Publistep

What Publistep does

Publistep bvba is a privately-held Belgian full-service advertising and design agency headquartered in Lommel, Belgium, founded in April 2004. The company operates as an integrated three-division service provider: (1) Reclameregie (Advertising Management) — coordinating advertising across LED screens, online media, print media, and outdoor channels, including a "Gratis communicatie" bartering model that provides free media assets to clubs and municipalities in exchange for commercialization rights; (2) Ontwerpstudio (Design Studio) — graphic design, corporate identity development, web design, webshops, and commercial printing (business, hospitality, and promotional); and (3) Mediaservice (Outdoor Media Services) — sale and rental of LED screens, billboard trailers, banners, fence systems, vehicle lettering, and presentation displays. Underlying technology is conventional design and printing tooling with no proprietary platforms disclosed.

The business model is project-based and quote-driven, with pricing tiers offered through an online budget planning form ranging from €100–€500 up to over €2,000, and multi-year contracts typical for LED screen commercialization arrangements with municipalities. Revenue streams span advertising regie fees, professional design services, hardware sales/rentals of outdoor media equipment, and recurring web hosting/maintenance contracts. The go-to-market is sales-led and regional: direct engagement from the Lommel office, phone/email inquiries, website contact forms, and referrals within the Flemish business community. Customers are concentrated in Flanders and include sports clubs, schools, cultural centers, municipal governments, hospitality businesses, and select enterprise accounts (Farm Frites, McDonald's, Brico, Beobank, Brouwerij Martens).

The company employs 1–10 people, holds no disclosed patents, trademarks, certifications, or external funding, and is a member of Belgian SME associations UNIZO and LOC. No revenue, ownership structure details, or financial disclosures are publicly available.

Name

Publistep

Legal name

Publistep bvba

Website

https://publistep.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Publistep is a privately-held Belgian full-service advertising and design agency in Lommel offering integrated advertising management, graphic design, printing, web design, and outdoor LED media sales/rental. It serves sports clubs, schools, municipalities, and SMBs across Flanders.

Ownership category

akta.pro rank

Headquarters

HQ city

Lommel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Reclameregie (Advertising Management): Advertising regie services managing advertising sales for sports clubs, events, schools, cultural centers, and municipal governments across LED screens, online media, print media, and outdoor advertising.
2. Ontwerpstudio (Design Studio): Graphic design services including logo/brand identity, advertising design, web design, webshops, and social media design.
3. Outdoor/Media Services: Outdoor advertising equipment sales and rentals including LED screens, advertising trailers, fencing for banners, signage systems, vehicle lettering, and window lettering.
4. Web Services: Web design, hosting, domain registration, SEO, updates and maintenance services.
5. Printing Services: Business printing (business cards, letterhead, envelopes, presentation folders), hospitality printing (menus, placemats, loyalty cards), promotional printing (flyers, brochures, posters, tickets), and event materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Publistep is a full-service Belgian advertising and design agency offering integrated advertising management (reclameregie), graphic design and printing (ontwerpstudio), and outdoor media services (mediaservice). Its offerings include LED screen advertising and rental, webvertising, cross-media campaigns, logo and corporate identity design, web design, business and hospitality printing, outdoor banners and signage, vehicle lettering, and presentation systems, serving clients across Flanders.

Product overview

Publistep is a full-service advertising and design agency based in Lommel, Belgium, operating since 2004. The company offers an integrated three-division portfolio: (1) Reclameregie (Advertising Management) - central media coordination covering Ledvertising, Webvertising, Online media, Ledschermen, Printmedia, Cross-media, and Gratis communicatie; (2) Ontwerpstudio (Design Studio) - graphic design services including Logo-huisstijl, Reclame-ontwerp, Zakelijk drukwerk, Horeca drukwerk, Promotiedrukwerk, Webdesign, and Webservice; (3) Mediaservice (Media Services) - outdoor advertising products and rentals including Verhuur ledschermen, Buitenreclame, Belettering, Presentatiesystemen, and various rental options for billboard trailers, fence banners, and window displays. The integrated approach allows clients to coordinate advertising, design, and outdoor media through a single partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Reclameregie (Advertising Management) Central media management and advertising coordination service encompassing multiple channels including LED screens, online media, print media, and cross-media campaigns. Acts as the regie (mediation layer) between advertisers and media channels for sports clubs, events, schools, cultural centers, and municipal governments.
• Verhuur ledschermen (LED Screen Rental) Rental service for outdoor LED screens for events, retail promotions, traffic information, and sports venues. Available from one week minimum, visible from 7:00 to 22:00.
• Logo-huisstijl (Logo & Corporate Identity) Logo design and corporate identity development service. Creates 3 logo concepts with 2 variants each, followed by brand style development including colors, typography, and visual elements.
• Reclame-ontwerp (Advertising Design) Graphic design service for advertisements using AIDA methodology (Attention, Interest, Desire, Action). Includes narrowcasting content design for TV displays and social media graphics.
• Webdesign (Web Design) Custom responsive website design service including webshop capabilities with secure payment integration. Designs are tailored to client budget and business needs.
• Buitenreclame (Outdoor Advertising) Outdoor advertising products including banners, flags, beach flags, billboards, signage, and mobile billboard trailers for temporary and permanent outdoor visibility.
• Belettering (Lettering/Vinyl Graphics) Vehicle lettering, window graphics, wall wraps, and sandblasted glass effects. Services include full or partial vehicle wraps, storefront window graphics, and custom wall decorations.
• Presentatiesystemen (Presentation Systems) Display and banner systems for presentations including roll-up banners, click frames, poster systems, and exhibition displays in various formats.
• Zakelijk drukwerk (Business Printing) Business stationery printing including business cards, letterheads, envelopes, order forms, greeting cards, and presentation folders.
• Horeca drukwerk (Hospitality Printing) Print materials for hospitality sector including menus, placemats, loyalty cards, gift vouchers, and promotional items for restaurants and cafes.
• Promotiedrukwerk (Promotional Printing) Promotional print materials including flyers, posters, admission tickets, event programs, and bonus booklets for events and campaigns.
• Ledvertising (LED Screen Advertising) LED screen advertising service utilizing Led's Do It network of outdoor digital displays for dynamic, flexible advertising campaigns across Flanders.
• Webvertising (Website Banner Advertising) Website banner advertising service placing promotional banners on sports clubs, schools, and municipal websites to increase advertiser visibility and website traffic.
• Ledschermen Commercialization (LED Screens - Commercialization) Commercialization service for LED screens owned by municipalities and businesses, connecting advertisers with LED screen locations across Flanders.
• Verhuur reclameaanhangwagens (Billboard Trailer Rental) Mobile billboard trailer rental with 225cm x 175cm full-color banner. Minimum rental period of one week, includes option to retain banner after campaign.

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• UNIZOminorOthersMember of UNIZO (Unie van Zelfstandige Ondernemers), a Belgian entrepreneurs' organization supporting small and medium enterprises.
• LOC (Limburgse Ondernemers Confederatie)minorOthersMember of LOC, the Limburg Entrepreneurs Confederation, providing networking and support for Limburg-based businesses.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/publistep/?fref=ts
• LinkedInlinkedin.com/company/publistep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publistep