Name

West Coast Robotics

Legal name

West Coast Robotics

Website

https://westcoastrobotics.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dairy Farm Automation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Support Activities for Animal Production (115210)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)

akta.pro secondary industries

Agricultural & Field Robotics (HDAAAIAD), Farm Robot Fleet Management & Operations Software (Dispatch, monitoring, OTA updates) (AFAAAGAH), Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Robotic milking systems
• Automated dairy equipment
• Dairy farm automation
• Precision livestock feeding
• Barn automation robotics

Headquarters

HQ city

Agassiz

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Robotic Milking Equipment Sales: Sale of Lely Astronaut robotic milking systems, including A3, A4, and A5 Next models. Target of 15-25 systems per year.
2. Automated Feeding Equipment: Sale of Lely Vector automatic feeding systems, Juno Next feed pushers, and related barn feeding equipment
3. Barn Automation Equipment: Sale of Discovery 120 Collector barn cleaning robots, Milk Taxi calf feeding systems, Luna brushes, and other barn automation products
4. 360 RAIN Irrigation Systems: Sale and installation of 360 RAIN in-season manure application irrigation systems for precision agriculture
5. Technical Service & Support: 24/7 technical support and service for all installed equipment, including installation, maintenance, and T4C training during first three months
6. Parts & Spare Components: Sales of replacement parts including Type 6 brush motors, udder cleaning components, CRS M3 upgrades, laser cover repair kits, and other spare components
7. Barn Planning & Consulting: Barn planning advice and management support services provided as part of installation packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

West Coast Robotics is the exclusive independent Lely dealership for British Columbia, selling, installing, and servicing automated dairy farming equipment. Core offerings include Lely Astronaut robotic milking systems, Lely Vector automatic feeding systems, Juno/Juno Next feed pushers, Discovery 120 Collector barn cleaning robots, and the 360 RAIN precision manure irrigation platform. The company delivers 24/7 technical support, installation, three-month training, and barn planning consulting to commercial dairy farms.

Product overview

West Coast Robotics is a Lely-certified dealer offering a comprehensive portfolio of agricultural automation products for dairy farming in British Columbia. The core product line centers on the Lely Astronaut robotic milking system, complemented by automated feeding solutions (Lely Vector, Juno/Juno Next feed pushers), autonomous barn management (Discovery 120 Collector for floor cleaning, Luna Brush for cow comfort), and the 360 RAIN irrigation/manure application system. Additional offerings include Milk Taxi for calf feeding, barn stabling equipment, ventilation systems, and manure handling solutions. The company also provides the CRS M3 communication system and supports all products through their Horizon farm management software platform. Products integrate within the Lely ecosystem, managed via Lely Control+ apps, Horizon software, and the 360 RAIN dealer app, with 24/7 technical support and service for over 200 milking robots across BC.

Differentiator

Problem solved

Functional benefit

Products and services

• Lely Astronaut Robotic Milking System Fully automated robotic milking system where cows voluntarily enter for milking. Achieves average of 35+ liters and 3+ milkings per cow per day across WCR's 200+ BC installations. Sold to commercial dairy farms as a turnkey equipment package including installation, three-month training, and 24/7 support.
• Lely Vector Automatic Feeding System Automated feeding system that mixes and dispenses fresh feed to designated cow groups, measures feed height, and reports which groups are low on feed. Supports up to 8 different types of minerals and concentrates. Sold to dairy farms seeking labor savings and improved dry matter intake.
• Lely Juno Next Automatic Feed Pusher Automated feed pusher that drives feed toward the feed fence at programmable intervals. Equipped with ultrasound sensors, Flex Package for crossing cow traffic, and Bluetooth control for overhead doors. Sold to dairy farms to save up to 180 hours per year of manual feed pushing labor.
• Lely Discovery 120 Collector Barn Cleaning Robot Autonomous barn cleaning robot that sucks up manure from solid floors and deposits it at designated drop slots. Uses ultrasound sensors for navigation and water spray for traction, programmed via the Lely Control+ app. One unit can clean up after approximately 100 cows.
• 360 RAIN Manure Irrigation System Mobile irrigation platform for in-season dairy manure application that delivers nutrients during peak crop demand. Features a 3-inch pipe for liquid delivery and Auto Restart BETA functionality via mobile app. Sold to dairy operations seeking precision nutrient management and reduced synthetic fertilizer reliance.
• Lely CRS M3 Communication and Alarm System Communication and alarm reporting system for dairy barn operations. Supports remote service via web interface, SIM/cellular and landline connections, VoIP/wireless hub, customizable speech board, and ModAlarm. Sold as a replacement for legacy CRS+ units (end-of-life December 31, 2026).
• Lely Luna Cow Brush Automated cow grooming brush with horizontal placement, 300W max output, dust-proof and water-resistant design. Sold to dairy farms to improve cow comfort and welfare.
• Lely Milk Taxi Calf Feeding System Stainless steel mobile unit that pasteurizes, cools, mixes, and doses milk or supplements to calves. Battery-powered for transport around the barn. Sold to dairy farms to automate calf feeding and reduce labor.
• Barn Stabling Equipment Barn stabling systems and equipment for dairy operations, offered alongside milking and feeding automation solutions as part of complete farm automation packages.
• Barn Ventilation Systems Ventilation solutions for dairy barns designed to maintain optimal air quality and temperature for cow comfort and productivity. Sold to dairy farms as part of complete barn automation projects.
• Manure Handling Equipment Equipment and systems for managing and processing dairy manure, including the Discovery 120 Collector autonomous cleaning system and related manure handling infrastructure.

Quantifiable outcome

• 35+ liters per cow per day
• +5 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• LelyflagshipChannel Partner/ Reseller/ DistributorIndependent Lely dealership and exclusive distributor of Lely automated dairy equipment in British Columbia. Partnership established in 2008, forming one of the first independent Lely dealerships in Canada. Products include Astronaut robotic milking systems, Vector feeding systems, Juno feed pushers, Discovery barn cleaning robots, and Horizon farm management software. Lely provides products while WCR handles sales, installation, training, and ongoing service support in BC territory.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Dairymaster: Irish dairy equipment manufacturer with robotic milking (Mission Control) and feed pushing systems that overlap directly with WCR's Lely Vector and Juno offerings. Smaller North American presence but active in Canadian market.
• Afimilk: Israeli dairy herd management and milking technology company offering AfiFarm software and robotic milking solutions. Adjacent competitor in farm management software (overlaps with Lely Horizon) and milking automation.

Broad incumbents

• BouMatic: Established dairy equipment manufacturer offering robotic milking and parlour automation through regional dealers. Comparable as a competing brand in the same end market, though smaller global share than GEA or DeLaval.
• GEA Group: Global dairy equipment manufacturer offering competing robotic milking systems (DairyRobot R9500) through its own dealer network. Overlaps with WCR's product categories but operates at much larger scale as a manufacturer rather than regional dealer.
• Fullwood Packo: European dairy equipment manufacturer offering robotic milking (M²erlin) and cooling systems. Competes in the same product category as WCR's Lely portfolio via its own dealer network in North America.
• DeLaval: Global dairy equipment incumbent with VMS robotic milking systems and a worldwide dealer/service network. Competes directly in BC's dairy automation market through its own dealer relationships and poses a threat to WCR's Lely-only portfolio.

Direct peers

• Norwell Dairy Systems: Independent Lely dealer serving Ontario dairy farmers with the same product portfolio (Astronaut, Vector, Juno, Discovery) and service-led model as West Coast Robotics. Most directly comparable peer — same brand affiliation, same business model, different Canadian province.

Others

• Valmetal: Canadian manufacturer of dairy and livestock equipment (feeding, manure handling, barn equipment) with adjacent products to several of WCR's Lely offerings. Thematically related as a domestic supplier in the same farm equipment ecosystem.
• Lely North America: Manufacturer of all products WCR distributes. Not a competitor but the principal supplier and franchisor — relevant because Lely's strategic decisions on dealer structure, product roadmap, and direct-to-farm sales directly determine WCR's opportunity set.

Regional players

• Pacific Dairy Centre: Western Canadian dairy equipment dealer and service provider operating in BC and Alberta with competing milking equipment brands and parlour systems. Comparable as a regional dairy automation dealer with overlapping service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WCRobotics
• YouTubeyoutube.com/channel/UC2FzMie6B_Va_5F28H8NnwQ?
• Facebookfacebook.com/WestCoastRobotics
• Instagraminstagram.com/westcoastbots

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Robotics