not charge end users; the site is free to access and supported entirely by advertising and affiliate marketing.

The revenue model is media monetization: display and banner advertising, sponsored content partnerships, and affiliate commerce placements with major Vietnamese e-commerce platforms including Shopee and Lazada. There are no disclosed B2B customers, no disclosed revenue figure, no parent company, and no venture or private equity investment indicated in the source material. The company appears founder/management-owned, led operationally by legal representative Nguyễn Hoàng Phượng Linh, with a headcount of 11-50 staff focused on editorial and commercial operations.

Name

yêu trẻ

Legal name

Công Ty Cổ Phần Yêu Trẻ

Website

https://yeutre.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yêu Trẻ (Yeutre.vn) is a Vietnamese digital media platform founded in 2014 that publishes expert-reviewed articles on pregnancy, childcare, and parenting for Vietnamese mothers and families, monetized through advertising and affiliate marketing with e-commerce partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The website generates revenue through advertising placements, banner ads, and sponsored content partnerships. The site displays affiliate marketing banners and promotional content for products and services.

Distribution channels1 record

Marketing channels5 records

Core offering

Yêu Trẻ operates a Vietnamese digital content platform (yeutre.vn) that publishes expert-vetted articles covering family planning, pregnancy, newborn and child care (ages 0-12), nutrition, child health, and parenting guidance. The site features 14,000+ curated articles co-authored by 30+ doctors and experts, alongside community forums, an email newsletter, and entertainment content for children, monetized through advertising banners and affiliate marketing partnerships.

Product overview

Yêu Trẻ is a single unified content and community platform for Vietnamese mothers and babies. The platform provides expert-consulted articles and information across the parenting journey—from family planning and pregnancy through raising children aged 0-12 years. Key content categories include Kế hoạch có con (Family Planning), Mang thai (Pregnancy), Có con 0-12 tháng (Children 0-12 months), Có con 1-12 tuổi (Children 1-12 years), Cộng đồng (Community), Cẩm nang (Guide), Tin tức (News), and Giải trí (Entertainment). The site features over 14,000 curated articles co-authored by more than 30 experts and doctors, with additional services like story reading, newsletters, and community forums.

Differentiator

Problem solved

Functional benefit

Products and services

• Yêu Trẻ Content Platform (Yeutre.vn) A Vietnamese online content portal providing categorized expert-vetted articles on family planning, pregnancy, child care for ages 0-12, nutrition, health, and parenting, with community forums, newsletters, and entertainment content, targeted at Vietnamese mothers and families.

Quantifiable outcome

• 14,000+ curated articles reviewed by expert editorial team
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BabyCenter: Global leader in pregnancy and parenting content with localized versions across markets. Comparable as a category leader with significantly larger scale, multi-language reach, and mobile app depth than Yêu Trẻ.
• What to Expect: Major global pregnancy and parenting content brand with app, community, and commerce extensions. Comparable to Yêu Trẻ in core subject matter (pregnancy, baby, toddler) but with much broader scale and productized monetization.
• The Bump: US-focused pregnancy and parenting content platform with registry and commerce partnerships. Comparable to Yêu Trẻ in content-led monetization around the same audience, but at much larger scale and with Western advertiser relationships.

Direct peers

• MarryBaby Vietnam: Vietnamese edition of the regional MarryBaby parenting platform, providing localized pregnancy and baby content. Overlaps with Yêu Trẻ on content, target audience, and advertising revenue model in Vietnam.
• Webtretho: Vietnamese parenting forum and content community covering pregnancy, childcare, and family life. Closest direct competitor to Yêu Trẻ in the Vietnamese Mẹ & Bé content space, with a longer-running forum/community model versus Yêu Trẻ's article-led approach.
• Eva.vn: Vietnamese women-and-family content portal covering beauty, parenting, relationships, and lifestyle. Competes with Yêu Trẻ for Vietnamese female readership and family-oriented advertiser budgets, with a broader lifestyle scope.
• Mẹ và Bé (mevabe.vn): Vietnamese mother-and-baby content portal offering pregnancy, baby care, and parenting articles. Directly competes with Yêu Trẻ for the same Vietnamese mom audience and advertiser budgets in the Mẹ & Bé vertical.

Others

• Shopee Vietnam Mom & Baby (affiliate partner): Yêu Trẻ already runs affiliate partnerships with Shopee and Lazada. Included as a monetization channel partner rather than a content competitor — represents a potential deeper commerce integration path.
• Lazada Vietnam Mom & Baby (affiliate partner): Lazada is a current affiliate banner partner of Yêu Trẻ. Included as an ecosystem/partner rather than a direct peer — relevant for evaluating commerce and brand collaboration upside.

Regional players

• Mamibuy: Taiwan-based mother-and-baby content and community platform with commerce integrations. Comparable as a regional Mẹ & Bé content/community player; relevant for benchmarking productized monetization paths Yêu Trẻ could pursue in Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWs4eiLSnu3_wop4d9yegOQ
• Facebookfacebook.com/yeutre.vn
• Xx.com/yeutrevn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yêu trẻ