Rosies Rainbow Fund

What Rosies Rainbow Fund does

Rosie's Rainbow Fund is a UK registered charity (Charity No. 1105243) founded in 2004 by Carolyn Mayling following the death of her daughter Rosie in 2003, headquartered at 26 Bath Road, Maidenhead. It delivers therapeutic services to seriously ill, life-limited, disabled, and special-needs children and their families across Berkshire, Buckinghamshire, and Oxfordshire, with a team of 1-10 employees supplemented by contracted clinicians.

The charity's core service portfolio comprises four programmes: music therapy sessions delivered by qualified therapists at three NHS hospitals (Oxford Children's Hospital, Royal Berkshire Hospital, Stoke Mandeville Hospital); parental support through aromatherapy massage in the Rosie's Rainbow Therapy Room at John Radcliffe; specialist bereavement counselling for parents who have lost a child; and music-and-movement classes in special-needs schools. In June 2026 the charity extended into consumer media with the simultaneous launch of a charity single 'Make the Conga Longa' (distributed on Spotify, YouTube, Apple Music, Tidal, Deezer, and Amazon Music), a children's storybook 'Rosie's Rainbow Conga' (£10), and a colouring book edition (£7), alongside founder Carolyn Mayling's 2025 People's Book Prize-winning memoir 'The Future is Rosie'.

Revenue is generated through donations (one-time and recurring via website, JustGiving, PayPal, cheque), corporate partnerships and payroll giving, an annual gala concert at Wycombe Swan Theatre, community fundraising events, and retail/streaming income from books and the charity single. The charity is founder-led, governed by a board of trustees including Rosie's sister Ellie Wadie, and supported by a roster of nine celebrity patrons including Lorraine Kelly CBE, Ross Kemp, and Joanne Froggatt. No external investors, subsidiaries, or M&A activity are disclosed.

Name

Rosies Rainbow Fund

Legal name

Rosie's Rainbow Fund

Website

https://rosiesrainbowfund.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosie's Rainbow Fund is a UK-registered charity founded in 2004 that provides music therapy, parental aromatherapy support, bereavement counselling, and music-in-schools programmes for seriously ill and disabled children across the Thames Valley, funded by donations, events, and consumer media sales.

Ownership category

akta.pro rank

Product category

Children's Charity Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (62419), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Children's charity services
• Music therapy programs
• Bereavement counselling
• Special needs education
• Hospital family support

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: One-time and recurring donations from individuals, corporations, and community groups. Accepts donations via website, JustGiving, PayPal, and cheque.
2. Books and Music Sales: Sale of children's books including 'Rosie's Rainbow Conga' (£10 story book, £7 colouring book), 'The Future is Rosie' memoir, and charity single 'Make the Conga Longa' streaming revenue.
3. Fundraising Events: Annual gala concerts, community events, corporate partnerships, school fundraising programs, and challenge events (marathons, skydives, cycle rides).
4. Payroll Giving: Employers can set up monthly payroll donations for employees before tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Rosie's Rainbow Fund provides free therapeutic services to seriously ill, life-limited, disabled, and special-needs children and their families across Berkshire, Buckinghamshire, and Oxfordshire. Core services include music therapy sessions delivered at three NHS hospitals, parental aromatherapy massage, bereavement counselling for families who have lost a child, and music and dance therapy programs in special-needs schools. The charity also produces and sells children's books, a memoir, and a charity music single to raise funds for service delivery.

Product overview

Rosie's Rainbow Fund is a UK-based children's charity founded in 2004, offering a portfolio of therapeutic and supportive services. The core offerings include Music Therapy Sessions at hospitals (Oxford Children's Hospital, Royal Berkshire Hospital, Stoke Mandeville Hospital), Parental Support through aromatherapy massage, Bereavement Counselling for families who have lost a child, and Music in Schools programs for special-needs children. The charity also produces published media products including the children's books 'Rosie's Rainbow Conga' and 'The Future Is Rosie' memoir, as well as the charity music single 'Make the Conga Longa'. All products and services are unified in their mission to support sick and disabled children and their families through the healing power of music.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Therapy Sessions

Quantifiable outcome

• Tens of thousands of seriously ill, life-limited, disabled, and special-needs children supported since 2004
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• AVK The Power PeopleminorGTM or Marketing PartnerCorporate supporter that raised £2,219.23 for the charity through employee fundraising activities and events at their Maidenhead office.
• Osborne Clarke (Reading law firm)minorGTM or Marketing PartnerReading-based law firm that raised £5,955.61 for Rosie's Rainbow Fund through firm events and activities.
• Cala Homes ChilternminorGTM or Marketing PartnerLocal housebuilder whose staff pledged support for the 'Make the Conga Longa' social media campaign and other fundraising activities.
• Ides of March Motorcycle GroupminorGTM or Marketing PartnerCharity bike ride group that raised £1,040 for the charity through their annual March ride event. 104 bikes participated in the 30-mile ride.
• Wycombe Swan TheatrecoreGTM or Marketing PartnerVenue partner for the annual Rosie’s Rainbow Charity Gala Concert, hosting hundreds of West End performers and young artists for major fundraising events.
• Crypt Recording Studio (London)coreStrategic or Co-development PartnerRecording studio in Crouch End, London where the charity single 'Make the Conga Longa' was recorded with music producer Colin Zammitt.
• SP Workwear (Steven Palmer)minorGTM or Marketing PartnerLocal workwear company that provided promotional merchandise including yellow 'Make the Conga Longa' tee shirts for the campaign.
• Redroofs School for the Performing ArtscoreStrategic or Co-development PartnerCo-founded by founder's family; provides rehearsal space for charity events, young performers for galas, and is the charity's registered address. The founder's daughter Ellie teaches musical theatre there.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Music in Hospitals & Care: UK charity delivering live music therapy and music sessions in hospitals, care homes, and hospices for health and wellbeing. The most direct functional peer — Rosie's Rainbow Fund's music therapy program is essentially a smaller, geographically concentrated version of Music in Hospitals & Care's core service.
• Child Bereavement UK: UK charity providing specialist bereavement support for children and families when a child or adult dies. Direct functional peer for Rosie's bereavement counselling service line, with overlapping referral pathways (NHS hospitals, schools) and donor base.
• Jessie May Trust: UK charity providing hospice-at-home nursing, bereavement, and therapeutic support for children with life-limiting conditions in the South West. Closely comparable in size, regional focus, and direct delivery of specialist bereavement and family support services to seriously ill children.

Broad incumbents

• Children's Trust, Tadworth: UK charity providing rehabilitation, education, and residential support for children with brain injury and complex health needs. Comparable in serving children with complex medical needs and family support, though specializes in residential rehabilitation rather than hospital-based therapy.
• Young Lives vs Cancer (formerly CLIC Sargent): Major UK cancer charity for children and young people, providing emotional, financial, and practical support including bereavement. Comparable in supporting seriously ill children and bereaved families, but operates at national scale with institutional funding.
• Noah's Ark Children's Hospice: UK children's hospice providing practical and emotional support to families of seriously ill children in North and Central London and Hertfordshire. Comparable in delivering therapeutic services (music, play, bereavement) to children with life-limiting conditions, but at materially larger scale.
• Together for Short Lives: UK charity supporting children with life-limiting conditions and their families, including bereavement support services. Comparable in advocating for and supporting families with seriously ill children, though operates as a membership body rather than a direct service provider.
• Demelza Hospice Care for Children: UK children's hospice providing respite, end-of-life, and bereavement care across Kent, East Sussex, and South East London. Directly comparable bereavement and family support services, but at much larger geographic and operational scale.
• Rainbow Trust Children's Hospice: UK charity providing emotional and practical support to families with a seriously ill child, including bereavement support. Directly comparable mission (family-centered support for sick children) but operates a hospice-at-home model at significantly greater national scale.

Emerging players

• Roald Dahl's Marvellous Children's Charity: UK charity providing specialist nurses and support for seriously ill children, including bereavement. Comparable in fundraising for children with serious illness and operating in the same donor market, but with a national brand and broader clinical remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=OLAK5uy_kut18h3W06Wm2xoUn-52ECC9TO0GcTRzo&si=SgEAvtk_5rXGOCRP
• Facebookfacebook.com/rosiesrainbow
• Instagraminstagram.com/rosiesrainbowfund/?hl=en-gb
• Xx.com/RosiesRainbow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosies Rainbow Fund