What Medsana does

Medsana Bucharest Medical Center S.R.L. ("Medsana") is a private outpatient healthcare network operating four clinic and laboratory locations in Bucharest (Cotroceni, Primaverii, and a dedicated medical analysis laboratory) and Ploiesti, Romania. Founded in 1996 as the Romanian arm of Athens Medical Group (a Greek healthcare group founded in 1984 that operates 7 hospitals with 1,200 beds and 2,800+ subspecialty physicians in Greece), Medsana delivers multi-specialty consultations across 45 medical specialties staffed by a network of 150 collaborating doctors, alongside an in-house laboratory performing over 2,000 diagnostic tests including hematology, biochemistry, genetics, allergology, and non-invasive prenatal testing. The company has cumulatively served 2.5 million patients over its 30-year operating history and holds two registered trademarks, including "Respect pentru viata" (Respect for Life).

The core technology stack is conventional healthcare IT rather than AI-driven: Medsana operates the MedisEMR electronic medical record system and a patient-facing portal (results.medsana.ro), an online price calculator for laboratory analyses, and a "we'll call you" callback booking workflow. Recent product additions include the Health Passport digital record service (2026) and specialized testing modules such as York Test food intolerance panels and PrenatalSafe/Harmony NIPT, indicating a deliberate shift toward higher-margin diagnostic and digital-recall services.

Medsana's revenue model combines transactional per-visit fees for consultations and laboratory analyses with recurring subscription streams for both individuals and corporate clients. Pricing is published in Romanian Lei and spans from routine consultations (psychiatry 370 RON, psychology 350-360 RON) to high-end genetic services (whole genome sequencing up to 27,000 RON). The go-to-market is direct-to-consumer via the website, phone, and walk-in, with a parallel corporate sales channel for employee health packages. Patient acquisition is supported by content marketing on the website and health education articles. Medsana is a privately held S.R.L. with no disclosed funding rounds, no public listing, and no public-company financials available.

Name

Medsana

Legal name

Medsana Bucharest Medical Center S.R.L.

Website

https://medsana.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Medsana is a Romanian private outpatient medical network (founded 1996, part of Athens Medical Group) operating multi-specialty clinics and a laboratory across Bucharest and Ploiesti, serving 2.5 million cumulative patients across 45 specialties via consultations, diagnostics, subscriptions, and corporate health packages.

Ownership category

akta.pro rank

Product category

Outpatient Healthcare Services

NAICS

Offices of Physicians (62111), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Outpatient medical services
• Diagnostic laboratory testing
• Preventive health screening
• Corporate health subscriptions
• Multi-specialty consultations

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultations: Revenue from specialist consultations across 45 medical specialties including cardiology, obstetrics-gynecology, pediatrics, psychiatry, and psychology
2. Medical Laboratory Analyses: Revenue from 2000+ laboratory tests including blood work, genetic testing, allergy panels, prenatal screening, and toxicology
3. Prevention Packages: Prepackaged health screening bundles for preventive care
4. Corporate Health Packages: Subscription-based health packages for companies covering their employees
5. York Test - Food Intolerance Testing: Specialized food intolerance testing service with results analysis - priced at 750 RON per test

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Medsana operates private outpatient medical clinics in Bucharest and Ploiesti, Romania, providing multi-specialty medical consultations across 45 specialties, supported by an integrated medical analysis laboratory performing more than 2,000 tests. The company also offers preventive health packages, mental health services, specialized testing (prenatal, food intolerance, allergy), and subscription plans for both individuals and corporate clients.

Product overview

Medsana operates a network of private outpatient medical clinics in Romania (Bucharest and Ploiesti) offering comprehensive healthcare services. The core offering consists of multi-specialty medical clinics supported by an in-house laboratory performing over 2,000 tests. The service portfolio includes specialized testing modules such as York Test (food intolerance testing), allergen panels (IgE specific testing), and prenatal NIPT testing (PrenatalSafe, Harmony). Additional services encompass mental health (psychiatry and psychology), health prevention packages, and subscription plans for both corporate and individual clients. The company also provides a Health Passport for digital health records. With 150 collaborating doctors across 45 medical specialties and 2.5 million patients served over 30 years, Medsana functions as a full-service ambulatory healthcare provider operating under the Athens Medical Group parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Medsana Medical Clinics Private outpatient medical clinics providing consultations across 45 medical specialties, supported by 150 collaborating doctors, with locations in Bucharest and Ploiesti, Romania.
• Medical Laboratory Services Comprehensive medical analysis laboratory performing over 2,000 tests including hematology, biochemistry, immunology, genetics, allergology, and bacteriology for patients and referring physicians.
• York Test (Food & DrinkScan) Food intolerance testing program analyzing IgG antibody reactions to 208 foods and beverage ingredients, with results analysis and personalized guidance.
• Allergen Panels (IgE Specific Testing) Specific IgE antibody testing for food and respiratory allergens, including comprehensive panels for common allergens and CCD markers.
• Prenatal Testing (NIPT) Non-invasive prenatal testing including PrenatalSafe (chromosomal analysis), Harmony test, and RhSafe for fetal blood type determination.
• Health Passport Digital health record service providing patients with comprehensive access to medical history, appointments, analyses, and results in a single location.
• Corporate Health Subscriptions Corporate health subscription plans providing companies with negotiated-rate employee access to medical consultations, laboratory services, and preventive care.
• Individual Health Subscriptions Personal health subscription plans offering individual patients access to medical consultations, diagnostic services, and preventive care on a recurring basis.
• Psychiatry Services Psychiatric consultations and treatment for mental health conditions including depression, anxiety, bipolar disorder, and other psychiatric disorders, with both in-person and online options.
• Psychology Services Psychological counseling, psychotherapy, cognitive evaluation, and memory screening services provided by licensed psychologists.
• Prevention Packages Prepackaged preventive health screening bundles designed for early detection of health conditions and ongoing health maintenance.

Quantifiable outcome

• 30 years of continuous healthcare service delivery
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Athens Medical GroupcoreStrategic or Co-development Partner · 1 January 1984Athens Medical Group is the parent organization of Medsana, founded in 1984 in Greece. The group pioneered advanced medical equipment adoption in Greece and developed partnerships with internationally recognized scientists, offering medical services comparable to top international hospitals. In Greece, Athens Medical Group operates 7 ultramodern hospitals with 1,200 beds, collaborates with over 2,800 subspecialty physicians, and has over 3,000 permanent employees. Medsana represents the Romanian operations of this healthcare network.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Regina Maria: Major Romanian private healthcare network with multi-specialty clinics, lab services, and corporate health subscriptions. Closely comparable to Medsana in service mix, particularly corporate subscriptions and integrated lab offerings.
• Hiperdia: Romanian private diagnostics network offering imaging and laboratory services across multiple cities. Comparable to Medsana's diagnostic and lab business, focused on outpatient preventive and diagnostic testing.
• Sanador: Private hospital and outpatient clinic operator in Bucharest with multi-specialty consultations and diagnostics. Overlaps with Medsana's Bucharest-based outpatient offering and competes for the same urban patient base.
• Synevo Romania: One of the largest private medical laboratory networks in Romania, offering a broad test menu for B2B and B2C channels. Directly comparable to Medsana's 2,000+ test in-house laboratory, though Synevo is lab-pure and at much greater national scale.
• MedLife: Largest private healthcare network in Romania, operating multi-specialty clinics, hospitals, and labs nationwide. Directly comparable to Medsana's multi-specialty outpatient clinic + lab model, but at significantly greater national scale.
• Medicover Romania: Romanian arm of the Medicover group, operating private multi-specialty clinics and corporate health subscription services. Directly comparable to Medsana's clinic + corporate subscription model, with similar subscription-driven GTM.
• Gral Medical: Romanian private healthcare network providing multi-specialty outpatient consultations, lab diagnostics, and corporate health services. Closely comparable to Medsana's service portfolio and Romanian market focus.
• Affidea Romania: Romanian private diagnostics and outpatient services network, part of a broader European group. Comparable to Medsana's outpatient diagnostics offering, with a similar B2B/B2C patient mix.

Broad incumbents

• Athens Medical Group: Greek parent of Medsana, operating 7 hospitals, 1,200 beds, and 2,800+ subspecialty physicians in Greece. Not a direct market peer in Romania, but provides the corporate, clinical, and capital backbone for Medsana and defines its international standards.
• Medicover: Pan-European private healthcare and diagnostics group with a significant Romanian footprint. Comparable to Medsana at a corporate level in multi-specialty clinics, labs, and corporate subscriptions, though broader in geography and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/medsanaromania
• Facebookfacebook.com/MedsanaRomania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medsana