Chic Antique

What Chic Antique does

Chic Antique A/S is a privately held Danish B2B wholesale company, founded in 2005 by Bente Kienast, that designs and distributes French country style home décor and furniture with a Nordic influence. The company is headquartered in Holbæk, Denmark, operates from a single site with more than 50 employees, and sells exclusively to retailers through a login-protected B2B webshop supported by a network of agents and distributors across Europe, reaching more than 9,000 retailers in over 55 countries. Its portfolio spans furniture, home textiles, candles, lighting, kitchenware, bath, planters, garden décor, artificial flowers, fashion accessories, and wrapping, organized into more than 50 product series named after French cities (Aix, Provence, Marseille, Versailles, etc.), alongside branded sub-lines including Éternel wellness products and the Grimaud reclaimed-wood collection. The company releases multiple seasonal collections per year and participates in major European trade fairs including Nordstil, Formland, and Autumn Fair.

The business model is wholesale one-time purchase transactions with retailers; pricing is not publicly disclosed and access to the B2B webshop requires a login application. Chic Antique does not sell directly to consumers. Revenue is generated through direct sales via the webshop and through European agents and distributors who serve as the local commercial layer for independent interior, furniture, flower, and gift shops. The company is founder-owned, with Bente Kienast as Owner and Design Manager and her husband Allan Kienast as CFO, and has no disclosed institutional investors, parent company, or subsidiary structure. There is no proprietary technology disclosed; the core capability is design curation, sourcing, and distribution of 3,500+ SKUs held in stock for immediate delivery, supported by marketing channels including Facebook, Instagram, Pinterest, weekly newsletters, an image bank, and trade show presence.

Name

Chic Antique

Legal name

Chic Antique A/S

Website

https://chicantique.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Chic Antique is a Danish B2B wholesaler founded in 2005 that designs and distributes French-inspired home décor, furniture, textiles, and wellness products to 9,000+ retailers in over 55 countries from its headquarters in Holbæk.

Ownership category

akta.pro rank

Product category

Wholesale Home Décor & Furniture

NAICS

Home Furnishings Retailers (44912), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• French-inspired home décor
• Wholesale home furnishings
• B2B interior accessories
• Country style furniture
• Seasonal home accessories

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale B2B Sales: Chic Antique operates as a B2B wholesaler selling French-inspired home interiors and decorative arts directly to retailers worldwide. Products are sold through a B2B webshop, with over 3,500 items in stock for immediate delivery. Sales occur through direct relationships with retailers, as well as through agents and distributors throughout Europe.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Chic Antique designs and wholesales French country style home décor, furniture, textiles, candles, kitchenware, and wellness products to retailers in more than 55 countries. The company maintains over 3,500 stocked SKUs across multiple product categories and 52 French-city named series, launching several seasonal collections per year. All products are sold exclusively B2B via a password-protected webshop and through a network of European agents and distributors; the company does not sell directly to private consumers.

Product overview

Chic Antique is a B2B wholesale company offering a comprehensive portfolio of French-inspired home décor and living products sold exclusively to retailers in more than 55 countries. The offering consists of multiple product categories including Furniture (garden furniture, tables, sofas, cabinets, display cabinets, mirrors), Home Textiles (cushions, quilts, throws, tablecloths, rugs, curtains, towels), Candles & Napkins (dinner candles, taper candles, pillar candles, scented candles, LED candles, napkins), Candlesticks (tealight holders, hurricanes, candlesticks), Lanterns, Lighting (lamps, chandeliers, string lights), Interior (vases, figurines, wreaths, frames, signs, clocks), Storage (boxes, baskets, fil de fer), Kitchen (cutlery, tableware, glassware), Bath (bath series, toilet paper holders, storage), Planters & Centrepieces, Garden Décor, Artificial Flowers, Fashion (scarves, bags, eyewear), and Wrapping materials. The portfolio includes branded sub-lines such as Éternel Wellness Products (with seven numbered fragrance variants: No.0 PURE ÉTERNEL through No.7 PEPPERMINT, plus face/hand/foot/body care lines), Grimaud (reclaimed wood décor and furniture), and 52 French-city named product series (Aix, Amilly, Provence, Marseille, etc.). Multiple seasonal collections are released annually, including Spring/Summer 2026, Maritime Summer, Lemon Love, Easter Collection, and Christmas items.

Differentiator

Problem solved

Functional benefit

Brands

• Éternel: Wellness product line including face care, hand care, foot care, body care, and home products with seven scent variations (PURE, JASMINE DREAMS, LEMONGRASS, APPLE BLOSSOM, WHITE TEA, LAVENDER BLOOM, GRAPEFRUIT FIELDS, PEPPERMINT).
• Chalet de Noël
• Grimaud

Products and services

• Éternel Wellness Products Chic Antique's exclusive branded wellness line selling face care, hand care, foot care, body care, home products, and accessories in seven fragrance variants to retailer customers for resale.
• Grimaud Series Chic Antique's signature reclaimed-wood series of unique d\u00e9cor items and furniture, each piece unique, sold to retailers for resale to consumers seeking rustic, history-rich home accents.
• Spring/Summer 2026 Collection Seasonal Spring/Summer 2026 assortment of French-inspired home goods across Chic Antique's full category range, available to approved wholesale retail customers via the B2B webshop.
• Eyewear (Sunglasses) 2026 Chic Antique's new fashion category of sunglasses and eyewear accessories launched for 2026, sold B2B to retailers as part of the company's lifestyle offering.
• Chalet de Noël Christmas Collection A specialized Christmas seasonal collection of French-inspired holiday decorative and gift items sold to retailers during the Christmas selling period.
• Easter Collection Chic Antique's seasonal Easter decorative collection of home accessories and gift items, available B2B to retailers for the spring selling period.
• Aix Textile Collection Named textile-focused product collection within the Chic Antique range, primarily covering cushions, tablecloths, runners, and related home textile items for B2B retail customers.
• Maritime Summer Collection A maritime-themed summer assortment of home décor and lifestyle items sold B2B to retailers as a themed seasonal offering.
• Lemon Love Collection A lemon/citrus-themed assortment of decorative and kitchen items offered to B2B retail customers as a themed summer collection.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kræftens Bekæmpelse (Danish Cancer Society)minorOthersChic Antique supports the Danish Cancer Society as part of its corporate social responsibility efforts, supporting their work in cancer treatment research, patient support, and disease awareness.
• Danske Hospitalsklovne (Danish Hospital Clowns)minorOthersChic Antique is a proud sponsor of Danish Hospital Clowns, supporting their work bringing laughter and care to hospitalized children and their families.
• Jakob Egholm (Local Cyclist)minorOthersChic Antique sponsors local cycling talent Jakob Egholm, a promising young rider for Airtox-Carl Ras team, as part of their commitment to supporting local community and talent.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chicantiquedk
• Instagraminstagram.com/chicantiquedk
• Pinterestdk.pinterest.com/chicantiquedk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chic Antique