EMAS NHS Trust

What EMAS NHS Trust does

East Midlands Ambulance Service (EMAS) NHS Trust is a statutory public-sector emergency medical services provider operating as part of the UK National Health Service. Established under the NHS and Community Care Act 1990, the trust serves a population of 4.9 million people across the East Midlands region of England through integrated 999 emergency response, clinical telephone assessment, and Non-Emergency Patient Transport Services (NEPTS) in Derbyshire, Lincolnshire, and Northamptonshire. The organization responded to approximately 1,236,987 emergency and urgent calls during 2023/2024, equivalent to one new 999 call every 25 seconds.

The trust operates a portfolio of services including the 999 Emergency Service, NEPTS pre-booked patient transport, Community Response Team with 671 Community First Responders, Event Medical Cover, and Research and Innovation programs including the NIHR-funded PANDA Feasibility Trial. Core technology comprises emergency dispatch and clinical assessment systems that support 999 call handling, ambulance resource allocation, and mobile clinical response coordination. The trust additionally runs the HeartShield Programme, having trained over 8,000 members of the public in CPR and defibrillator use in 2023-24, and coordinates a public-access defibrillator network across 7,000+ locations.

EMAS is funded entirely through NHS commissioning arrangements with NHS England and integrated care boards, providing services free at point of use as part of the publicly funded NHS. Revenue is derived from government block contracts and commissioning allocations rather than direct billing. The trust employs over 5,000 staff across frontline, clinical, and administrative roles and is regulated by the Care Quality Commission, having received an overall 'Good' rating with 'Outstanding' for caring in its 2019 inspection. Fleet modernization is underway with 86 electric vehicles deployed and 20 additional units in conversion.

Name

EMAS NHS Trust

Legal name

East Midlands Ambulance Service NHS Trust

Website

https://emas.nhs.uk

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

East Midlands Ambulance Service NHS Trust is a publicly funded UK NHS ambulance trust providing 999 emergency response, non-emergency patient transport, and community health programs to 4.9 million people across the East Midlands, employing over 5,000 staff and operating an 86-vehicle electric fleet.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (621910), Ambulance Services (62191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

akta.pro secondary industry

Emergency Dispatch Center Services (PSAP/911 Support, Private Dispatch) (BPAKAFAJ)

Keywords

• Emergency medical services
• Ambulance services
• Patient transport
• Emergency response
• Community first response

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. NHS Commissioning: EMAS operates as an NHS Trust funded through government health service commissioning arrangements. Revenue is derived from NHS England and integrated care board contracts for providing emergency and urgent care services to a defined population.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

East Midlands Ambulance Service NHS Trust is a public-sector ambulance provider delivering 999 emergency response, clinical telephone assessment, and ambulance dispatch across the East Midlands. It also provides Non-Emergency Patient Transport for eligible patients, a Community Response programme with trained volunteers and 7,000+ registered defibrillators, and event medical cover. The trust is publicly funded through NHS commissioning and operates free at the point of use.

Product overview

East Midlands Ambulance Service NHS Trust operates as a public healthcare provider offering emergency and non-emergency medical services. The core offerings include the 999 Emergency Service handling life-threatening incidents, the Non-Emergency Patient Transport Service (NEPTS) for eligible patients, and the Community Response Team utilizing trained volunteers for cardiac arrest response and CPR training. Additional services include event medical cover and clinical research initiatives. These services collectively serve a population of 4.9 million people across the East Midlands region.

Differentiator

Problem solved

Functional benefit

Products and services

• 999 Emergency Service Emergency 999 care and telephone clinical assessment services responding to medical emergencies. Calls are answered by Emergency Medical Advisors who triage and dispatch appropriate resources such as ambulances, rapid response vehicles, and air ambulance coordination.
• Non-Emergency Patient Transport Service (NEPTS) Transport service for eligible patients requiring non-emergency travel to scheduled medical appointments across Derbyshire, Lincolnshire, and Northamptonshire. Access is provided through NHS-commissioned eligibility and a dedicated booking line.
• Community Response Team Volunteer-based service responding to cardiac arrests and providing CPR training in local communities, with public access defibrillators registered at over 7,000 locations. Community First Responders are dispatched alongside ambulance crews to deliver immediate care before ambulance arrival.
• Event Medical Cover Paramedic cover for events, including guidance for event organisers and dedicated event contacts across Nottinghamshire, Derbyshire, Lincolnshire, Leicester, and Northamptonshire. Designed for event planners requiring statutory medical cover at large-scale public gatherings.
• Research and Innovation Clinical research programmes focused on pre-hospital care, including the PANDA Feasibility Trial testing child-friendly distraction kits for pain management in paediatric patients attended by ambulance services. Funded in part through the National Institute for Health and Care Research (NIHR).

Quantifiable outcome

• 671 Community First Responders attended 32,545 incidents in 2023/24
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Association of Ambulance Chief Executives (AACE)coreStrategic or Co-development PartnerEMAS participates in AACE initiatives including the collective commitment to reducing health inequalities. AACE research identifies opportunities for ambulance services to improve population health outcomes and survival rates.
• LIVES (Lincolnshire Integrated Voluntary Emergency Service)coreStrategic or Co-development PartnerLocal charity providing community first responders who work alongside EMAS crews. Community First Responders are dispatched to cardiac arrests and other emergencies to provide immediate care before ambulance arrival.
• Nottinghamshire Healthcare NHS Foundation TrustcoreStrategic or Co-development PartnerEMAS procures transactional support services including procurement through the Nottinghamshire Healthcare NHS Foundation Trust Procurement Team, and uses shared services infrastructure.
• National Institute for Health and Care Research (NIHR)minorStrategic or Co-development PartnerNIHR provides funding for the PANDA Feasibility Trial testing child-friendly distraction kits for pain management in pediatric patients attended by ambulance services.
• British Heart FoundationminorStrategic or Co-development PartnerEMAS references British Heart Foundation research on CPR and works with the foundation on cardiac arrest survival initiatives. The BHF provides resources on CPR training and defibrillator use.
• NHS EnglandcoreStrategic or Co-development PartnerEMAS follows NHS Constitution principles and NHS England guidance. The trust works with NHS England on clinical standards, digital strategy alignment, and national health programmes including net zero commitments.
• Lincs and Notts Air AmbulancecoreStrategic or Co-development PartnerAir ambulance service providing enhanced pre-hospital care and rapid transport for serious emergencies. EMAS coordinates with air ambulance alongside ground crews for critical incidents.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London Ambulance Service NHS Trust: Statutory NHS ambulance service for London providing 999 emergency response, NEPTS and 111 integration. Peer in regulatory and commissioning framework; larger scale and urban-focused.
• Yorkshire Ambulance Service NHS Trust: NHS ambulance trust covering Yorkshire with 999 emergency, PTS and community first responder programmes. Direct peer with matching statutory mandate and NHS commissioning structure.
• North East Ambulance Service NHS Foundation Trust: NHS Foundation Trust ambulance service providing emergency 999 care, patient transport and community response in the North East. Equivalent operating model with similar volunteer and community health programmes.
• West Midlands Ambulance Service NHS Foundation Trust: Regional NHS ambulance trust providing 999 emergency response, NEPTS and community responder services. Directly comparable to EMAS in operating model, regulatory regime, and service scope; serves a similarly sized English region.
• East of England Ambulance Service NHS Trust: Statutory NHS ambulance trust serving the East of England with 999 response, NEPTS and volunteer community response. Closely mirrors EMAS's service portfolio, regulatory positioning and patient transport scope.
• South East Coast Ambulance Service NHS Foundation Trust: NHS ambulance trust serving Kent, Surrey, Sussex and parts of Hampshire. Direct peer delivering 999 response, NEPTS and community responder services under the same CQC regulatory regime.
• South Western Ambulance Service NHS Foundation Trust: Largest regional NHS ambulance trust in England, providing 999, 111, NEPTS and HART services. Directly comparable in scale, services and statutory mandate to EMAS.

Regional players

• Welsh Ambulance Services NHS Trust: Statutory ambulance service for Wales providing 999, NEPTS and NHS Direct Wales services. Comparable operating model but operates under devolved Welsh Government health policy rather than NHS England.
• Scottish Ambulance Service: National ambulance service for Scotland providing emergency, non-emergency, air ambulance and patient transport services. Equivalent scope to EMAS but funded and regulated under NHS Scotland.

Emerging players

• Lincs and Notts Air Ambulance: Charity-funded helicopter emergency medical service operating in the same East Midlands geography as EMAS. Provides enhanced pre-hospital care and rapid transport for critical incidents in partnership with EMAS ground crews.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/emasnhstrust
• YouTubeyoutube.com/user/EMASNHSTrust
• Facebookfacebook.com/EMASNHSTRUST
• Instagraminstagram.com/emasnhstrust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMAS NHS Trust