Ecocenter

What Ecocenter does

Ecocenter Serviços de Saúde e Diagnósticos Ltda, operating as Ecocenter, is a private Brazilian outpatient diagnostic imaging clinic headquartered in Campinas, São Paulo. Founded in 1995 by Dr. Rodrigo Pinto Lamarca (in memoriam) and Denise Donadon Sousa Lamarca, the clinic operates from a 980 m² purpose-built facility inaugurated in 2018 in the Cambuí neighborhood, with eight consultation rooms and a complete diagnostic imaging department serving patients Monday through Saturday. Ecocenter's core product portfolio spans general ultrasound, fetal medicine ultrasound (with 3D/4D/5D capabilities and specialized endometriosis mapping), digital mammography, digital X-ray, 2D Share Wave elastography, endoscopy, colonoscopy, colposcopy, image-guided biopsies, cardiotocography, bone densitometry, and laboratory tests. The clinic layers on outpatient consultations across 20 medical specialties including cardiology, endocrinology, gynecology/obstetrics, mastology, urology, reproductive medicine, and pediatrics, with clinical staff drawn from institutions such as UNICAMP. Technical differentiation rests on advanced equipment — GE Voluson E6 ultrasound systems, shear wave elastography hardware, and the pioneering introduction of 5D obstetric ultrasound in Campinas — plus non-invasive liver fibrosis measurement and a reported 93% detection rate for central nervous system malformations through ultrasound.

Ecocenter runs a direct-to-consumer B2C revenue model across three streams: medical specialty consultations, diagnostic imaging services, and endoscopic procedures, billed predominantly through insurance plans (convênios) supplemented by private pay. The clinic accepts more than 40 insurance providers including Amil, Unimed, Porto Seguro, Bradesco Saúde, Allianz, Sul América, and Omint, and additionally serves SUS patients with up to 50% discounts on presentation of medical orders. Pricing for health checkup packages follows a unit-pricing model with credit card installment options, though specific list prices are not publicly disclosed. Health checkup packages are positioned at accessible price points across three tiers.

Patient acquisition combines physical clinic visits with a multi-channel digital presence: an online scheduling portal (AnimatiRIS-backed), a netPACS patient results portal, WhatsApp booking, an active Facebook page, a blog covering health topics, and on-site patient testimonials. Brand positioning emphasizes 29+ years of regional reference status in Campinas, multidisciplinary coverage under one roof, and convenience through digital scheduling and online results. The company is founder-family owned with no institutional investors, no recorded funding rounds, no M&A, and no parent company, operating as a private limited liability company under Brazilian law.

Name

Ecocenter

Legal name

Ecocenter Serviços de Saúde e Diagnósticos Ltda

Website

https://ecocenter.med.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecocenter is a private Brazilian diagnostic imaging clinic in Campinas offering ultrasound, fetal medicine, mammography, X-ray, elastography, endoscopy, and 20 medical specialties, serving individual patients via 40+ insurance plans.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Diagnostic imaging services
• Fetal medicine ultrasound
• Medical specialty consultations
• Mammography and X-ray
• Gynecology obstetrics

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation Services: Revenue generated from patient consultations across 19+ medical specialties including cardiology, gynecology, endocrinology, and others. Services are billed through insurance plans (convênios) or direct payment.
2. Diagnostic Imaging Services: Revenue from comprehensive diagnostic imaging including ultrasound, mammography, X-ray, elastography, and fetal medicine examinations. Billed through insurance or direct payment.
3. Endoscopic Procedures: Revenue from endoscopy and colonoscopy procedures performed at the facility, billed through insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ecocenter is a diagnostic imaging clinic in Campinas, Brazil, that provides medical imaging examinations including general and fetal ultrasound, digital mammography, digital X-ray, elastography, endoscopy, colonoscopy, and guided biopsies. It supplements imaging services with outpatient medical consultations across 20 specialties such as cardiology, gynecology, endocrinology, and urology. Services are billed through insurance plans (convênios) and direct patient payment.

Product overview

Ecocenter is a medical diagnostic clinic located in Campinas, Brazil, founded in 1995, offering diagnostic imaging services as its core offering supplemented by medical specialty consultations. The diagnostic imaging portfolio includes general ultrasound, fetal medicine ultrasound (with 3D/4D/5D capabilities), digital mammography, digital X-ray, elastography, endoscopy, colonoscopy, colposcopy, guided biopsies, cardiotocography, bone densitometry, and laboratory tests. The clinic also provides outpatient consultations across 20 medical specialties. The company operates its own patient-facing systems for online scheduling (AnimatiRIS) and online results viewing (netPACS).

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrassonografia em Geral (General Ultrasound) Comprehensive ultrasound imaging service covering abdomen, pelvis, thyroid, breast, vascular studies, and Doppler examinations for diagnostic purposes across multiple medical specialties.
• Ultrasson em Medicina Fetal (Fetal Medicine Ultrasound) Advanced fetal ultrasound imaging including obstetric ultrasound, 3D/4D/5D imaging, fetal echocardiogram with color Doppler, nuchal translucency, morphological assessment, amniocentesis, and neurossonography. Performed throughout the pregnancy period.
• Elastografia (Elastography) Diagnostic technique using sound waves to measure tissue elasticity, capable of identifying diseases and evaluating complications; uses 2D Share Wave technology with shear waves for liver fibrosis measurement and can in some cases replace biopsies.
• Mamografia Digital (Digital Mammography) Digital mammography imaging for breast cancer screening and diagnosis, including bilateral mammography and lesion magnification.
• Raio-X Digital (Digital X-Ray) Digital radiography service covering various body parts including skull, spine, chest, abdomen, extremities, and skeletal structures with multiple incidences.
• Endoscopia (Endoscopy) Digestive endoscopy procedure for diagnostic evaluation of the upper gastrointestinal tract with patient preparation guidelines and sedation protocols.
• Colonoscopia (Colonoscopy) Complete colonoscopy examination with detailed preparation instructions including diet, laxatives, and post-procedure guidelines.
• Colposcopia (Colposcopy) Gynecological examination for detailed visualization of the cervix using a colposcope, typically following abnormal Pap smear results.
• Punções e Biópsias Dirigidas (Guided Punctures and Biopsies) Image-guided biopsy and puncture services for various organs including breast, thyroid, prostate, liver, and kidney, using ultrasound or other imaging modalities.
• Cardiotocografia Anteparto (Antepartum Cardiotocography) Fetal heart rate monitoring before labor to assess fetal well-being, particularly for multiple pregnancies.
• Exames Laboratoriais (Laboratory Tests) Clinical analysis services examining biological components including blood, urine, feces, saliva, semen, and tissue samples for diagnostic purposes.
• Densitometria Óssea (Bone Densitometry) Bone density scanning service among the diagnostic imaging equipment offered at the clinic.
• Consulta Médica em Especialidades (Medical Specialty Consultations) Outpatient consultations across 20 medical specialties including anesthesiology, acupuncture, cardiology, endocrinology, gastroenterology, homeopathy, mastology, gynecology/obstetrics, neurology, nutrition, nutrology, pediatrics, proctology, psychology, psychiatry, radiology, human reproduction, rheumatology, ultrasonography, and urology.

Quantifiable outcome

• 93% detection rate for central nervous system malformations through ultrasound
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 40+ Insurance Providers (Convênios)coreOthersEcocenter maintains partnerships with over 40 insurance providers including major Brazilian health insurance companies such as Amil, Unimed, Porto Seguro, Bradesco Saúde, Allianz, Sul América, Omint, and many others. These partnerships enable the clinic to serve a broad patient base through insurance billing.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fleury: One of Brazil's largest diagnostic medicine chains, operating a broad network of imaging and laboratory services across multiple cities. Directly comparable to Ecocenter's diagnostic imaging and multi-specialty model but at much greater geographic and capital scale.
• CURA Diagnóstico: Brazilian diagnostics chain focused on imaging and outpatient exams, with multiple sites and insurance partnerships. Comparable offering and target market to Ecocenter, with similar multi-specialty positioning.
• Sabin Diagnóstico e Saúde: Brazilian diagnostics chain offering imaging and laboratory services across multiple regions. Comparable business model to Ecocenter with multi-site clinics, insurance partnerships, and outpatient diagnostic offerings.

Emerging players

• Allmed: Brazilian healthcare services platform with imaging and occupational health offerings. Comparable diagnostics scope to Ecocenter with a focus on corporate and consumer health programs.

Broad incumbents

• Grupo NotreDame Intermédica: Integrated healthcare operator combining health plans, hospitals, and outpatient diagnostic services. Competes with Ecocenter for outpatient imaging in São Paulo state through its own clinic network.
• Hospital Israelita Albert Einstein: Major Brazilian hospital system with significant diagnostic imaging capabilities and outpatient services. Competes for high-end diagnostic referrals in São Paulo state, where Ecocenter operates, but at much larger institutional scale.
• Rede D'Or: Largest private hospital network in Brazil, operating extensive imaging and outpatient services. Comparable diagnostic capabilities to Ecocenter but as part of a national hospital portfolio rather than a specialty clinic.
• Dasa (Diagnósticos da América): The largest integrated diagnostics network in Brazil, offering imaging, lab, and hospital services. Overlaps with Ecocenter in imaging and ambulatory diagnostics but operates at national scale with hospital-grade infrastructure Ecocenter lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecocentercps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecocenter