assetic
Assetic delivers cloud-based strategic asset management software to government, infrastructure, education, and other asset-intensive organizations. Operated by Brightly Software (a Siemens company), it serves over 12,000 clients globally with CMMS, EAM, SAM, IoT monitoring, and capital planning capabilities.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What assetic does
Assetic delivers cloud-based strategic asset management software to organizations managing large-scale infrastructure asset portfolios. The product is part of the Brightly Software portfolio, which was acquired by Siemens in 2024 and serves over 12,000 clients across government, education, infrastructure, healthcare, manufacturing, ports, and transport verticals globally. Assetic's core capabilities include CMMS, Enterprise Asset Management (EAM), Strategic Asset Management (SAM), IoT remote monitoring, sustainability and energy management, and community engagement features, complemented by the broader Brightly suite (Asset Essentials, Confirm, Predictor, Work Planner).
The underlying technology stack is a cloud-based platform integrating multiple modules with proprietary features such as Predictor for full asset lifecycle prediction modeling and Work Planner for multi-year capital work planning with GIS interface integration. The platform supports real-time IoT-based asset condition monitoring and aims to address fundamental data hygiene challenges, which the company states affect over 50% of organizations in the sector.
The business model operates on enterprise SaaS subscription pricing (annual billing, quote-based, not publicly disclosed) supplemented by professional services including implementation, consulting, integrations, and managed services. Go-to-market is enterprise field sales with a consultative sales motion targeting complex asset-intensive buyers. The company employs 51-100 people and is headquartered in Melbourne, Australia, with co-founders Ashay Prabhu (co-founder & managing director) and Joel Brakey (co-CEO & co-founder) listed in available leadership data.
assetic firmographics
Firmographics- Name
- assetic
- Legal name
- Brightly Software, Inc.
- Website
- http://www.assetic.com/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Assetic delivers cloud-based strategic asset management software to government, infrastructure, education, and other asset-intensive organizations. Operated by Brightly Software (a Siemens company), it serves over 12,000 clients globally with CMMS, EAM, SAM, IoT monitoring, and capital planning capabilities.
- Ownership category
- akta.pro rank
assetic industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industry
- Capital Planning, Portfolio & Lifecycle Asset Management (EAM/CMMS) (EUAEAMAL)
Keywords
Where assetic is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
assetic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Cloud-based SaaS subscriptions for asset management software including CMMS, EAM, SAM modules. Revenue derived from recurring subscription fees with enterprise contracts.
- Professional Services: Implementation, consulting, integrations, and managed services to support software deployments and operational excellence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
assetic product offering
Product offeringCore offering
Assetic delivers cloud-based strategic asset management software that helps organisations managing large-scale infrastructure asset portfolios optimise asset performance, manage risk, and develop sustainable long-term asset plans. The platform integrates CMMS, EAM, SAM, IoT remote monitoring, capital planning, sustainability, and community engagement capabilities, supported by professional services for implementation, consulting, integrations, and managed services.
Product overview
Assetic™ is a cloud-based asset management system offered as part of Brightly Software's portfolio. It is a standalone product focused on protecting community infrastructure through cloud-based asset management capabilities. The product enables infrastructure owners to optimize asset performance, manage risks, and develop sustainable long-term asset plans to deliver better outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Assetic™: Cloud-based asset management system that protects community's essential infrastructure
Products and services
- Assetic™ Cloud-based asset management system designed to protect community essential infrastructure by enabling infrastructure owners to optimise asset performance, manage risks, and develop sustainable long-term asset plans. Targets organisations managing large-scale infrastructure asset portfolios across government, education, healthcare, and infrastructure sectors.
- Asset Essentials Next-generation enterprise work and asset management platform enabling smarter, more efficient maintenance and operations for organisations across asset-intensive industries.
- Confirm™ Smart, cost-effective public infrastructure asset management software that streamlines asset-related information for organisations managing public infrastructure assets.
- Predictor Full asset lifecycle prediction modelling and capital planning software that supports better investment decisions through predictive analytics and lifecycle forecasting.
- Work Planner Multi-year capital work planning tool that connects seamlessly to Predictor through a GIS interface, simplifying capital works planning and improving efficiency.
- Implementation Services Comprehensive training and onboarding services ensuring quick adoption and maximum value from software deployment for enterprise asset management customers.
- Consulting Services Cross-industry asset management consulting delivering custom solutions tailored for client success, drawing on expertise across the Assetic/Brightly product suite.
- Managed Services Customised managed services that guide clients from software implementation through to operational excellence across the asset management lifecycle.
- Integration Services Integration services that deliver the full integration journey, partnering Assetic with relevant third-party products and services to create unified, end-to-end deployments.
Quantifiable outcome
- Over 50% of organisations still struggle with fundamental data hygiene - addressing this is central to the value proposition
- +1 more outcomes
Companies that use assetic
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
assetic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
assetic partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
assetic competitors and assessment
Company assessmentDirect peers
- IBM Maximo Application Suite: IBM Maximo is one of the most widely deployed enterprise asset management platforms globally, serving utilities, transportation, manufacturing, and government. It is a direct competitor to Assetic across CMMS/EAM use cases, particularly for large infrastructure owners.
- Cityworks: Cityworks delivers GIS-centric asset management software for municipalities, utilities, and public works agencies. It directly competes with Assetic in the local-government and public infrastructure strategic asset management space where Assetic has its deepest customer base.
- Infor EAM: Infor EAM is a cloud-capable enterprise asset management suite used across manufacturing, government, healthcare, and transportation. It competes directly with Assetic's CMMS/EAM modules for asset-intensive organizations.
- Bentley Systems AssetWise: Bentley AssetWise is an infrastructure-asset performance and reliability platform widely used in transportation, utilities, and public infrastructure. It overlaps closely with Assetic's strategic asset management and infrastructure reliability offerings.
- IFS: IFS provides enterprise asset management and field service management software for asset-intensive industries including utilities, aerospace, and infrastructure. It competes with Assetic for enterprise EAM and capital planning deployments.
- Hexagon EAM: Hexagon's EAM solutions (including HxGN SDx) target utilities, telecommunications, and industrial asset operators. It directly overlaps with Assetic's predictive lifecycle management and IoT remote monitoring capabilities.
Broad incumbents
- SAP S/4HANA Asset Management: SAP offers enterprise asset management as part of its broader S/4HANA ERP suite. While not specialized like Assetic, it competes head-on with Assetic in large enterprises where integrated ERP-EAM is a procurement requirement.
- Oracle Primavera / Oracle Asset Management: Oracle provides capital project, asset management, and EAM capabilities across its Primavera and broader Oracle applications portfolio. It is a broad incumbent competing with Assetic for capital planning and infrastructure asset workflows.
Emerging players
- MaintainX: MaintainX is a mobile-first CMMS and asset operations platform targeting mid-market manufacturers and facility operators. It represents the modern SaaS challenger cohort that increasingly competes with Assetic's CMMS capabilities in asset-intensive operations.
- UpKeep: UpKeep is a mobile-first CMMS and asset operations management platform used by manufacturers, facility teams, and fleet operators. It competes with Assetic's CMMS layer, particularly for mid-market and digital-first asset operations buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
assetic social profiles
Digital presenceassetic financial estimates
Financial estimateRevenue estimate
Valuation estimate
assetic leadership team
Management profileNumber of profiles
Profiles2 records
assetic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
assetic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about assetic
What does assetic do?
Assetic delivers cloud-based strategic asset management software that helps organisations managing large-scale infrastructure asset portfolios optimise asset performance, manage risk, and develop sustainable long-term asset plans. The platform integrates CMMS, EAM, SAM, IoT remote monitoring, capital planning, sustainability, and community engagement capabilities, supported by professional services for implementation, consulting, integrations, and managed services.
Is assetic a public or private company?
assetic is a private company. It is classified as corporate owned and is currently operating.
When was assetic founded?
assetic was founded in 2006. It employs 51 to 100 people.
Where is assetic based?
assetic is headquartered in Melbourne, Australia, in the Oceania region.
How does assetic make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are assetic's main competitors?
Direct peers on record are IBM Maximo Application Suite, Cityworks, Infor EAM, Bentley Systems AssetWise, IFS and Hexagon EAM. Broad incumbents are SAP S/4HANA Asset Management and Oracle Primavera / Oracle Asset Management. Emerging players are MaintainX and UpKeep.
Does assetic have an API?
No public API is recorded for assetic.
What industry is assetic in?
assetic's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of EUAEAMAL, Capital Planning, Portfolio & Lifecycle Asset Management (EAM/CMMS). Its NAICS code is 54151 and its SIC code is 7372.