Deb

What Deb does

Deb (operating as SC Johnson Professional) is a privately held B2B provider of professional cleaning, skin care, and hygiene solutions headquartered in Waterford, Canada, with global operations spanning more than 20 countries across North America, South America, Europe, Asia, and Australia Pacific. The company serves industrial, institutional, and healthcare end-users across eight explicit vertical segments — Building Service Contractors, Retail, Education, Healthcare, Hospitality, Food Service & Manufacturing, and Industrial — and is wholly owned by SC Johnson, a family-owned conglomerate founded in 1886.

The product portfolio centers on chemical formulations paired with proprietary mechanical dispensing technology. Core offerings span skin care (antimicrobial soaps, surgical scrubs, heavy-duty hand cleaners such as Solopol GFX), hard surface care (no-rinse disinfectants such as the 2025-launched fantastik No-Rinse Disinfectant), floor care, fabric and air care, pest control, and storage solutions. Dispensing hardware is a key differentiator: TruShot 2.0 claims 89% less plastic usage versus equivalent ready-to-use quart bottles, TruFill delivers controlled dilution, and Proline WAVE (2023) is built with 70% Recovered Coastal Plastic. The company markets 18+ brands including Glade, OFF!, Pledge, Raid, Windex, Ziploc, method, fantastik, Scrubbing Bubbles, and the professional-specific Solopol GFX, TruFill, and TruShot lines.

Deb generates revenue through B2B product sales via a hybrid go-to-market combining distributor networks with direct enterprise field sales to large facilities such as hospitals, industrial plants, hotels, schools, and food service operators. Pricing is quote-based through distributor and direct sales channels rather than publicly listed. The company is supported by SC Johnson's capital and R&D scale, and pursues industry visibility through trade shows including ISSA Show North America and the National Restaurant Association Show, plus content marketing and social channels.

Name

Deb

Legal name

SC Johnson Professional USA, Inc.

Website

https://www2.debgroup.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Deb (operating as SC Johnson Professional) is a privately held B2B provider of professional cleaning, skin care, and hygiene solutions, serving industrial, healthcare, hospitality, educational, retail, and food service customers across more than 20 countries through distributor networks and direct enterprise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterford

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Products: SC Johnson Professional generates revenue through the sale of professional-grade cleaning and care products including skin care, surface care, floor care, air care, pest control, and storage solutions to industrial, institutional, and healthcare users. Products are sold through distributors and direct to end-user facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Deb manufactures and sells professional-grade skin care, hand hygiene, surface care, floor care, air care, pest control, and storage solutions for industrial, institutional, and healthcare users. The portfolio is delivered through proprietary dispensing systems (TruShot 2.0, TruFill, Proline WAVE) and includes brands such as Solopol GFX, Scrubbing Bubbles, fantastik, Glade, Windex, method, and Mrs. Meyer's Clean Day. Products are sold through distributor networks and direct enterprise sales to B2B customers worldwide.

Product overview

SC Johnson Professional is a multi-brand cleaning and hygiene solutions company offering a diversified portfolio of professional products organized by both category and brand. The company operates as a platform-plus-categories model with primary product categories including Skin Care, Hard Surface Care, Floor Care, Air Care, Pest Control, Storage Solutions, Dispensers & Accessories, and Healthcare-Specialized products. The portfolio is supported by multiple consumer and professional brands including Glade®, OFF!®, Pledge®, Raid®, Scrubbing Bubbles®, Windex®, Ziploc®, Drano®, fantastik®, method®, Mrs. Meyer's Clean Day®, and professional-specific brands like Solopol® GFX™, TruFill®, and TruShot® dispensers. The company serves diverse sectors including Building Service Contractors, Healthcare, Hospitality, Industrial, Education, Retail, and Food Service/Manufacturing through a combination of surface, floor, skin care, and dispensing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Drano®: Drain cleaner brand
• Glade®
• OFF!®
• Pledge®
• Raid®
• Windex®
• Ziploc®
• fantastik®
• method®
• Mrs. Meyer's Clean Day®
• Scrubbing Bubbles®
• Shout®
• Refresh™
• Solopol® GFX™
• TruFill®
• TruShot®
• EZ Care

Products and services

• Skin Care Products Professional skin care product line including antimicrobial soaps, hand sanitizers, heavy-duty hand cleaners, and surgical scrubs designed for industrial, institutional, and healthcare users. Includes Solopol GFX heavy-duty hand cleaner for industrial settings.
• Hard Surface Care Products Hard surface disinfectants and cleaners for professional settings across multiple industries, including the fantastik No-Rinse Disinfectant and Food Surface Sanitizer (one-step, kills 99.9% of bacteria in four minutes on hard, nonporous surfaces).
• Floor Care Products Floor cleaning and maintenance products including a three-product floor care system developed for educational and commercial facilities with heavy foot traffic.
• Pest Control Products Commercial and industrial pest management solutions including the Raid brand offering for home and commercial use.
• Dispensers & Accessories Professional dispensing systems including the Proline WAVE 1-Liter Manual Dispenser (made with 70% Recovered Coastal Plastic), TruFill concentrate dispensing system, and TruShot 2.0 mobile dispensing system.
• Storage Solutions Storage products and solutions for commercial kitchen and facility storage operations, including the Ziploc brand food storage bags and containers.
• Healthcare-Specialized Products Technology-driven, solutions-focused cleaning products trusted by hospitals and healthcare facilities, including antimicrobial soaps, surgical scrubs, disinfectants, and surface cleaners designed for healthcare environments.
• Scrubbing Bubbles Disinfectant Restroom Cleaner Reintroduced restroom cleaner that removes 100% of soap scum for a powerful clean. Part of the Scrubbing Bubbles brand portfolio for professional bathroom cleaning.
• Air Care Products Air care products for freshening and fragrance in indoor commercial spaces, including the Glade brand air freshener range.

Quantifiable outcome

• 89% Less Plastic - TruShot 2.0 cartridges result in at least 89% reduction in plastic versus using equivalent ready-to-use quart bottles
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Diversey Holdings: Institutional cleaning, sanitizing, and hygiene solutions provider serving hospitality, food service, healthcare, and building services — head-to-head competitor in the same B2B verticals and product categories.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions for foodservice, healthcare, and industrial customers — overlapping directly with Deb/SC Johnson Professional in hard-surface disinfectants, hand care, and floor care.
• Kimberly-Clark Professional: Professional hygiene arm of Kimberly-Clark offering hand soaps, sanitizers, dispensers, and wiping solutions for commercial and healthcare facilities — directly competing with Deb in skin care and dispensing systems.
• Zep Inc. Specialized manufacturer and marketer of cleaning and maintenance products for commercial, industrial, and institutional markets, offering overlap with Deb's hard surface care, floor care, and skin care portfolios distributed through similar janitorial/sanitary channels.
• GOJO Industries: Manufacturer of Purell hand sanitizer and a broad professional hand hygiene portfolio, directly competing with Deb/SC Johnson Professional in skin care, sanitizers, and dispensers across healthcare and industrial end markets.
• Clorox Professional Products: Professional division of Clorox offering disinfectants, sanitizers, and cleaning products for healthcare, food service, and education — overlapping directly in the fantastik/Scrubbing Bubbles disinfectant category.
• Reckitt Benckiser (Lysol Professional): Owner of Lysol and Dettol, with a growing professional/professional cleaning division targeting healthcare and institutional end users — directly comparable in disinfectants, sanitizers, and surface care categories.

Broad incumbents

• Church & Dwight: Owner of OxiClean, Arm & Hammer, and Batiste, with selective presence in professional cleaning adjacencies (laundry, deodorizing) serving institutional buyers — comparable scope and channel breadth, though less focused on professional hygiene.
• Henkel AG (Laundry & Home Care): Global consumer and industrial products company with professional cleaning brands (Persil, Vernel, Bref Professional) serving institutional and industrial customers in overlapping end markets.
• 3M (Commercial Solutions): Large diversified manufacturer with overlapping offering in facility care chemicals, dispensers, and floor maintenance products, though part of a much broader industrial/consumer portfolio rather than a hygiene pure-play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SCJP_USA
• YouTubeyoutube.com/user/debusamarketing
• Facebookfacebook.com/SCJohnsonProfessionalUSA
• LinkedInlinkedin.com/company/scjohnsonprofessional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deb