What Smart Price does

SmartPrice (Смарт Прайсинг) is a Moscow-based B2B solutions provider founded in 2015 that sells integrated retail automation technology to federal and regional retail chains across Russia and the CIS. The company's core offering is Electronic Shelf Labels (ESL) built on ZKONG hardware using E-Ink second-generation displays, deployed at scale (e.g., 200+ Perekrestok stores, 100+ Pyaterochka stores, 300+ Tele2 sales points) and integrated with ERP systems such as 1C and SAP. The portfolio extends into self-checkout (KSO) systems with anti-fraud neural networks (via IXR), autonomous cleaning robots (Allybot-C2 Pro, Viggo SC50P, Viggo SC80P), and intralogistics consulting and automation (mobile scanners, Pick-to-Light, AGV/AMR/FMR robotics) delivered through a partnership with LNConsult.

The business model is enterprise hardware-plus-services: quote-based equipment sales (with optional leasing starting from 75,000 RUB/month for robots), integration with customer ERP systems, and after-sales service through a network of regional service centers and on-site engineers across Russia. Revenue streams span hardware sales, software/integration services, warehouse consulting, and managed service/maintenance contracts. Customers span grocery (X5 Group), DIY (Lemana PRO), sporting goods (Sportmaster), telecommunications retail (Tele2), home improvement (Oboikin), and warehouse logistics (VkusVill, TD Grass), plus a recent entry into Kazakhstan with Magnum.

SmartPrice is a private Russian LLC (ООО «Смарт Прайсинг») with 11-50 employees, founder/management-owned, no disclosed external funding, and headquartered in Moscow. The company monetizes its privileged channel partnerships (notably with ZKONG, a strategic partner of e-Ink, and with Revionics for cloud pricing) and its full-service implementation capability into multi-year enterprise deployments.

Name

Smart Price

Legal name

Общество с ограниченной ответственностью «Смарт Прайсинг»

Website

https://smartpricing.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartPrice is a Moscow-based B2B provider founded in 2015 that delivers electronic shelf labels, self-checkout systems, autonomous cleaning robots, and warehouse automation to enterprise retail chains across Russia and the CIS.

Ownership category

akta.pro rank

Product category

Retail Automation Equipment

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Custom Computer Programming Services (541511)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)

akta.pro secondary industries

Smart Home Installation, Setup & Protection Plans Retail (CRAIAMAO), Smart Security & Surveillance (Cameras, Alarms, Sensors) Retail (CRACAGAC)

Keywords

• Electronic shelf labels
• Self-checkout systems
• Autonomous cleaning robots
• Warehouse logistics automation
• Retail technology solutions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of electronic shelf labels, self-checkout systems, autonomous cleaning robots, and warehouse logistics equipment. Equipment is sold with optional leasing options starting from 75,000 RUB/month.
2. Software and Integration Services: Software integration with accounting systems (1C, SAP), installation, configuration, and training services. Includes remote monitoring and business analytics solutions.
3. Consulting Services: Intralogistics consulting covering distribution center planning, visualization, tender support, and implementation. Includes strategic partnership with LNConsult for warehouse automation projects.
4. After-Sales Service and Maintenance: Technical support, hotlines, on-site engineer visits across Russia, stationary service centers, diagnostics, repairs, and regular maintenance using original spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smart Price (SmartPricing) is a B2B provider of turnkey retail automation solutions, operating as an official Russian partner of leading global technology suppliers. The company sells and integrates Electronic Shelf Labels (ZKONG ESL with E-Ink technology), Self-Checkout Systems (KSO) with AI-based anti-fraud, autonomous cleaning robots (Allybot and Viggo series), and intralogistics/warehouse automation solutions developed in partnership with LNConsult. Offerings include equipment supply, installation, integration with ERP systems (1C, SAP), training, and nationwide after-sales service for enterprise retail chains in Russia and CIS markets.

Product overview

Smart Price offers a modular retail technology portfolio comprising Electronic Shelf Labels (ESL) under the Zkong brand (Shield, Blade, Valley, Essence series), Self-Checkout Systems (KSO) with anti-fraud and remote management modules, and Autonomous Cleaning Robots (Allybot-C2 Pro, Viggo SC50P, Viggo SC80P). The portfolio also includes intralogistics consulting and automation solutions developed in partnership with LNConsult, covering mobile scanners, Pick-to-Light/Put-to-Light systems, 3D package measurement, warehouse robotics (AGV/AMR/FMR), smart wearables, and Pick-by-Voice technology. These solutions operate on a unified software platform enabling integration with 1C, SAP, and other ERP systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Shelf Labels (ESL) - ZKONG Digital price tags using E-Ink second-generation displays that automatically update pricing across retail stores via BLE wireless communication and NFC support. Includes sub-series: ZKONG Shield (IP67 rugged, multi-color), ZKONG Blade (NFC/QR, cloud-integrated, adopted by Tele2), ZKONG Valley (compact for SMB), and ZKONG Essence (premium with advanced analytics). Used by federal retail chains (Perekrestok, Pyaterochka, Sportmaster, Lemana PRO, Tele2) to eliminate manual price-tag replacement.
• Self-Checkout Systems (KSO) Self-service checkout terminals and software platforms deployed in retail stores via IXR partnership. Includes anti-fraud neural networks detecting physical events and product classes, biometric payment support, remote management, and business analytics. Designed to reduce checkout queues, increase traffic and revenue per checkout zone, and reduce labor requirements.
• Allybot-C2 Pro Cleaning Robot Compact autonomous floor cleaning robot combining washing, vacuuming, and wet mopping for small to medium spaces. Performance 300-800 m²/h with 8L clean and 8L dirty water tanks, 3-hour continuous operation. Uses 3D LIDAR, RGBD cameras, ultrasonic sensors, and anti-collision sensors for navigation. Starting from 1,200,000 RUB.
• Viggo SC50P Cleaning Robot Mid-range autonomous floor scrubber for larger facilities with max 1,800 m²/h performance, 42L clean and 30L dirty water tanks, 4-hour operation, 50-minute quick charge. Starting from 2,300,000 RUB. Includes deep learning-based motion control for flexible operation.
• Viggo SC80P Cleaning Robot Flagship cleaning and floor washing robot for largest facilities with max 4,000 m²/h performance, 140L clean and 170L dirty water tanks, enhanced brush pressure for stubborn dirt. Price on request. Designed for industrial-scale deployments.
• Intralogistics Consulting and Automation Consulting service covering all stages of distribution center and warehouse planning and visualization, from tender to implementation. Delivered in partnership with LNConsult (20+ years logistics consulting expertise). Joint projects delivered for Perekrestok, VkusVill, Vprok, TD Grass, and other major Russian retail and logistics companies. Includes warehouse robotics (AGV/AMR/FMR) integration.

Quantifiable outcome

• 30% employee working time saved through ESL automation
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• LNConsultcoreStrategic or Co-development Partner · 1 January 2019LNConsult is a recognized leader in intralogistics consulting with over 20 years of experience. Since 2019, SmartPrice has actively developed strategic partnership with LNConsult for warehouse logistics optimization projects. The partnership covers consulting for distribution center and warehouse planning from tender to implementation. LNConsult provides expert advice on all logistics aspects including process analysis, bottleneck identification, and efficiency strategies. Joint projects have been delivered for Perekrestok, VkusVill, Vprok, TD Grass, and other major retail and logistics companies.
• ZKONGcoreTechnology or IntegrationZKONG is a recognized innovator and developer of ESL (Electronic Shelf Label) solutions. SmartPrice serves as an official partner for ZKONG products in Russia. ZKONG is a strategic partner of e-Ink, the patent holder for electronic paper technology used in ESL displays. ZKONG's cloud solutions are implemented on Russian infrastructure using IoT technologies, enabling retail networks to control and manage sales and product promotion with unprecedented speed, flexibility, and consistency.
• RevionicscoreStrategic or Co-development PartnerRevionics specializes in cloud-based pricing management solutions. SmartPrice is a partner of Revionics, providing their clients with analytically-driven pricing models based on deep data analysis and demand forecasting. This partnership enables SmartPrice customers to effectively manage pricing in response to market changes and consumer preferences.
• IXR (Self-Checkout Solutions)coreTechnology or IntegrationSmartPrice implements self-checkout (KSO) and efficiency improvement solutions from IXR for retail. IXR provides self-checkout terminals and software platforms with anti-fraud neural networks, remote control capabilities, and business analytics. SmartPrice acts as official partner for IXR solutions in Russia, providing sales, implementation, and post-sale support.
• e-Ink HoldingsstrategicTechnology or Integratione-Ink Holdings is the developer and patent holder of ePaper (electronic paper) technology used in ESL displays. ZKONG is a strategic partner of e-Ink, and SmartPrice distributes ZKONG ESL products that utilize e-Ink second-generation technology. This partnership ensures access to cutting-edge display technology for Russian retail customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights15 records

Direct peers

• VusionGroup (SES-imagotag): Global #1 electronic shelf label provider serving large grocery and retail chains worldwide. Direct competitor to SmartPrice's core ESL line, with substantially larger R&D, broader geographic footprint, and direct enterprise relationships that SmartPrice must compete against in multinational retail accounts.
• Pricer AB: Swedish ESL pioneer and one of the top global electronic shelf label vendors, competing with ZKONG-based offerings that SmartPrice distributes. Operates with a similar B2B retail-channel model and competes for the same large-grocer and DIY retail accounts across Europe and globally.
• Avidbots: Canadian maker of autonomous commercial floor-scrubbing robots (Neo). Direct competitor to the Allybot and Viggo cleaning robots SmartPrice distributes, targeting the same shopping-mall, retail, and commercial-facility segments.
• SoluM: Korean ESL provider (originally backed by Samsung SDI) with global retail deployments. Competes in the same ESL category with similar IoT/cloud-managed product positioning that SmartPrice resells from ZKONG.
• Hanshow Technology: Leading Chinese ESL provider competing head-to-head with ZKONG in the same product category. Direct competitor in ESL hardware sourcing, and a potential alternative partner that could displace SmartPrice's existing ZKONG-led distribution model in Russia/CIS.
• Displaydata: UK-based ESL specialist offering full-color graphical electronic shelf labels with cloud management. Competes in the higher-end segment of the ESL market that SmartPrice addresses via ZKONG Essence and Blade series.

Broad incumbents

• Toshiba Global Commerce Solutions: Major global provider of retail POS, self-checkout, and store-automation solutions. Competes with SmartPrice in the self-checkout segment and broader in-store automation, particularly for large grocery and convenience-store chains.
• NCR Voyix: Global retail technology incumbent offering self-checkout, POS, and store-software solutions. Broadly overlaps with SmartPrice's SCO offering from IXR and competes for the same enterprise retail customers, but operates at much larger scale across multiple retail-tech categories.
• Kärcher: German global leader in cleaning equipment that has expanded into autonomous robotic scrubbers. Competes with the Allybot/Viggo line SmartPrice resells, but with a much broader equipment portfolio and global service footprint.

Regional players

• ATOL: Leading Russian provider of fiscal/retail IT equipment, POS systems, and automation software. A regional peer targeting the same Russian retail chains SmartPrice serves, with overlapping service-center infrastructure and competing in adjacent retail-automation categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SmartPrice_Rus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Price