ProAg Invest
ProAg Invest is a Madrid-based farmland acquisition and management firm founded in 2023, specializing in high-yield permanent crops (avocado, mango, citrus, olive, pistachio, almond, berries) across Iberia and Italy, serving institutional investors through success-based asset management fees targeting 10–15% IRRs via regenerative and precision agriculture.
- Company typePrivate
- Founded2023
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2B
- OfferingServices
What ProAg Invest does
ProAg Invest is a privately-held farmland acquisition and management firm founded in 2023 and headquartered in Alcobendas, Madrid, Spain. The firm acquires and operates high-yield permanent crop farms — avocado, mango, premium citrus, super-high-density (SHD) olive, pistachio, American almond, and berries — with a focus on two profiles: high-performance brownfield assets and greenfield assets with substantial revaluation potential through crop transformation. Its co-founders, Rafael Martínez-Cañavate (farmer, lawyer, 25+ years in agricultural law and board roles at DCoop, Asaja Granada, and Temple Oliva SCA) and Jaime Rodríguez Pato (ex-CEO of ING IM Iberia & Latam with €3.3bn AuM, 30+ years in financial markets), combine operating ag expertise with institutional asset management discipline.
Operating geographies span Iberia (Spain, Portugal) and Southern Europe (Italy), with the founders' prior track record extending into Latin America. The technical production stack is built around regenerative agriculture and precision farming: anti-weed and anti-evaporation membranes, biological pest control, cover crops, pollinator support, precision irrigation with sensors, and satellite-based monitoring of crop development.
ProAg Invest's business model is asset management for institutional investors seeking uncorrelated, inflation-hedged exposure to farmland. Revenue takes the form of success-based management and performance fees on multi-year commitments, with a target IRR of 10–15% depending on crop and development stage. Commercialization routes farms' output through B2B direct sales to marketers, agricultural cooperatives, and OPFH 'Club Deals' on prime markets. The firm positions itself as a small, highly executive operation targeting a limited number of investment partners rather than pursuing broad distribution.
ProAg Invest firmographics
Firmographics- Name
- ProAg Invest
- Legal name
- ProAg Invest
- Website
- https://proaginvest.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- ProAg Invest is a Madrid-based farmland acquisition and management firm founded in 2023, specializing in high-yield permanent crops (avocado, mango, citrus, olive, pistachio, almond, berries) across Iberia and Italy, serving institutional investors through success-based asset management fees targeting 10–15% IRRs via regenerative and precision agriculture.
- Ownership category
- akta.pro rank
ProAg Invest industry classification
Industry- Product category
- Farmland Investment Management
- NAICS
- Other Crop Farming (1119), Vegetable and Melon Farming (1112)
- SIC
- Investment Advice (6282), Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Natural Resources — Farmland & Agriculture (FSAAAKAI)
- akta.pro secondary industries
- CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Biosecurity, Pest & Disease Control for CEA (IPM, Screening, Sanitation) (AFAAAHAK)
Keywords
Where ProAg Invest is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ProAg Invest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Success-Based Investment Management Fees: Asset management fees tied to investment performance and farm value creation. Success-based fee structure aligns firm interests with investor returns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom investment terms based on crop type and development stage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
ProAg Invest product offering
Product offeringCore offering
ProAg Invest acquires and manages portfolios of permanent crop farms across Iberia (Spain, Portugal) and Italy for institutional investors, covering identification, technical and legal due diligence, acquisition, transformation, operation, and commercialization of high-yield crops including avocado, mango, premium citrus, SHD olive, pistachio, American almond, and berries. The firm targets IRRs in excess of 10-15% through diversified portfolios, regenerative agriculture practices, and direct B2B commercialization via agricultural cooperatives and OPFH Club Deals.
Product overview
ProAg Invest is a farmland management firm that offers investment and management services for agricultural properties rather than a traditional software product. The company specializes in acquisition and management of high-yield permanent crop farms (avocado & mango, premium citrus, SHD olive, pistachio, American almond, and berries) across Iberia and Latin America. Their service offering encompasses full-cycle farm management including technical operations, commercialization through B2B channels and agricultural cooperatives, legal and administrative support, financial management, and sustainability practices. No discrete software products, modules, or SaaS offerings were identified in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use ProAg Invest
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ProAg Invest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProAg Invest partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
ProAg Invest competitors and assessment
Company assessmentDirect peers
- Mirova Natural Capital: Affiliate of Natixis Investment Managers investing in natural capital, including sustainable agriculture and forestry. Directly comparable as an institutional-grade natural-capital platform combining regenerative practices with ESG mandates.
- SLM Partners: Farmland investment manager focused on regenerative and sustainable agriculture in the U.S., Australia, and Europe. Highly comparable to ProAg given its regenerative mandate, institutional LP base, and focus on transforming farmland into higher-value sustainable operations.
- Astarte Capital Partners: London-based investment firm focused on regenerative agriculture and natural capital strategies. Comparable to ProAg's thesis of raising institutional capital for sustainable farmland transformation and ESG-aligned agricultural investments.
Broad incumbents
- Nuveen (TIAA) Global Farmland: One of the world's largest institutional farmland investment managers, operating across the U.S., Australia, South America, and parts of Europe. Comparable to ProAg as a professional farmland manager raising capital from institutional investors, though at much larger scale and without ProAg's Iberian specialty-crop focus.
- Gladstone Land Corporation: Public U.S. farmland REIT focused on high-value permanent and specialty crops (including almonds, pistachios, berries). Comparable to ProAg in its focus on permanent-crop farmland as an institutional asset class, although U.S.-listed and primarily a lessee model.
- Farmland Partners Inc. Public U.S. farmland REIT managing a diversified portfolio of row-crop and specialty farmland. Comparable as a publicly traded institutional vehicle for farmland investment, though far larger and focused primarily on U.S. row crops rather than Mediterranean permanent crops.
- COFCO International: Global agribusiness operating origination, trading, and farm management across major agricultural regions including Iberia. Comparable as a vertically integrated agricultural operator with farm management and commercialization capabilities relevant to ProAg's model.
- Manulife Investment Management (Hancock Natural Resource Group): Global timberland and agricultural asset manager managing tens of billions in farm and timberland assets for institutional investors. Directly comparable as a large-scale natural-resource real-asset manager targeting pension and sovereign LPs.
Regional players
- DCoop: Large Spanish agricultural cooperative in which ProAg co-founder Rafael Martínez-Cañavate serves as a board member. Comparable as a regional commercialization channel for olive, almond, and other Iberian permanent crops, and as an example of cooperative-based market access that ProAg leverages via OPFH Club Deals.
Emerging players
- Hispatec Agrointeligencia: Spanish agricultural technology provider offering precision agriculture and farm management software used by Iberian growers. Comparable as a regional enabler of the precision-irrigation, satellite-monitoring, and farm-management workflows that ProAg applies to its managed farms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
ProAg Invest social profiles
Digital presenceProAg Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProAg Invest leadership team
Management profileNumber of profiles
Profiles2 records
ProAg Invest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProAg Invest M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProAg Invest
What does ProAg Invest do?
ProAg Invest acquires and manages portfolios of permanent crop farms across Iberia (Spain, Portugal) and Italy for institutional investors, covering identification, technical and legal due diligence, acquisition, transformation, operation, and commercialization of high-yield crops including avocado, mango, premium citrus, SHD olive, pistachio, American almond, and berries. The firm targets IRRs in excess of 10-15% through diversified portfolios, regenerative agriculture practices, and direct B2B commercialization via agricultural cooperatives and OPFH Club Deals.
Is ProAg Invest a public or private company?
ProAg Invest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProAg Invest founded?
ProAg Invest was founded in 2023.
Where is ProAg Invest based?
ProAg Invest is headquartered in Madrid, Spain, in the Europe region.
How does ProAg Invest make money?
One revenue line is on record: success-Based Investment Management Fees.
Who are ProAg Invest's main competitors?
Direct peers on record are Mirova Natural Capital, SLM Partners and Astarte Capital Partners. Broad incumbents are Nuveen (TIAA) Global Farmland, Gladstone Land Corporation, Farmland Partners Inc., COFCO International and Manulife Investment Management (Hancock Natural Resource Group). DCoop is listed as a regional player. Hispatec Agrointeligencia is listed as an emerging player.
Does ProAg Invest have an API?
No public API is recorded for ProAg Invest.
What industry is ProAg Invest in?
ProAg Invest's product category is Farmland Investment Management. Its primary akta.pro industry code is FSAAAKAI, Natural Resources — Farmland & Agriculture, with a secondary code of AFAAAHAG, CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control). Its NAICS code is 1119 and its SIC code is 6282.