Decoda
Decoda builds truck-mounted LiDAR, edge-AI, and cloud-analytics systems for real-time haul road monitoring at open-pit mines, selling RockAware, BundAware, and Haul Road Productivity Monitoring products plus the co-developed KalPRO HaulSight to Tier 1 mining operators.
- Company typePrivate
- Founded2022
- HeadquartersDurham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Decoda does
Decoda is a Brisbane-headquartered mining-technology company that builds truck-mounted sensing and analytics systems for open-pit haul road monitoring. The company, a trading name of Sime Darby Industrial Australia Pty Ltd, mounts ruggedised LiDAR, IMU/accelerometer/gyroscope, and camera hardware directly on production haul trucks, then processes the multimodal sensor stream through on-board edge computing and cloud analytics. The platform, branded Decoda Detect, captures road-condition data at half-metre intervals — approximately twenty times the granularity of traditional drone surveys — and powers three integrated solutions: RockAware (real-time rock and debris hazard detection for tyre protection), BundAware (LiDAR-based bund wall compliance monitoring), and Haul Road Productivity Monitoring (AI-driven G-force analytics identifying speed-derate causes). Closed-loop integration with mine-site Fleet Management Systems and Equipment Management Systems converts detections into automated, geo-fenced work orders without supervisor intervention.
Decoda sells a combination of hardware, recurring software/subscription analytics, and professional services to large open-pit mining operators, with disclosed enterprise customers including Anglo American, Stanmore Resources, Newmont, and Glencore. The go-to-market blends direct enterprise field sales — site demonstrations and performance reviews targeted at mine operations, safety, and executive leadership — with two flagship channel partnerships: a co-development alliance with Kal Tire's Mining Tire Group producing the KalPRO HaulSight joint product (integrated into Kal Tire's TOMS workflow) and an exclusive value-added distribution agreement with TECWISE Latam for Chile and Brazil. Distribution through these partners, alongside direct enterprise engagement, has carried Decoda's technology to approximately 150 mine sites across 19 countries. The company operates with a small employee base (reported 1-10) and is positioned as a niche hardware-software specialist within the broader Sime Darby Industrial Australia conglomerate.
Decoda firmographics
Firmographics- Name
- Decoda
- Legal name
- Sime Darby Industrial Australia Pty Ltd
- Website
- https://decoda.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decoda builds truck-mounted LiDAR, edge-AI, and cloud-analytics systems for real-time haul road monitoring at open-pit mines, selling RockAware, BundAware, and Haul Road Productivity Monitoring products plus the co-developed KalPRO HaulSight to Tier 1 mining operators.
- Ownership category
- akta.pro rank
Decoda industry classification
Industry- Product category
- Mining Haul Road Monitoring Technology
- NAICS
- Support Activities for Mining (213)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industry
- Incident Detection, Claims & Evidence Management (TLAEANAE)
Keywords
Where Decoda is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Decoda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware + Software/Subscription Services: Decoda sells integrated hardware-software systems installed on haul trucks. The system includes on-board sensors (LiDAR, IMU, cameras), edge computing hardware, and cloud-based analytics software. Revenue is generated through hardware sales combined with ongoing software/subscription services for data analytics, monitoring, and platform access. Integration with existing FMS/EMS platforms is included.
- Professional Services & Consulting: Decoda provides implementation support, consulting services, and performance reviews for mine site deployments. The company employs analytics professionals and expert consultants who support technology deployment and operational improvement.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Decoda product offering
Product offeringCore offering
Decoda sells an integrated hardware-software system—Decoda Detect—that mounts ruggedised LiDAR, IMU, and camera sensors on production haul trucks to continuously scan haul roads, dump zones, and load areas. Edge AI processes the data in real time to detect rocks and debris, monitor bund wall compliance, and analyse road condition, with alerts pushed to operators in-cab and automated work orders issued through existing mine FMS/EMS platforms. The offering is delivered as a packaged subscription-supported platform with three named solutions: RockAware™, BundAware™, and Haul Road Productivity Monitoring, plus the joint KalPRO HaulSight product with Kal Tire.
Product overview
Decoda offers a modular, platform-based product suite for mining haul circuit intelligence. The core technology is Decoda Detect — a truck-mounted detection platform using LiDAR, cameras, and edge AI — which powers three integrated solutions: RockAware (rock hazard detection for tyre protection), BundAware (bund wall compliance monitoring), and Haul Road Productivity Monitoring (road condition analysis). These are delivered through a cloud portal with FMS/EMS integration, and the KalPRO HaulSight joint product with Kal Tire extends the platform into the North American market. The architecture follows a detect-analyze-act closed-loop model, with automated work order generation.
Differentiator
Problem solved
Functional benefit
Brands
- RockAware™: Real-time rock and debris detection system for haul roads, dump zones, and load areas that identifies hazards to prevent tyre damage. Uses LiDAR and camera technology to geo-tag, classify by severity, and send alerts for immediate action.
- BundAware™
- Haul Road Productivity Monitoring
- Decoda Detect
- IPM (Integrated Performance Management)
Products and services
- RockAware™
- BundAware™
- Haul Road Productivity Monitoring (Haul Detect)
- KalPRO HaulSight Autonomous haul road hazard detection system jointly developed with Kal Tire, integrating Decoda's LiDAR and camera sensors with Kal Tire's TOMS (Tire & Operations Management System) workflow for 24/7 real-time monitoring. Delivers 15-25% tyre life extension, 8-12% fuel efficiency improvements, 20-30% maintenance downtime reduction, and 40-60% safety incident reduction with ROI timelines of 3-18 months. Validated through 18 months of field testing at Canadian mine sites in sub-zero conditions.
- Decoda Detect First-of-its-kind truck-mounted detection technology platform with ruggedised HD LiDAR, edge processing, and AI. Turns haul trucks into rolling survey instruments scanning roads at half-metre intervals with 20x the granularity of drone surveys. Delivered a 60% reduction in tyre-rock impacts in a Queensland deployment and distils millions of data points into a single red/green in-cab alert enabling millisecond operator decisions.
Quantifiable outcome
- 15-25% tyre life extension
- +9 more outcomes
Companies that use Decoda
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Decoda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Decoda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- TECWISE LatamcoreStrategic partnership making TECWISE Latam the exclusive value-added channel partner for distribution of Decoda's full suite of haul road productivity systems across Latin America, with initial focus on Chile and Brazil. TECWISE Latam leads sales, implementation support, and customer engagement across the region. TECWISE brings deep expertise and long-standing relationships in the Latin American mining sector, enabling Decoda's formal entry into the LATAM market.
- Kal Tire Mining Tire GroupflagshipStrategic alliance between Kal Tire's Mining Tire Group and Decoda to co-develop and launch KalPRO HaulSight, an autonomous haul road hazard detection system. The system integrates Decoda's LiDAR and camera sensors with Kal Tire's TOMS (Tire & Operations Management System) for automated priority-based, geo-tagged work orders. The partnership underwent 18 months of field validation at Canadian mine sites, demonstrating consistent accuracy in sub-zero temperatures and challenging conditions. Kal Tire brings tyre management expertise and established customer relationships across global mining operations.
- Sime Darby Industrial AustraliaflagshipDecoda is a trading name of Sime Darby Industrial Australia Pty Ltd. Sime Darby is a major industrial conglomerate providing the parent company infrastructure and resources for Decoda's operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Decoda competitors and assessment
Company assessmentDirect peers
- Maptek: Mining-focused technology company providing 3D mapping, sensors, and monitoring tools for open-pit operations. Most directly comparable to Decoda in combining mining-grade sensing hardware, software analytics, and on-site deployment for operational intelligence.
- RCT: Australian mining technology provider of autonomy, safety, and machine guidance solutions for haul trucks and loaders. Overlaps with Decoda in vehicle-mounted mining safety systems and Australian commercial base.
- Modular Mining Systems: Provides fleet management, machine guidance, and real-time mining optimisation software for haul trucks. Closely comparable business model (hardware + software for haul-fleet productivity and safety), now owned by Hexagon.
Broad incumbents
- Caterpillar (Cat MineStar / Command for Hauling): Major mining OEM offering MineStar fleet management and Command for Hauling autonomous systems. Comparable in addressing haul-truck productivity, safety, and road-condition visibility, but as part of a full equipment OEM portfolio.
- Komatsu (Smart Mining / FrontRunner): Mining OEM with autonomous haulage (FrontRunner) and Smart Mining productivity solutions. Comparable on haul-fleet optimisation and autonomous integration, with a far broader product and services portfolio.
- Epiroc: Mining and infrastructure equipment OEM with a 6th Sense digital portfolio covering automation, safety, and fleet monitoring. Comparable in addressing haul-fleet productivity and mining digital infrastructure at scale.
- Sandvik (AutoMine / OptiMine): Mining equipment OEM offering AutoMine autonomy and OptiMine analytics. Comparable on haul-truck and underground mining automation/analytics, though broader and more established.
- Hexagon: Large diversified sensor and software group with a Mining division (including Modular Mining) covering fleet management, surveying, and safety. Broader portfolio and global reach than Decoda, but overlapping in haul-fleet monitoring.
Emerging players
- Aptella: Positioning and machine-control technology provider serving mining, construction, and geospatial markets in Australia/NZ. Comparable in applying sensors and analytics to mining/earthmoving operations, though more focused on machine guidance than haul-road monitoring.
- Propeller Aero: Drone-based surveying and site intelligence platform widely used in mining and construction for earthworks and haul-road mapping. Comparable end-use (haul-road condition intelligence) but uses aerial surveys rather than truck-mounted sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decoda social profiles
Digital presenceDecoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decoda leadership team
Management profileNumber of profiles
Profiles2 records
Decoda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decoda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decoda
What does Decoda do?
Decoda sells an integrated hardware-software system—Decoda Detect—that mounts ruggedised LiDAR, IMU, and camera sensors on production haul trucks to continuously scan haul roads, dump zones, and load areas. Edge AI processes the data in real time to detect rocks and debris, monitor bund wall compliance, and analyse road condition, with alerts pushed to operators in-cab and automated work orders issued through existing mine FMS/EMS platforms. The offering is delivered as a packaged subscription-supported platform with three named solutions: RockAware™, BundAware™, and Haul Road Productivity Monitoring, plus the joint KalPRO HaulSight product with Kal Tire.
Is Decoda a public or private company?
Decoda is a private company. It is classified as corporate owned and is currently operating.
When was Decoda founded?
Decoda was founded in 2022. It employs 11 to 50 people.
Where is Decoda based?
Decoda is headquartered in Durham, Canada, in the North America region.
How does Decoda make money?
Two revenue lines are on record. Hardware + Software/Subscription Services are the primary driver. The others are professional Services & Consulting.
Who are Decoda's main competitors?
Direct peers on record are Maptek, RCT and Modular Mining Systems. Broad incumbents are Caterpillar (Cat MineStar / Command for Hauling), Komatsu (Smart Mining / FrontRunner), Epiroc, Sandvik (AutoMine / OptiMine) and Hexagon. Emerging players are Aptella and Propeller Aero.
Does Decoda have an API?
No public API is recorded for Decoda.
What industry is Decoda in?
Decoda's product category is Mining Haul Road Monitoring Technology. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEANAE, Incident Detection, Claims & Evidence Management. Its NAICS code is 213 and its SIC code is 3823.