Jocelyn Designs

What Jocelyn Designs does

Jocelyn Designs, LLC is a single-member design studio founded in 2010 by Jocelyn Johnson and based in the Atlanta Metropolitan Area. The studio provides project-based visual design services across three categories: Small Business Services (logo design, brand design, web design, one-pagers, social media graphics), Corporate Services (presentation design, one sheets, annual reports), and additional offerings (book design, invitations and flyers). Delivery is executed using industry-standard tools — Google Slides, PowerPoint, HTML, PHP, and CSS — with optional e-commerce platform integration; no proprietary technology is held (technology data). All services are priced on a one-time, pay-as-you-go basis with defined deliverables, revision phases, and timelines ranging from 1-3 days (invitations, one-pagers) to 8-12 weeks (web design).

The client base spans both enterprise and SMB segments. Named enterprise and institutional customers include Chick-fil-A (Delta Learning Summit marketing deck, IT vending machine wrap), Walmart (Black History Month poster), Eveready Batteries (rebrand and packaging), UNCF (print and digital ads), and the Atlanta Symphony Orchestra (rack card design). SMB engagements include Raw Juice, Goodman Consulting, Rochelle Porter Design, and the Live Believe Dream Book Series. The company is bootstrapped with no disclosed external funding and operates limited hours (Monday-Friday, 10am-4pm EST), reflecting sole-operator capacity.

Go-to-market is direct and sales-led: prospective clients initiate contact via the website, and customer acquisition is supplemented by an active Instagram portfolio and client referrals. The studio has been continuously operating since founding, and founder Jocelyn Johnson was recognized as a 2022 Rosie Award Winner in the workplace/culture category.

Name

Jocelyn Designs

Legal name

Jocelyn Designs, LLC

Website

https://jocelyndesigns.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jocelyn Designs is an Atlanta-based, sole-operator design studio founded in 2010 by Jocelyn Johnson, offering project-based logo, brand, web, presentation, and book design services to SMB and enterprise clients via direct engagement.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Graphic design services
• Logo design services
• Brand identity design
• Corporate design services
• Web design services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services - Professional Services: Project-based design services including logo design, brand design, web design, presentation design, book design, and social media graphics. Revenue generated through one-time project fees with defined deliverables and timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jocelyn Designs, LLC is a single-member design studio providing custom visual strategies and design solutions including logo design, brand design, web design, presentation design, book design, social media graphics, invitations/flyers, annual reports, and one-pagers/one-sheets. The firm serves both corporate clients (e.g., Chick-fil-A, Walmart, Eveready Batteries, UNCF, Atlanta Symphony Orchestra) and small businesses with custom design projects across print and digital mediums.

Product overview

Jocelyn Designs is a visual strategies and solutions company offering design services organized into three main categories: Small Business Services (Logo Design, Brand Design, Web Design, One Pagers, Social Media Graphics), Corporate Services (Presentation Design, One Sheets, Annual Reports), and Additional Services (Book Design, Invitations and Flyers). The company provides custom design solutions for both print and digital media, serving clients across various industries including corporate entities, non-profits, and small businesses. The portfolio includes e-commerce web design, brand identity development, packaging design, presentation design, print collateral, and web design projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Design Custom logo design services for businesses and brands needing visual identity marks. Includes creation of logos such as the Goodman Consulting logo project.
• Brand Design Comprehensive brand identity design including visual systems, color palettes, typography and brand guidelines for corporate and small business clients.
• Web Design Custom website design and development services covering HTML, PHP, CSS, and e-commerce platform builds for clients such as Goodman Consulting and Eracism Atlanta.
• Presentation Design Custom presentation design in Google Slides and PowerPoint for corporate decks, pitches, and internal communications.
• Book Design Custom interior and cover design services for books and other long-form publications.
• Social Media Graphics Custom social media graphics and content visuals designed for client social channels and digital campaigns.
• Invitations and Flyers Design services for event invitations, flyers, and promotional print collateral.
• Annual Reports Design and layout services for corporate annual reports and similar long-form corporate publications.
• One-Pagers and One-Sheets Single-page marketing collateral design for product overviews, sales sheets, and executive summaries.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Envision Creative: Envision Creative is a small full-service creative agency offering branding, marketing, web, and print design. It is an adjacent comparable in the Atlanta-area SMB/mid-market design space, indicating the local competitive set Jocelyn Designs operates within.

Direct peers

• Frank & Victor: Frank & Victor is a small brand and web design studio serving both emerging and established clients. It is comparable to Jocelyn Designs as a small, founder-led design practice offering brand identity, web design, and visual strategy.
• Tandem Repeat: Tandem Repeat is a small, founder-led design studio offering brand identity, web design, and ongoing design support. Directly comparable to Jocelyn Designs in size, service breadth, and SMB/corporate segment.
• Mucca: Mucca is a boutique branding and design studio delivering logo, brand identity, packaging, and web design for a mix of corporate and SMB clients. It is a direct peer to Jocelyn Designs in scope, pricing tier, and multi-discipline service model.
• Core Design Studio: Core Design Studio is a small design agency providing branding, web design, and print design for small business and corporate clients. Comparable to Jocelyn Designs in horizontal-service offerings and project-based pricing.
• Hartshorn Design: Hartshorn Design is a boutique studio focused on branding, logo, and web design for small business and corporate clients. Comparable to Jocelyn Designs in target market, project-based delivery, and founder-led operating model.

Broad incumbents

• Turner Duckworth: Turner Duckworth is a global brand design and packaging agency with offices in multiple regions. It overlaps with Jocelyn Designs in delivering rebrand and packaging work for consumer brands (e.g., Eveready-style clients) but operates at a much larger enterprise scale.
• 99designs: 99designs is a global design marketplace connecting SMB clients with freelance designers for logo, web, and brand projects. It is a broader competitor to Jocelyn Designs in the SMB logo/brand design category, competing on price and speed rather than senior creative direction.
• Pentagram: Pentagram is a globally recognized, partner-led design firm offering brand identity, environmental design, and digital design for enterprise clients. Comparable to Jocelyn Designs in service categories (branding, environmental, digital) but operates at a much larger scale and price point.
• Designhill: Designhill is a crowdsourced design marketplace offering logo, web, and brand design services to SMBs. Comparable to Jocelyn Designs in targeting the small business design segment but competing on a marketplace model rather than a single senior designer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jocelynd
• LinkedInlinkedin.com/company/jocelyn-designs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jocelyn Designs