What Data Modelling does

Data Modelling is a private, for-profit professional services firm headquartered in Brasília, Brazil, specializing in Business Intelligence consulting and data lifecycle management for large public and private enterprises operating in the Brazilian market. The firm has been in continuous operation for roughly two decades, positioning itself as a specialist BI partner rather than a generalist IT consultancy.

The company's offering combines proprietary DM-branded products with the resale and implementation of IBM's product portfolio, supplemented by a partnership with DW Brasil. This blended model allows the firm to deliver end-to-end data-warehousing and analytics engagements — from environment setup and integration through reporting and ongoing lifecycle support — while leveraging partner ecosystems for tooling and certifications.

Data Modelling's business model is a hybrid of consulting services and product resale/implementation. Revenue is generated primarily through project-based professional services engagements (BI implementations, data lifecycle work) and, to a lesser extent, through partner-product licensing pass-through. The firm employs between 51 and 100 people, consistent with a mid-sized niche consultancy, and concentrates on enterprise-scale Brazilian clients across both public-sector and corporate segments. No funding rounds, acquisitions, or external capital events are disclosed in the available data.

Name

Data Modelling

Legal name

Data Modelling

Website

https://datamodelling.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Data Modelling is a Brasília-based Brazilian consultancy specializing in Business Intelligence and data lifecycle management for large public and private enterprises. It combines proprietary DM-branded products with IBM and DW Brasil partner offerings across roughly 51-100 employees.

Ownership category

akta.pro rank

Product category

Business Intelligence Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Quality, Profiling & Cleansing (HDAEADAD)

akta.pro secondary industries

Data Lineage & Impact Analysis (HDAEADAF), Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Business intelligence consulting
• Data lifecycle management
• Big data projects
• Financial planning consulting
• Database administration

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Professional Services: Consulting and implementation services for Business Intelligence projects, including data architecture, database projects, and BI environment support

Go-to-market motion1 record

Core offering

Data Modelling is a Brazilian consulting firm specializing in Business Intelligence and corporate data lifecycle management. It delivers end-to-end BI project development and support, covering information architecture definition, logical and physical database design, data integration and qualification, semantic visualization layers, BI environment administration, monitoring and tuning, Big Data projects, and financial planning (cash flow, budgeting). The firm also resells and integrates IBM products and offers proprietary DM-branded BI solutions and training.

Product overview

Data Modelling is a Business Intelligence consulting company specializing in corporate data lifecycle management. The company offers a portfolio of proprietary DM products alongside IBM products, covering the full spectrum of BI project development from data architecture and database design to visualization and analysis. The core offering is consulting services combined with Data Modelling-branded products and IBM technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Intelligence Consulting Services (Serviços) End-to-end BI project development and support covering data and database administration, semantic visualization layer creation, data analysis projects, BI environment administration/monitoring/tuning, Big Data projects, financial planning (cash flow, budgeting), information architecture definition, data integration and qualification, and logical/physical database design. Targeted at large public and private enterprises in Brazil with high-complexity projects.
• Produtos DM (DM Products) Data Modelling's proprietary product portfolio consisting of Business Intelligence solutions, data management tools, and consulting services for corporate data lifecycle management.
• Produtos IBM (IBM Products) IBM-branded products and solutions offered as part of Data Modelling's partnership with IBM, including BI and database technologies, resold and integrated for enterprise clients.
• Treinamentos (Training) Training services covering Business Intelligence, data integration and qualification, and database management technologies, delivered by certified professionals to enterprise clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Regional players

• TOTVS: Brazil's largest enterprise software company, with a growing analytics and BI platform footprint. Comparable as a Brazil-based technology provider serving large enterprises on data management and BI, though TOTVS competes primarily through packaged software rather than pure consulting.

Broad incumbents

• IBM Consulting: Global consulting arm of IBM, which is Data Modelling's key technology partner. Overlaps on data architecture, BI, and data governance services for enterprise clients, particularly using Cognos, Db2, and the IBM data fabric. Represents both a partner and a competitive threat for BI implementation work.
• Accenture: Global professional services firm with a large data and analytics practice delivering BI, data governance, and enterprise data platform implementations. Comparable enterprise client base and end-to-end project scope, though operating at significantly larger scale.
• LTIMindtree: Global IT services and consulting firm with significant data and analytics capabilities serving enterprise clients. Comparable as a delivery partner for enterprise BI, data integration, and data lifecycle management projects, with a comparable IBM-related technology footprint.

Direct peers

• Mu Sigma: Global data analytics and decision sciences outsourcing firm serving large enterprises. Comparable as a specialized data and analytics consulting model targeting complex enterprise BI and data-driven decision-making projects.
• CI&T: Brazilian technology and digital consulting firm with a strong data analytics and BI practice serving large enterprises across LATAM. Directly comparable as a Brazilian-rooted consultancy delivering BI, data engineering, and enterprise data lifecycle projects, with similar target customers and IBM-adjacent technology alliances.
• Slalom: US-headquartered consulting firm with a dedicated data and analytics practice delivering BI, data integration, and data governance projects for enterprise clients. Comparable service model, target customer profile, and emphasis on business intelligence and data lifecycle implementations.
• Bip: Global consulting firm specializing in data, analytics, and digital transformation with a strong presence in LATAM. Comparable as a data lifecycle management and BI implementation consultancy serving large enterprises across financial services and the public sector.
• Stefanini: Major Brazilian-headquartered IT consulting and systems integration firm with a large analytics and data management practice. Comparable geographic footprint, enterprise client base, and service portfolio spanning BI, data integration, and database management.

Emerging players

• MicroStrategy: Enterprise BI and analytics platform vendor with a partner ecosystem of implementation consultancies. Comparable as a BI-focused technology provider; Data Modelling's IBM-aligned BI practice conceptually overlaps with the type of deployments MicroStrategy's partners deliver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/data-modelling-consultoria-ltda-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Modelling