Plus Medical
Plus Medical Pty Ltd is an Australian-owned, privately held DTC e-commerce retailer selling TGA/ARTG-registered medical devices and surgical consumables — including CPAP machines, oxygen concentrators, blood glucose meters, surgical drapes, gowns, and procedure packs — to home users, NDIS participants, and healthcare facilities across Australia and worldwide via a Shopify storefront.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Plus Medical does
Plus Medical Pty Ltd is an Australian-owned, privately held medical device and supplies retailer headquartered in Kings Park, New South Wales, operating a single-channel direct-to-consumer e-commerce storefront on Shopify with Australia-wide and international shipping. The company sells an unusually broad medical product portfolio spanning five primary categories: respiratory therapy (CPAP machines and masks, 5-litre stationary oxygen concentrator), diagnostic devices (blood glucose meters, SARS-CoV-2 antigen rapid test kits), wound and skincare (TGA Class IIa hydrogel dressings), hospital and surgical consumables (surgical gowns AAMI Levels 2/3/4, surgical drapes across multiple specialties, pre-assembled procedure packs, sterilization wraps and trays, equipment covers, protective apparel, hygiene and wound care items, N95 respirators), and allied health supplies (physiotherapy, endoscopic, and dental sterilization). Most core devices carry ARTG registrations (e.g., 485651, 524233, 460551, 480813) and are marketed under the "Secure Plus" brand. Customers include individual home-use consumers (sleep apnea patients, diabetes patients, NDIS participants) and institutional buyers (hospitals, clinics, dental practices, medical beauty providers), with NDIS plan-manager-compatible purchasing available through the storefront. Pricing is in both AUD and USD on a unit-pay-as-you-go basis, with free shipping above AUD $199 domestically and worldwide, multiple payment methods (PayPal, credit card, Klarna BNPL), and a 15-day money-back guarantee.
The business model is straightforward hardware and consumables resale with no disclosed subscription or recurring software component. Revenue is generated primarily through one-time unit sales of medical devices and recurring repurchase of consumables such as drapes, gowns, procedure packs, and hygiene items. The go-to-market is pure DTC e-commerce with phone-based customer support (1300 885 823) and email newsletter acquisition, with the NDIS partnership acting as a structured funded-customer channel. The proprietary technical footprint is minimal — a Shopify storefront with SSL — so competitive differentiation sits in regulatory registration status, breadth of certified SKU coverage, DTC pricing, and NDIS accessibility rather than in technology. There is no disclosed parent company, no institutional investment, no M&A activity, no patents, no management team disclosure, and no revenue or headcount figures in the source data, leaving scale and ownership structure opaque.
Plus Medical firmographics
Firmographics- Name
- Plus Medical
- Legal name
- Plus Medical Pty Ltd
- Website
- https://plusmedical.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plus Medical Pty Ltd is an Australian-owned, privately held DTC e-commerce retailer selling TGA/ARTG-registered medical devices and surgical consumables — including CPAP machines, oxygen concentrators, blood glucose meters, surgical drapes, gowns, and procedure packs — to home users, NDIS participants, and healthcare facilities across Australia and worldwide via a Shopify storefront.
- Ownership category
- akta.pro rank
Plus Medical industry classification
Industry- Product category
- Medical Devices and Supplies
- NAICS
- Health and Personal Care Retailers (456), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industry
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
Keywords
Where Plus Medical is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Plus Medical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Medical Device Sales: One-time sales of medical devices including CPAP machines, oxygen concentrators, blood glucose meters, and related accessories. Products are TGA and ARTG registered medical devices sold directly to consumers and healthcare providers.
- Medical Supplies and Consumables: Recurring sales of medical supplies including surgical gowns, drapes, procedure packs, protective apparel, hygiene and wound care products, and physiotherapy supplies. Consumable products generate repeat purchase opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPAP Machines and Oxygen Concentrators |
| Unit Pricing | Pay-as-you-go | CPAP Masks and Accessories |
| Unit Pricing | Pay-as-you-go | Blood Glucose Monitoring |
| Unit Pricing | Pay-as-you-go | Medical Supplies and Hospital Products |
| Unit Pricing | Pay-as-you-go | Hydrogel Dressing Kits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plus Medical product offering
Product offeringCore offering
Plus Medical manufactures and distributes TGA- and ARTG-registered medical devices and consumables through its own Shopify-based e-commerce storefront. Its catalog spans home-use therapeutic and monitoring equipment (CPAP machines and masks, oxygen concentrators, blood glucose meters, pulse oximeters, blood pressure monitors) and clinical consumables (surgical drapes, surgical gowns, dental bibs, sterilization pouches, procedure packs, wound-care dressings), sold under the Secure Plus brand and select third-party brands.
Product overview
Plus Medical Pty Ltd is an Australian-owned medical device and supplies ecommerce platform operating as a single-channel online store on Shopify. The product portfolio is organized into five primary categories: (1) Respiratory therapy — CPAP machines (CPAP Machine 3.0 Auto, CPAP Auto Air 3) and CPAP masks compatible with ResMed AirFit/Airfit F20 products, plus stationary oxygen concentrators (Secure Plus 5 Litre); (2) Diagnostic devices — blood glucose meters (BGM) and COVID-19/SARS-CoV-2 antigen rapid test kits; (3) Wound and skincare — Secure Plus Medical Hydrogel Dressing Kit (TGA Class IIa); (4) Hospital and surgical supplies — surgical gowns (AAMI Level 2/3/4), surgical drapes (general, orthopaedic, urology, ENT, ophthalmic, cardiovascular, cosmetic, craniotomy, obstetrics), procedure packs, sterilization products (wraps, transport trays, packaging), equipment covers, protective apparel (isolation gowns, scrub suits, patient gowns, maternity gowns), hygiene and wound care consumables; and (5) Allied health — physiotherapy supplies and endoscopic products. The company also offers dental sterilisation packaging and accessories. All devices carry Australian ARTG registration numbers, and the company serves both individual home-use consumers and clinical/hospital procurement buyers through its NDIS-linked online store.
Differentiator
Problem solved
Functional benefit
Products and services
- CPAP Machines and Masks
Companies that use Plus Medical
Customer profileSegments7 records
Ideal customer profiles5 records
Plus Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plus Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NDIS (National Disability Insurance Scheme)coreOfficial NDIS registered provider enabling participants to purchase medical equipment and supplies using their NDIS plan funding. Customers can use their NDIS plan manager for purchases through the Plus Medical online store.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Plus Medical competitors and assessment
Company assessmentDirect peers
- ResMed: Global leader in CPAP machines, masks, and sleep apnea devices. Direct overlap with Plus Medical's respiratory therapy line (CPAP Machine 3.0, masks, oxygen concentrators), and the company whose AirFit/Airfit F20 platforms Plus Medical's compatible masks are designed for.
- Fisher & Paykel Healthcare: New Zealand-based manufacturer of respiratory care products including CPAP interfaces and humidification. Comparable to Plus Medical's CPAP mask line and oxygen therapy equipment for the same sleep apnea and respiratory patient populations.
- Ansell: Australian-headquartered manufacturer of surgical and protective apparel including surgical gowns, isolation gowns, and examination gloves. Direct overlap with Plus Medical's AAMI Level 2/3/4 surgical gowns, isolation gowns, and protective apparel categories.
- Mölnlycke Health Care: Global manufacturer of surgical drapes, procedure packs, and wound care dressings. Closely comparable to Plus Medical's surgical drapes (general, orthopaedic, urology, ENT, ophthalmic, cardiovascular, cosmetic) and pre-assembled procedure packs portfolio.
Broad incumbents
- Henry Schein: Distributor of dental, medical, and animal health supplies with deep penetration into dental and ambulatory care. Directly comparable to Plus Medical's dental sterilization packaging and accessories line plus broader medical supply distribution.
- Owens & Minor: Medical supply distributor with Patient Direct home-health business. Closely comparable in offering home-use medical devices alongside hospital procurement, similar to Plus Medical's hybrid consumer/hospital model.
- Medline Industries: Largest privately held manufacturer and distributor of medical supplies in the US, with broad surgical drape, gown, and sterilization portfolios. Comparable breadth to Plus Medical's hospital/surgical supplies catalog but at vastly larger scale.
- McKesson: Global pharmaceutical and medical supply distributor operating the largest medical-surgical distribution network in North America. Comparable B2B distribution model for the hospital, clinic, and home-health customers Plus Medical also serves.
- Becton Dickinson (BD): Global medical technology company manufacturing surgical instruments, diagnostic systems, and medical supplies. Comparable through Plus Medical's diagnostic devices (blood glucose meters, COVID-19 rapid tests) and surgical supply categories.
- Cardinal Health: Fortune 500 medical products distributor serving hospitals, ambulatory surgery centers, and home-health channels. Comparable as a multi-category medical supply intermediary serving the same hospital procurement buyers Plus Medical targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plus Medical social profiles
Digital presencePlus Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus Medical leadership team
Management profileNumber of profiles
Plus Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus Medical
What does Plus Medical do?
Plus Medical manufactures and distributes TGA- and ARTG-registered medical devices and consumables through its own Shopify-based e-commerce storefront. Its catalog spans home-use therapeutic and monitoring equipment (CPAP machines and masks, oxygen concentrators, blood glucose meters, pulse oximeters, blood pressure monitors) and clinical consumables (surgical drapes, surgical gowns, dental bibs, sterilization pouches, procedure packs, wound-care dressings), sold under the Secure Plus brand and select third-party brands.
Is Plus Medical a public or private company?
Plus Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plus Medical founded?
Plus Medical was founded in 2005. It employs 1 to 10 people.
Where is Plus Medical based?
Plus Medical is headquartered in Sydney, Australia, in the Oceania region.
How does Plus Medical make money?
Two revenue lines are on record. Medical Device Sales are the primary driver. The others are medical Supplies and Consumables.
Who are Plus Medical's main competitors?
Direct peers on record are ResMed, Fisher & Paykel Healthcare, Ansell and Mölnlycke Health Care. Broad incumbents are Henry Schein, Owens & Minor, Medline Industries, McKesson, Becton Dickinson (BD) and Cardinal Health.
Does Plus Medical have an API?
No public API is recorded for Plus Medical.
What industry is Plus Medical in?
Plus Medical's product category is Medical Devices and Supplies. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 456 and its SIC code is 5047.