NDRB Sales & Services

What NDRB Sales & Services does

ndrb sales & services GmbH is a German radio advertising sales intermediary founded in 2010 as a joint venture between NDR Media GmbH (the commercial arm of public broadcaster Norddeutscher Rundfunk) and Bremedia Produktion GmbH (the production arm of Radio Bremen). The company holds exclusive sales rights for radio advertising on four stations — NDR 2 (adults 30–59, 692K listeners/avg. hour), Bremen Eins (40+, 128K), Bremen Vier (25–49, 69K), and Bremen NEXT (Gen Z 15–25, 32K) — covering five northern German federal states (Bremen, Lower Saxony, Hamburg, Schleswig-Holstein, Mecklenburg-Vorpommern) with a combined weekly reach of 8.2 million listeners and over one million average-hourly listeners. Inventory is also sold as bundled packages (Hanse-Kombi for pan-northern reach, Bremen Total for concentrated Bremen reach), each delivered via a single order, contact, and invoice.

The underlying technology is a conventional radio broadcasting stack: FM, DAB+, digital live streaming, and digital cable distribution, with a Matomo self-hosted analytics layer on the corporate website (no third-party tracking cookies). The business is conducted B2B through a direct sales team of media consultants (Senior Mediaberater/innen, Verkaufsleitung, B2B Kommunikation) operating from offices in Bremen (HQ) and Hamburg. Revenue is generated via unit pricing per 30-second advertising slot, with transparent TKP metrics published in annual Mediadaten, a 15% agency discount for qualifying intermediaries, monthly invoicing with 2% Skonto for prompt payment, and advance payment for first-time clients. Audience measurement relies on the ma 2026 Audio I study (German-speaking population 14+), and orders are executed under an authorization arrangement with ARD-Werbung Sales & Services GmbH (AS&S), which permits radio and TV advertising order acceptance on behalf of the parent broadcasters.

Customers include both SMBs (Blumen Peters, Rollo Rieper, Ideentischlerei H. Sandkuhl) and enterprises (ÖVB insurance, AOK Bremen/Bremerhaven, JUMP House, Waterfront Bremen, Universum Bremen, GOP Varieté-Theater Bremen), spanning retail, insurance, healthcare, fitness, entertainment, attractions, furniture, festivals, and craft industries. Distribution is exclusively direct (no app stores or marketplace listings), supplemented by a content marketing funnel via the company website, blog, and CleverReach newsletter.

Name

NDRB Sales & Services

Legal name

ndrb sales & services GmbH

Website

https://ndrb.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

NDRB Sales & Services is the exclusive radio advertising sales intermediary for four NDR and Radio Bremen stations across northern Germany, bundling reach across five federal states for regional businesses and agencies via consultative direct sales.

Ownership category

akta.pro rank

Product category

Radio Advertising Sales

NAICS

Radio Broadcasting Stations (516110), Media Buying Agencies (541830)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Network Advertising Sales & Representation (MPABABAK)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio advertising sales
• Audio advertising
• Regional broadcasting
• Advertising agency
• Radio airtime

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Radio Advertising Sales: NDRB acts as the exclusive sales and services intermediary for radio advertising on NDR and Radio Bremen stations. It accepts and processes advertising orders, manages spot production submissions, handles placement and scheduling, and coordinates billing through NDR Media GmbH. Revenue is generated through the sale of radio airtime slots priced per broadcast second, with cost-per-thousand (TKP) metrics and average price per slot published in annual media data sheets (Mediadaten). The company has operated since 2010 as a joint venture of NDR Media GmbH and Bremedia Produktion GmbH.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ndrb sales & services GmbH sells radio advertising airtime on four NDR and Radio Bremen stations (NDR 2, Bremen Eins, Bremen Vier, Bremen NEXT), individually and as bundled combination packages (Hanse-Kombi covering all five northern Bundesländer and Bremen Total for Bremen/Bremerhaven). The company accepts advertising orders, plans media, manages spot production and scheduling, and issues a single invoice per campaign for advertisers and agencies.

Product overview

NDRB Sales & Services GmbH operates as a joint venture between NDR Media GmbH and Bremedia Produktion GmbH since 2010, serving as the unified sales contact for radio advertising across Northern Germany. The company offers access to four distinct radio stations: NDR 2 (targeting adults 30-59), Bremen Eins (40+), Bremen Vier (25-49), and Bremen NEXT (15-25). These stations are available individually or bundled in combination packages—Hanse-Kombi for full Northern German coverage across all five federal states, and Bremen Total for concentrated Bremen regional reach. The company facilitates radio advertising campaigns with reach data from ma 2026 Audio I and provides media planning consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• NDR 2 Radio Advertising Radio advertising airtime on NDR 2, the most successful pop radio program in Northern Germany, targeting adults aged 30-59. It reaches 692,000 listeners per average hour and approximately 2.5 million listeners per week across Hamburg, Lower Saxony, Schleswig-Holstein and Mecklenburg-Vorpommern, with an average price of €1,788 per 30-second spot and Ø-TKP of €2.58. Available to advertisers and agencies via direct sales and through AS&S.
• Bremen Eins Radio Advertising Radio advertising airtime on Bremen Eins, an adult-contemporary station with pop and rock classics from the 1970s to today (with an emphasis on 80s hits). It targets listeners aged 40+ in Bremen, Bremerhaven and Lower Saxony, reaching 128,000 listeners per average hour with an average price of €410 per 30-second spot and Ø-TKP of €3.21.
• Bremen Vier Radio Advertising Radio advertising airtime on Bremen Vier, a young pop station from Radio Bremen targeting adults aged 25-49 with regional news, lifestyle content and music. It reaches 69,000 listeners per average hour in Bremen, Bremerhaven and surrounding Lower Saxony, with an average price of €401.25 per 30-second spot and Ø-TKP of €5.84.
• Bremen NEXT Radio Advertising Radio advertising airtime on Bremen NEXT, the youngest station targeting Gen Z listeners aged 15-25. Distributed via FM, digital radio (DAB+), livestream and digital cable, and cross-media prepared for social media, radio, events and street reporting. It reaches 32,000 listeners per average hour with an average price of €268.75 per 30-second spot and Ø-TKP of €8.44.
• Hanse-Kombi Combination Package Combined advertising package offering full reach across Northern Germany through simultaneous broadcasting on NDR 2, Bremen Eins, Bremen Vier and Bremen NEXT. It covers Schleswig-Holstein, Mecklenburg-Vorpommern, Hamburg, Lower Saxony and Bremen, reaching 863,000 listeners per average hour (Monday–Saturday, 6–18h) and 7.3 million weekly listeners. Priced at an average of €86.69 per second Monday–Friday and €68.98 per second on Saturday, with one contact person and one invoice.
• Bremen Total Combination Package Combined advertising package covering Bremen, Bremerhaven and the surrounding region through simultaneous broadcast on Bremen Eins, Bremen Vier and Bremen NEXT, with a single point of contact for ordering, confirmation and invoicing. It achieves 228,000 listeners per average hour Monday–Friday (adults 14+), with an average price of €1,080 per 30-second spot (Ø-TKP 14+: €4.73) Monday–Friday and €855 per 30-second spot on Saturday (Ø-TKP: €3.73), and a day reach of 656,000.

Quantifiable outcome

• Radio advertising is the last decision-making aid for customers before purchase (study-backed)
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NDR Media GmbHcoreStrategic or Co-development Partner · 1 January 2010NDR Media GmbH is one of two parent companies of ndrb sales & services GmbH. It is the advertising and media sales arm of the Norddeutscher Rundfunk (NDR) public broadcaster. NDRB was founded in 2010 as a joint venture to exclusively sell radio advertising for NDR and Radio Bremen stations.
• Bremedia Produktion GmbHcoreStrategic or Co-development Partner · 1 January 2010Bremedia Produktion GmbH is the second parent company of ndrb sales & services GmbH, alongside NDR Media GmbH. Founded together in 2010 as a joint venture to handle radio advertising sales for the NDR and Radio Bremen broadcasting group.
• ARD-Werbung Sales & Services GmbH (AS&S)coreGTM or Marketing Partner · 1 January 2010AS&S is the umbrella organisation of ARD's advertising sales companies. NDRB has authorised AS&S to accept and execute radio and TV advertising orders on behalf of NDR Media GmbH and Bremedia Produktion GmbH within available broadcast time.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BRmedia (Bayerische Medien): BRmedia is the advertising sales entity for Bayerischer Rundfunk stations (B5 aktuell, B5 plus, Bayern 2 etc.), operating the same JV/sales-house model as NDRB but for Bavarian public broadcasters. Directly comparable business model, single-state geography, and age-segmented station portfolio.
• hr media (Hessischer Rundfunk): hr media is the advertising sales entity for Hessischer Rundfunk stations (hr1, hr3, hr4, YOU FM) in Hesse. Operates the identical model as NDRB, monetising public-broadcaster radio inventory on a regional basis.
• Radio Marketing Service (RMS): RMS is Germany's largest radio marketing service, selling advertising across virtually all major private radio stations nationally. It is the closest direct competitor to NDRB — both sell radio ad inventory on a commission basis to advertisers and agencies, though RMS covers private rather than public broadcasters and operates nationwide.
• MDR Media GmbH: MDR Media is the sales arm for Mitteldeutscher Rundfunk (MDR) radio stations across Saxony, Saxony-Anhalt, and Thuringia. Same public-broadcaster-radio-advertising-sales-house model as NDRB.
• SWR Media Services GmbH: SWR Media Services handles radio advertising sales for Südwestrundfunk (SWR) stations covering Baden-Württemberg and Rhineland-Palatinate. Same model as NDRB: public-broadcaster-owned sales house selling spot radio inventory by demographic station.
• WDR Media GmbH: WDR Media is the sales arm for Westdeutscher Rundfunk radio stations (WDR 2, WDR 3, WDR 4, WDR 5, 1LIVE) in North Rhine-Westphalia. It runs the identical public-broadcaster-radio-advertising-sales model as NDRB and addresses a similar size of regional audience.

Others

• ARD-Werbung Sales & Services GmbH (AS&S): AS&S is the umbrella sales organisation of ARD that NDRB has authorised to execute advertising orders on its behalf. Not a competitor but a parent/partner entity that gives NDRB access to national TV advertising sales. Relevant for understanding the broader ARD commercial ecosystem.

Broad incumbents

• Antenne Bayern GmbH & Co. KG: Antenne Bayern is Germany's largest private radio station with millions of daily listeners, selling its own ad inventory nationally. A broad incumbent in the German radio advertising market competing with NDRB for regional and national advertiser budgets.
• RTL Radio Deutschland GmbH: RTL Radio Deutschland operates major private radio brands (RTL 104.6, 104.6 RTL2 etc.) nationally. While it sells advertising in-house rather than via a separate sales house like NDRB, it competes for the same advertiser budgets targeting German radio listeners.

Regional players

• Radio/Tele FFH / REGIOCAST: REGIOCAST and its brands (including Radio/Tele FFH in Hesse) operate private radio networks with regional ad sales in central Germany. Comparable regional private-radio ad sales approach but in different geographies than NDRB's northern German focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bremennext

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDRB Sales & Services