Cider Lab

What Cider Lab does

CiderLab is a Netherlands-based direct-to-consumer webshop operated from Utrecht that retails artisanal craft ciders sourced from small-scale producers across the Netherlands, France, England, and additional European countries. The company curates a portfolio of still, sparkling, dry, sweet, scrumpy, and soft ciders and positions itself as the Dutch market counterpart to craft-beer retailing, emphasizing traditional methods and experimentation over mass production. The current storefront displays a 'gesloten voor verkoop' (closed for sales) notice and features Mister Tree Ciders under a limited-time webshop takeover, indicating a thin active inventory and a pivot toward partnership-driven curation rather than broad multi-producer stocking.

The business extends beyond pure e-commerce into B2B and experiential channels: it supplies the horeca (hospitality) sector, services festivals, and offers workshops and cider advisory services routed through a single [email protected] inbox. A separate 'Cidermakers Nederland' platform functions as a directory with an interactive map of Dutch cider producers, positioning CiderLab as an ecosystem intermediary rather than a single-brand retailer. Marketing is lean — a quarterly newsletter at most, a registered CiderLab® trademark, and compliance with Thuiswinkel Waarborg (Wet Koop op Afstand) and NIX18 age-verification standards via PostNL delivery.

The revenue model is one-time product transactions through the own webshop supplemented by services and B2B supply, operated by founder Mark with a headcount of 1–10. No fundraising, parent company, or external investor activity is disclosed. The company is registered with the Dutch Chamber of Commerce (#63712881) and holds trademark protection on its name and logo. Underlying technology for the storefront is not publicly disclosed and shows standard e-commerce account/cart/checkout functionality with no proprietary platform layer, API surface, or AI/ML components.

Name

Cider Lab

Legal name

CiderLab

Website

https://ciderlab.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CiderLab is a Netherlands-based online retailer that curates and sells artisanal craft ciders from small-scale Dutch and European producers to Dutch consumers, hospitality businesses, and festivals, while also running the Cidermakers Nederland producer directory.

Ownership category

akta.pro rank

Product category

Online Craft Cider Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft cider retail
• Artisanal cider e-commerce
• Dutch beverage webshop
• Cider consulting services
• Horeca cider supply

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Craft Cider Retail: CiderLab operates an e-commerce storefront selling craft ciders from small-scale producers in the Netherlands, France, England and beyond. Revenue is generated through one-time product transactions on their webshop. The company also facilitates connections between Dutch cider makers and consumers through their platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CiderLab® is a Dutch webshop that retails artisanal craft ciders sourced from small-scale producers across the Netherlands, France, England and beyond, offering a curated portfolio spanning still, sparkling, dry, sweet, scrumpy, and soft styles. The company also runs the Cidermakers Nederland directory platform showcasing Dutch cider producers, and provides cider-related consulting services covering gift suggestions, cider-making advice, workshops, and horeca/festival engagements. Founder Mark curates the selection personally based on professional cider training and extensive tasting research across Europe and Japan.

Product overview

CiderLab operates as an e-commerce platform for artisanal ciders, featuring a curated portfolio of products from small-scale producers in the Netherlands, France, England and beyond. The core offering includes still, sparkling, dry, sweet, scrumpy, and soft ciders sold through their webshop. Currently featuring Mister Tree Ciders in a limited-time webshop takeover. The company also provides a platform for Dutch cider makers via the 'Cidermakers Nederland' directory with an interactive map, and offers consulting services for cider making advice, workshops, and hospitality/festival inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisanal Cider Portfolio Curated portfolio of artisanal craft ciders from small-scale producers in the Netherlands, France, England and beyond, sold through the ciderlab.nl webshop. Includes still, sparkling, dry, sweet, scrumpy, and soft cider varieties targeting Dutch adult consumers seeking properly apple-based craft cider.
• Cider Consulting Services Advisory services covering cider-related questions, gift suggestions, cider-making advice, workshops, horeca (hospitality) support, and festival/event inquiries, delivered directly by founder Mark to individual consumers, hospitality businesses, and event organizers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mister Tree CidersminorOthersMister Tree Ciders is featured as a 'Webshop Takeover' partner, temporarily featured on CiderLab's platform with their ciders. The partnership appears to be a limited-time promotional arrangement where Mister Tree adds ciders to CiderLab's collection.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gall & Gall: Largest off-premise alcohol retail chain in the Netherlands under Ahold Delhaize. Comparable on end-market (Dutch alcohol off-premise consumers) but operates at vastly broader scale across all alcohol categories.
• Beerwulf: Major Dutch online alcohol specialist (originally craft beer, now broader beverages). Comparable as an online specialty alcohol retailer reaching Dutch consumers with curated assortments and subscription mechanics.

Direct peers

• Aspall Cyder: Iconic UK craft cyder producer selling direct and through UK/European on- and off-trade. Comparable in craft-cider positioning, small-batch heritage, and direct-retail customer experience.
• Sandford Orchards: Devon-based independent craft cider producer with own webshop and on-trade focus. Comparable as a small-batch cider specialist operating DTC, horeca, and festival channels in Europe.
• Thatchers Cider: Family-owned craft cider maker (UK) with significant direct-to-consumer and on-trade presence. Comparable as a craft-cider specialist with branded retail and horeca channels across European markets.
• The Cider Box: UK-based online cider specialist curating craft ciders from multiple producers. Directly comparable in curated multi-producer craft cider e-commerce model and end-consumer targeting.
• Mister Tree Ciders: Cider producer and direct-to-consumer brand currently featured as a 'webshop takeover' partner on CiderLab. Overlaps directly in small-batch, craft cider positioning and Dutch (and broader European) consumer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ciderlab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cider Lab