Hungry and Foolish

What Hungry and Foolish does

Hungry and Foolish is a Paris-based, full-service creative agency founded in 2006 that operates as a 100% independent entity within the HugeTogether diversified agency network. The firm employs 65 people at its headquarters on Boulevard Haussmann and offers an integrated portfolio spanning branding, advertising (TV, cinema, radio, online video), social media strategy, influencer marketing, and digital media buying. Its client base is concentrated in large French and European advertisers across insurance (AXA Prévention), consumer goods (BIC), technology (OPPO), retail (Biocoop, Camif), real estate (Orpi), banking (BNP Paribas), hospitality (Novotel, Ibis, Mercure), and nonprofit (Action Contre la Faim), delivering project-based creative campaigns with documented outcomes including a +19% sales lift for BIC's Flex5 launch across 15 European countries and #1 top-of-mind positioning for Orpi.

Revenue is generated entirely through professional services fees on a project basis, priced via quote rather than published rate cards. The go-to-market is direct enterprise sales to advertisers (annonceurs), with a dedicated new business channel ([email protected]), supplemented by case-study-led content marketing across YouTube, LinkedIn, and Instagram. The agency's reported annual turnover is €14M, and it emphasizes a stable, loyal team with 3.5 years average seniority, year-end profit sharing, and 100% client satisfaction. There are no disclosed funding rounds, no M&A activity, and no proprietary technology platform; the company's asset base is its creative talent, its 19-year track record, and its access to complementary capabilities through the HugeTogether network (Genius for marketing expert placement, Foolish for social media and influence, Methodeweb for digital performance).

Name

Hungry and Foolish

Legal name

Hungry and Foolish

Website

https://hungryandfoolish.paris

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hungry and Foolish is a Paris-based, independent full-service creative agency founded in 2006, serving large European advertisers with branding, advertising, social media, influencer marketing, and digital media buying on a project basis. It is part of the HugeTogether network and reports €14M annual turnover.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Creative agency services
• Branding and advertising
• Social media marketing
• Influencer marketing
• Digital media buying

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue from branding, advertising, social media, influencer marketing, and digital media buying for corporate clients. Project-based work with major brands across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hungry and Foolish is a Paris-based full-service creative agency that delivers branding, advertising, social media, influencer marketing, and digital media buying services to major brands. The agency creates "Foolish ideas for Hungry brands," helping social brands become global and bringing iconic brands back into consumer conversations through integrated creative campaigns.

Product overview

Hungry and Foolish is a full-service creative agency offering a unified portfolio of services including Branding, Advertising, Social Media, Influencer Marketing, and Digital Media Buying. The agency specializes in creating 'Foolish ideas for Hungry brands' and helps social brands become global while revitalizing iconic brands. All services are delivered as integrated creative offerings rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development and positioning services to help social brands become global and bring iconic brands back into conversations. Targeted at major brand advertisers (annonceurs).
• Advertising Traditional and digital advertising campaign creation including TV, cinema, radio, and online video spots for major brand advertisers.
• Social Media Services Social media strategy, content creation, and community management across platforms for major brand advertisers.
• Influencer Marketing Influencer partnership campaigns and user-generated content programs connecting brands with creators such as Norman Thavaud (6M+ subscribers), Lena Situation, Johan Papz, and 47Ter rap group.
• Digital Media Buying Paid media planning and purchasing across digital channels including social platforms, video, and display advertising.

Quantifiable outcome

• +19% sales increase in value for BIC campaign
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• HugeTogethercoreStrategic or Co-development PartnerParent network of agencies that Hungry and Foolish belongs to, providing shared resources and integrated marketing solutions across multiple specialties.
• FoolishminorStrategic or Co-development PartnerSocial media and influence agency within the HugeTogether network, complementing Hungry and Foolish's broader creative services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TBWA\Paris: French arm of TBWA Worldwide, a Paris-based full-service creative agency of comparable size and target market, competing head-to-head with Hungry and Foolish for French and pan-European brand campaigns.
• Marcel (Publicis): Paris-based creative agency within the Publicis network, working on integrated campaigns spanning advertising, social media, and influencer marketing - functionally a sibling peer targeting the same advertisers with similar integrated offerings.
• Rosapark: Independent Paris-based creative agency of comparable headcount and creative positioning, serving similar major-brand clients in France; one of the closest independent-to-independent comparables in the French market.
• BETC Paris: Paris-headquartered creative agency with comparable full-service offering (branding, advertising, social/influencer) and a similar boutique-to-mid-sized client roster; the most directly comparable French creative independent-like shop, differing chiefly in its Havas ownership.

Broad incumbents

• Ogilvy Paris: Paris office of the WPP-owned Ogilvy network, offering advertising, branding, social, and influencer capabilities similar to Hungry and Foolish but with the scale advantages of a holding-company relationship.
• Havas Paris: Paris-headquartered global advertising holding company offering creative, media, and influence services; competes with Hungry and Foolish for the same pool of French and European advertisers but at much greater scale and with a broader portfolio.
• Publicis Groupe: Paris-headquartered global communications group whose creative, media, and digital agencies (e.g., Marcel, Leo Burnett) directly compete with Hungry and Foolish for major advertiser mandates, but operate at vastly greater scale and integrated scope.
• Dentsu Creative France: Creative arm of the Japanese-headquartered Dentsu network operating in France, offering end-to-end advertising, branding, and influence services; an established competitor in pitches for the same enterprise brand budgets.
• WPP (group level): Global advertising holding company with multiple Paris-based creative agencies (Ogilvy, VMLY&R, Wunderman Thompson) competing with Hungry and Foolish on enterprise pitches, differentiated by scale but unified across integration of brand, content, and commerce.

Emerging players

• Foolish (HugeTogether): Paris-based social media and influencer agency within the same HugeTogether network; a sister-company peer with overlapping clients (e.g., Novotel, Ibis) but narrower scope, useful as a benchmark on the influence/creator side of Hungry and Foolish's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HungryandFoolishParis
• LinkedInlinkedin.com/company/hungry-and-foolish
• Instagraminstagram.com/hyfh.paris
• Xx.com/HungryParis
• Facebookfacebook.com/Hungry.Paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry and Foolish