The Media Briefing
The Media Briefing is a London-based online platform serving the global media industry, founded in 2010 with 501-1000 employees. Its specific product offerings, business model, and revenue mechanics are not disclosed in available sources.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
The Media Briefing firmographics
Firmographics- Name
- The Media Briefing
- Website
- https://themediabriefing.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 501–1,000 employees
- Short description
- The Media Briefing is a London-based online platform serving the global media industry, founded in 2010 with 501-1000 employees. Its specific product offerings, business model, and revenue mechanics are not disclosed in available sources.
- Ownership category
- akta.pro rank
The Media Briefing industry classification
Industry- Product category
- Commodity Intelligence
- NAICS
- Commodity Contracts Intermediation (52316), Information (51), Software Publishers (513210)
- SIC
- Commodity Contracts Brokers & Dealers (6221), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Carbon Market Data, Indices, Ratings & Price Reporting (MRPAs) (EUAGAIAH)
Keywords
Where The Media Briefing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Media Briefing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Distribution channels3 records
Marketing channels8 records
The Media Briefing product offering
Product offeringCore offering
The Media Briefing operates as an online platform serving the global media industry; the substantive source material documents a commodity intelligence platform providing independent pricing data and market intelligence across 900+ commodities and 36,000+ price series. Core offerings include the Expana Platform, the Data Direct API for enterprise integration, legacy platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains), Tropical Research Services, and supporting analytical modules including price forecasts, cost models, market analysis, weather and crop analytics, and AI-powered signal surfacing.
Product overview
Expana is a platform-plus-modules architecture built around its core Expana Platform as the central hub for commodity pricing data and market intelligence. The offering integrates four acquired legacy platforms (Mintec, Urner Barry, Feedinfo, and Stratégie Grains), the Data Direct API for programmatic access, and Tropical Research Services for tropical agricultural insights. The platform's value is extended through a suite of analytical features including a commodity price database (900+ commodities, 36,000+ price series), commodity price forecasts (2,000+ time series), cost models, Expana Alerts, market analysis, weather and crop analytics, and supply and demand analysis. Expana IQ provides AI-powered signal surfacing to accelerate decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Expana Platform Comprehensive database of independent commodity pricing data and timely market information providing full visibility of international markets for enterprise procurement, manufacturing, finance, and analyst users.
- Data Direct API Actionable commodity data and intelligence delivered straight into users' enterprise systems via API integration for programmatic access.
- Legacy Platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains) Portfolio of acquired legacy price reporting agency platforms including Mintec, Urner Barry, Feedinfo, and Stratégie Grains that provide commodity-specific pricing data and market intelligence across sub-sectors.
- Tropical Research Services Trusted source for tropical agricultural data and insights covering cocoa, coffee, sugar, and tropical soft commodities.
Companies that use The Media Briefing
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles5 records
The Media Briefing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
The Media Briefing partnerships and signals
Strategic signalRecent moves2 records
The Media Briefing competitors and assessment
Company assessmentDirect peers
- Wood Mackenzie: Research and consultancy provider for energy, renewables, and commodities. Comparable to Expana as a subscription intelligence platform used by enterprise decision-makers for commodity market analysis.
- CRU Group: Commodity research and price assessment firm focused on metals, mining, fertilizers, and fertilizers value chain. Comparable to Expana's metals and agri commodity coverage and subscription intelligence model.
- Fastmarkets: Price reporting agency for metals, forest products, and industrial commodities with growing coverage in agriculture. Direct peer to Expana in PRA methodology, subscription delivery, and enterprise procurement use cases.
- Argus Media: Independent commodity price reporting and market intelligence publisher covering energy, fertilizers, metals, and agricultural products. Closely comparable to Expana in business model (subscription PRA + conferences) and customer base (procurement, traders, analysts).
- S&P Global Commodity Insights (Platts): The largest global Price Reporting Agency across energy, metals, and agriculture. Directly comparable to Expana as a subscription-based commodity price assessment and analytics platform serving enterprise procurement, trading, and finance users.
- ICIS (Independent Commodity Intelligence Services): Long-standing commodity intelligence provider focused on chemicals, petrochemicals, and energy markets. Comparable to Expana as a price-reporting and market-analysis subscription service serving enterprise buyers and producers.
Emerging players
- Kpler: Data and analytics platform for commodities, shipping, and energy markets, known for trade-flow and freight tracking. Comparable to Expana in targeting commodity professionals with decision-grade data, but newer and more focused on flows than agrifood pricing.
- Mintel: Market research provider covering consumer goods, food, and ingredients with commodity cost tracking and procurement insights. Comparable to Expana in serving food manufacturers and procurement teams, though with a consumer-research primary lens.
Broad incumbents
- LSEG (Refinitiv): Exchange and data services group encompassing Refinitiv financial and commodity data, benchmark administration, and analytics. Overlaps with Expana on commodity pricing but operates across a much broader asset-class footprint.
- Bloomberg L.P. Global financial data, analytics, and news platform with substantial commodity pricing and trading data within a much broader portfolio. Comparable to Expana in serving commodity analysts and procurement, but not a focused agrifood PRA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
The Media Briefing social profiles
Digital presenceThe Media Briefing compliance and trust
Trust signalCompliance1 record
The Media Briefing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Media Briefing leadership team
Management profileNumber of profiles
Profiles2 records
The Media Briefing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Media Briefing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Media Briefing
What does The Media Briefing do?
The Media Briefing operates as an online platform serving the global media industry; the substantive source material documents a commodity intelligence platform providing independent pricing data and market intelligence across 900+ commodities and 36,000+ price series. Core offerings include the Expana Platform, the Data Direct API for enterprise integration, legacy platforms (Mintec, Urner Barry, Feedinfo, Stratégie Grains), Tropical Research Services, and supporting analytical modules including price forecasts, cost models, market analysis, weather and crop analytics, and AI-powered signal surfacing.
When was The Media Briefing founded?
The Media Briefing was founded in 2010. It employs 501 to 1,000 people.
Where is The Media Briefing based?
The Media Briefing is headquartered in London, United Kingdom, in the Europe region.
Who are The Media Briefing's main competitors?
Direct peers on record are Wood Mackenzie, CRU Group, Fastmarkets, Argus Media, S&P Global Commodity Insights (Platts) and ICIS (Independent Commodity Intelligence Services). Emerging players are Kpler and Mintel. Broad incumbents are LSEG (Refinitiv) and Bloomberg L.P..
Does The Media Briefing have an API?
Yes. Data Direct API delivers actionable commodity data and intelligence straight into users' systems. Developer documentation is at www.expanamarkets.com/product/data-direct.
What industry is The Media Briefing in?
The Media Briefing's product category is Commodity Intelligence. Its primary akta.pro industry code is EUAGAIAH, Carbon Market Data, Indices, Ratings & Price Reporting (MRPAs). Its NAICS code is 52316 and its SIC code is 6221.