Bardar
- Company typePrivate
- Founded1937
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
Bardar firmographics
Firmographics- Name
- Bardar
- Legal name
- Bårdar Danseinstitutt
- Website
- https://baardar.no
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bardar industry classification
Industry- Product category
- Dance Education
- NAICS
- Fine Arts Schools (61161), Dance Companies (711120)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI), Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where Bardar is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Bardar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Semester Course Fees: Bårdar generates revenue primarily through semester-based dance course fees charged to individual students. Courses are priced per semester with tiered pricing based on program intensity (regular courses vs. elite crew programs). Additional revenue is derived from private lessons and event/show performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Jazz (Nivå 1) - Regular adult beginner course |
| Subscription | Annual | Stepp (Nivå 3/4) - Advanced tap dancing course |
| Subscription | Multi-year contract | Bårdar Crew - Elite youth dance crew |
| Subscription | Pay-as-you-go | West Coast Swing (Nivå 2) - Partner dance 5-week course |
| Subscription | Annual | Hip Hop - Commercial (10-12 år) - Children's course |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bardar product offering
Product offeringCore offering
Bårdar Danseinstitutt delivers in-person dance education from beginner to professional level for children, youth, and adults across numerous styles (Ballet, Jazz, Hip Hop, Contemporary, Tap, Heels, Lyrical Jazz, Theatre/Broadway Jazz, Stepp, West Coast Swing, Swing/Jive/Rock n' Roll, partner dance). Beyond semester courses, it runs an elite competitive crew (Bårdar Crew), offers private lessons, hosts annual events (Dance Explosion, Sommerskole), provides higher education (Bårdar Akademiet fagskole), and supplies upper secondary dance schooling with Otto Treider, plus professional dance performances for corporate/private events.
Product overview
Bårdar Danseinstitutt is a Norwegian dance school offering a comprehensive range of dance education and courses. The portfolio includes regular dance courses (dansekurs) for children, youth, and adults across various styles including Ballett, Jazz, Hip Hop-Commercial, Contemporary, Broadway/Theatre Jazz, Heels, Stepp, and more. Education products include Bårdar Akademiet (higher education in dance) and Videregående skole (upper secondary education in collaboration with Otto Treider). The company also operates Bårdar Crew, an elite competitive team, offers private lessons, event shows for professional occasions, and seasonal programs like Dance Explosion and Sommerskole (summer school).
Differentiator
Problem solved
Functional benefit
Brands
- Bårdar Akademiet: Higher education institution within Bårdar offering dance and performing arts education
- Bårdar Crew
Products and services
- Bårdar Dansekurs (Dance Courses) Semester-based dance courses for children, youth and adults across all skill levels (Nivå 1–4), covering styles such as Ballet, Jazz, Hip Hop, Contemporary, Tap, Heels, Lyrical Jazz, Theatre/Broadway Jazz, West Coast Swing, and Sports/Social Dance. Delivered in person at the Oslo campus with enrollment via letsreg.com.
- Bårdar Akademiet (Higher Education / Fagskole) Higher education program (fagskole) in dance and stage arts offering professional qualification. Alumni go on to careers as professional dancers, choreographers, and teachers within the Bårdar ecosystem and the broader Norwegian dance industry.
- Videregående skole (Upper Secondary Dance Program) Upper secondary education (videregående skole) program in dance, offered in collaboration with Otto Treider, providing students with a formal educational pathway that combines dance training with accredited secondary education.
- Bårdar Crew Elite competitive dance team consisting of 20 dedicated dancers aged 15–20. Performs at national TV productions (Stjernekamp, Melodi Grand Prix, Skal vi danse, P3 Gull), national championships, and professional stage productions; priced at 6,700 NOK per semester on a multi-year contract.
- Privattimer (Private Lessons) One-on-one private dance instruction for personalized learning and specialized skill development, available for individuals at the Oslo campus.
- Event Shows (Professional Performances) Professional dance performances and shows for corporate and private events, featuring some of Norway's top professional dancers. Combined offerings including singers and musical artists are also available.
- Dance Explosion Annual dance event featuring performances and workshops, open to the dance community.
- Sommerskole (Summer School) Seasonal summer school program for children and youth offering intensive dance instruction during the summer season.
Quantifiable outcome
- Bårdar Crew dancers have appeared on Stjernekamp, Melodi Grand Prix, Skal vi danse, P3 Gull, and participated in national championships and professional stage productions
- +1 more outcomes
Companies that use Bardar
Customer profileSegments3 records
Ideal customer profiles4 records
Bardar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bardar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Otto TreidercoreBårdar collaborates with Otto Treider to offer upper secondary school (videregående skole) programs in dance and performing arts. This partnership provides students with a formal educational pathway combining dance training with accredited secondary education.
- Bårdar AkademietcoreBårdar Akademiet is the higher education arm of Bårdar Danseinstitutt, offering professional dance education (fagskole). Alumni from the institution's programs go on to careers as professional dancers, choreographers, and teachers within the Bårdar ecosystem and broader Norwegian dance industry.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bardar competitors and assessment
Company assessmentDirect peers
- The Ailey School (Alvin Ailey American Dance Theater): New York-based school attached to a famous professional company, offering recreational through professional-level training. Strong structural parallel to Bårdar Akademiet + Bårdar Crew combination.
- Pineapple Dance Studios: London-based multi-style dance school offering classes from beginner to professional across jazz, contemporary, ballet, hip-hop, and commercial. Direct comparable in multi-tier, multi-style model.
- Edge Performing Arts Center: Los Angeles performing-arts training center combining recreational classes, conservatory-style programs, and professional preparation. Comparable in integrating amateur enrollment with pro-level training.
- Dansens Hus Oslo: Oslo-based national center for dance presenting performances and operating educational programs across styles and levels. Directly comparable as an Oslo dance institution with both training and presentation functions.
- Steps on Broadway: NYC multi-style dance school offering drop-in and semester classes across dozens of styles for all ages and levels. Closest international analogue to Bårdar's recreational course catalog model.
- Broadway Dance Center: NYC multi-style dance school with beginner-to-professional class offerings, intensive programs, and global student draw. Comparable breadth of styles and direct-to-consumer semester-style enrollment.
- Millennium Dance Complex: Los Angeles dance studio offering classes in dozens of styles across beginner to advanced levels, with strong brand visibility through celebrity instructors. Comparable direct-to-consumer multi-style model with media-driven brand profile.
Regional players
- Balettakademien Stockholm: Stockholm-based dance school with recreational classes, pre-professional training, and higher-education programs. Closest Nordic peer in scale and multi-tier structure to Bårdar.
Broad incumbents
- Oslo National Academy of the Arts (KHiO): Norway's largest arts higher-education institution, including a dance department offering BA programs. Comparable to Bårdar Akademiet at the credentialed-education layer, though broader in scope.
- Den Norske Opera & Ballett (Norwegian National Ballet): Norway's national ballet and opera company, which also runs a ballet school feeding its professional company. Overlaps with Bårdar on the training-to-professional pathway but at a national-institution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bardar social profiles
Digital presenceBardar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bardar leadership team
Management profileNumber of profiles
Bardar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bardar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bardar
What does Bardar do?
Bårdar Danseinstitutt delivers in-person dance education from beginner to professional level for children, youth, and adults across numerous styles (Ballet, Jazz, Hip Hop, Contemporary, Tap, Heels, Lyrical Jazz, Theatre/Broadway Jazz, Stepp, West Coast Swing, Swing/Jive/Rock n' Roll, partner dance). Beyond semester courses, it runs an elite competitive crew (Bårdar Crew), offers private lessons, hosts annual events (Dance Explosion, Sommerskole), provides higher education (Bårdar Akademiet fagskole), and supplies upper secondary dance schooling with Otto Treider, plus professional dance performances for corporate/private events.
Is Bardar a public or private company?
Bardar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bardar founded?
Bardar was founded in 1937. It employs 101 to 250 people.
Where is Bardar based?
Bardar is headquartered in Oslo, Norway, in the Europe region.
How does Bardar make money?
One revenue line is on record: semester Course Fees.
Who are Bardar's main competitors?
Direct peers on record are The Ailey School (Alvin Ailey American Dance Theater), Pineapple Dance Studios, Edge Performing Arts Center, Dansens Hus Oslo, Steps on Broadway, Broadway Dance Center and Millennium Dance Complex. Balettakademien Stockholm is listed as a regional player. Broad incumbents are Oslo National Academy of the Arts (KHiO) and Den Norske Opera & Ballett (Norwegian National Ballet).
Does Bardar have an API?
No public API is recorded for Bardar.
What industry is Bardar in?
Bardar's product category is Dance Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 8200.