Money Plus

What Money Plus does

Money Plus is a family-owned Australian consumer lender founded in 2000 and operated by Abaz Pty Ltd (Australian Credit Licence Number 391 104), with head office in Blacktown, New South Wales. The company provides short-term, small-dollar cash loans ranging from $100 to $6,000 to working Australians who need quick access to funds for personal purposes such as emergency expenses, car repairs, medical and dental bills, rental bonds, school fees, and debt management. It serves individuals aged 18+ who are currently employed, earning over $250 per week paid electronically, and who typically cannot readily access traditional bank financing.

The loan portfolio is structured around three regulated Australian credit contract types: Small Amount Credit Contracts (SACC, loans under $2,000, terms up to 30 weeks), Medium Amount Credit Contracts (MACC, $2,001–$5,000, terms up to 26 weeks), and Other Amount Credit Contracts (OACC, $5,001–$6,000). Loans are distributed through a hybrid model combining seven physical branches across Western Sydney (St Marys, Bankstown, Blacktown, Campbelltown, Parramatta, Ingleburn, Liverpool) offering 30-minute in-branch decisions and same-day funding, alongside a website and iOS/Android mobile app enabling ~5-minute online applications with processing up to 24 hours. The consumer-facing platform integrates third-party services including Illion and Experian for automated bank statement retrieval (minimum 90 days of transaction history) and the Australian Government's Document Verification Service for identity verification.

The business model is fee-based rather than interest-based, generating revenue through a 20% establishment fee on the amount borrowed charged upfront and a 4% monthly credit fee over the loan term; a $1,000 loan over six months, for example, incurs $440 in total fees. For loans above $2,000 the APR is 48%, and a $1,000 loan over 26 weeks carries a 152.04% comparison rate. Repayments can be made weekly, fortnightly, or monthly with no upfront application fees. Go-to-market blends direct-to-consumer branch and digital channels with inside sales support via phone and email, supported by a content blog, social media presence, and TV advertising.

Name

Money Plus

Legal name

Abaz Pty Ltd

Website

https://moneyplus.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Australian lender (est. 2000) providing short-term cash loans of $100–$6,000 to working individuals via seven Western Sydney branches and an online/mobile channel, generating fee-based revenue under Australian consumer credit regulation.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Other Nondepository Credit Intermediation (52229)

SIC

Personal Credit Institutions (6141)

akta.pro industry

PRIMARYFSAKAMAI

Small-Dollar Short-Term Installment Loans (Non-payday)

Financial & Insurance/Lending & Consumer Finance/Payday Loans & Short-Term Credit

Keywords

• Consumer lending
• Small cash loans
• Short-term lending
• Personal loans
• Payday loans

Headquarters

HQ city

Blacktown

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Loan Origination Fees: Establishment fee of 20% of the amount borrowed, charged upfront at loan inception. This is the primary upfront revenue stream for each loan originated.
2. Monthly Credit Fees: Monthly credit fee of 4% of the amount borrowed, charged throughout the loan term. For example, a $1,000 loan over 6 months incurs $240 in monthly fees ($40 x 6 months). Combined with the establishment fee, total fees for this example equal $440.
3. Small Amount Credit Contracts (SACC): Loans under $2,000 with loan terms up to 30 weeks, subject to National Consumer Credit Protection Act regulations. This represents the entry-tier lending product.
4. Medium Amount Credit Contracts (MACC): Loans between $2,001 and $5,000 with loan terms up to 26 weeks, governed by the Consumer Credit Protection Act.
5. Other Amount Credit Contracts (OACC): Loans between $5,001 and $6,000, the highest tier of lending products offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Money Plus provides short-term cash loans ranging from $100 to $6,000 to working Australians through 7 physical branches in Western Sydney and an online platform. Its products are structured as Small Amount Credit Contracts (SACC, under $2,000, up to 30 weeks), Medium Amount Credit Contracts (MACC, $2,001–$5,000, up to 26 weeks), and Other Amount Credit Contracts (OACC, $5,001–$6,000), all governed by the National Consumer Credit Protection Act 2009. Loans are priced via a 20% establishment fee and 4% monthly credit fee, with 30-minute in-branch decisions and same-day funding upon approval.

Product overview

Money Plus is a consumer lending company offering short-term cash loans ranging from $100 to $6,000 through a combination of 7 physical branch locations in NSW (Australia) and digital channels (website and mobile application). The product portfolio is structured around three main credit contract types regulated under Australian consumer credit law: Small Amount Credit Contracts (SACC) under $2,000, Medium Amount Credit Contracts (MACC) between $2,001-$5,000, and Other Amount Credit Contracts (OACC) between $5,001-$6,000. The company offers both in-branch and online application channels, with 30-minute approval decisions available at branches and same-day funding upon approval. The mobile application provides account management and loan application functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Loans (SACC, MACC and OACC) Short-term cash loans ranging from $100 to $6,000 for working Australian consumers, available in three regulated tiers: Small Amount Credit Contracts (SACC) under $2,000 with up to 30-week terms, Medium Amount Credit Contracts (MACC) from $2,001 to $5,000 with up to 26-week terms, and Other Amount Credit Contracts (OACC) from $5,001 to $6,000. Priced via a 20% establishment fee and 4% monthly credit fee; no assets required.
• Online Loan Application Digital self-serve loan application channel at moneyplus.com.au allowing customers to apply for loans from $100 to $6,000 online, with a 5-minute application completion and submit process. Online applications may take up to 24 hours for processing due to volume.
• Money Plus Mobile Application iOS and Android app enabling customers to manage their Money Plus account, track loan application status, and apply for loans anytime, anywhere. Available on the Apple App Store and Google Play Store.

Quantifiable outcome

• 30-minute decision time for in-branch applications upon provision of all documents
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Afterpay (Block): Afterpay's BNPL model addresses small-dollar, short-duration consumer credit needs that otherwise flow to SACC lenders like Money Plus. It is not a direct lender-by-lender competitor but increasingly captures the same end-customer use cases (emergency purchases, bills).
• Pretty Penny Finance: Pretty Penny Finance offers small personal loans (up to ~$2,000) to Australian borrowers on Centrelink and low incomes. It overlaps with Money Plus's lower SACC tier and serves a partially adjacent, more financially constrained customer base.

Direct peers

• Cash Converters: Cash Converters operates an Australian franchise network offering payday-style personal loans alongside pawnbroking and second-hand retail. Its bricks-and-mortar store format and small-dollar loan products make it a directly comparable peer to Money Plus's branch-based short-term lending model.
• Speedy Cash: Speedy Cash provides fast cash loans of $200–$2,000 to Australian consumers. Its product positioning, target market, and regulatory framework mirror Money Plus's SACC offering, making it a direct niche competitor.
• Nimble: Nimble is one of Australia's largest online short-term personal lenders, offering loans from $300 to $10,000 with same-day funding. It directly competes with Money Plus's SACC/MACC products via a fully digital channel targeting the same underbanked consumer base.
• Cash Stop: Cash Stop is an Australian short-term lender with multiple physical branches in NSW and Victoria, providing small cash loans to working Australians. Its hybrid branch-and-online distribution and similar fee structure make it a close comparably-sized peer.
• Cash Train: Cash Train operates an Australian online platform offering SACC and MACC loans with same-day funding. It serves the same target customer segment (employed, low-income borrowers needing fast cash) under the same NCCPA regulatory regime as Money Plus.
• Wallet Wizard: Wallet Wizard provides small personal loans ($300–$5,000) targeted at working Australians with non-prime credit profiles. It operates in the same NCCPA-regulated SACC/MACC product space as Money Plus with similar loan sizes, terms, and customer eligibility criteria.

Broad incumbents

• Plenti Group: Plenti is an ASX-listed Australian fintech offering consumer loans (auto, renewable energy, personal). While broader in product scope and higher in loan size, it competes with Money Plus's MACC/OACC tiers and represents a scaled, well-capitalized benchmark for an Australian consumer lender.
• Latitude Financial Services: Latitude Financial is a major Australian non-bank consumer credit provider spanning personal loans, credit cards, and instalment products. Its unsecured personal loan book overlaps with Money Plus's higher-loan tiers and provides a scaled incumbent comparison for fees, margins, and risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moneyplusaustralia
• LinkedInlinkedin.com/company/money-plus-australia
• Instagraminstagram.com/moneyplusloans
• Xx.com/moneyplus_1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Plus