Red and White
Red and White (Красное&Белое) is a privately held Russian nationwide convenience store chain, operating 21,547 'store near home' locations under ООО «Альфа-М» that sell food, alcohol, and household goods directly to individual retail consumers, supported by a mobile app with 13.8 million users.
- Company typePrivate
- Founded-
- HeadquartersChelyabinsk, Russia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Red and White does
Red and White (Красное&Белое, operating brand of ООО «Альфа-М», OGRN 1147746779025, registered in Moscow) is a privately held Russian retail chain operating a nationwide network of 21,547 convenience stores under the 'магазин у дома' (store near home) format. The company sells directly to consumers through company-owned physical stores, complemented by a website (krasnoeibeloe.ru) and a mobile application with 13.8 million registered users. Its primary customer segment is individual Russian retail consumers seeking affordable food and alcohol purchases in residential neighborhoods.
The core offering is a broad assortment of alcoholic beverages (imported and Russian wine, sparkling wine, vodka, whiskey, brandy, tequila, rum, beer, energy drinks), non-alcoholic beverages (water, juices, cold tea), dairy, meat and fish, frozen foods, ready meals, confectionery, snacks, sports nutrition, tobacco, hookah and electronic devices, household goods, and pet food. The chain positions itself around competitive low prices, wide product range, and convenient neighborhood access, with a quality-control program cited on the website. Pricing is set at the individual store level based on location and regional factors; no structured pricing tiers or subscription models are disclosed.
The business model is straightforward direct-to-consumer retail: revenue is generated through one-time transactions at physical point-of-sale locations, with a discount card and mobile app loyalty layer supporting repeat visits. The company distributes through a single-channel, single-country, domestically focused physical retail network; no B2B, wholesale, or international expansion is disclosed. No proprietary technology, API, or software platform is described; the technology stack is described as traditional retail with a supporting mobile app and a multi-platform social media presence (VK, OK, Telegram, Yandex Zen, MAX). No funding rounds, M&A, partnerships, executive changes, or ownership transactions are disclosed in the available source data.
Red and White firmographics
Firmographics- Name
- Red and White
- Legal name
- Общество с ограниченной ответственностью «Альфа-М»
- Website
- https://krasnoeibeloe.ru
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red and White (Красное&Белое) is a privately held Russian nationwide convenience store chain, operating 21,547 'store near home' locations under ООО «Альфа-М» that sell food, alcohol, and household goods directly to individual retail consumers, supported by a mobile app with 13.8 million users.
- Ownership category
- akta.pro rank
Red and White industry classification
Industry- Product category
- Convenience Retail / Grocery and Beverage Retail
- NAICS
- Convenience Retailers and Vending Machine Operators (44513), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Convenience Stores (5412), Retail-Variety Stores (5331)
- akta.pro primary industry
- Alcohol & Tobacco-Led Convenience Stores (CRAHABAI)
- akta.pro secondary industries
- Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA), Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)
Keywords
Where Red and White is headquartered
LocationHeadquarters
- HQ city
- Chelyabinsk
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Red and White business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Food and Alcohol: Red and White generates revenue through retail sales of food and alcoholic beverages across its 21,547 physical store locations in Russia. The stores offer a wide range of products including wine, vodka, beer, soft drinks, confectionery, dairy products, and household goods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Red and White product offering
Product offeringCore offering
Red and White (Красное&Белое) operates a chain of 21,547 neighborhood convenience stores across Russia selling food products, alcoholic and non-alcoholic beverages, dairy, confectionery, snacks, tobacco, and household goods. The company positions itself as an affordable "store near home" (магазин у дома) retail chain under the parent company LLC Alpha-M (ООО «Альфа-М»). A mobile app with 13.8 million users and a loyalty discount card program support the in-store experience.
Product overview
Red and White (Красное&Белое) is a Russian retail chain of convenience stores operating under the parent company ООО «Альфа-М» (ООО Alpha-M). The business model centers on a network of 21,547 stores offering a broad assortment of alcoholic beverages, non-alcoholic drinks, and food products. The company positions itself as a neighborhood convenience store (магазин у дома) providing comfortable shopping with a wide product range. The core offering spans alcoholic drinks (imported and Russian wine, sparkling wine, vodka, whiskey, brandy, tequila, rum, beer), non-alcoholic beverages (water, juices, energy drinks, cold tea), dairy products, meat and fish, frozen foods, ready meals, confectionery (chocolate, cookies, candy), snacks, pet food, household goods, and tobacco products. The digital ecosystem includes a mobile app with 13,792,000 users, online store access, and a loyalty program with discount cards.
Differentiator
Problem solved
Functional benefit
Companies that use Red and White
Customer profileSegments1 record
Ideal customer profiles1 record
Red and White technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red and White partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Red and White competitors and assessment
Company assessmentDirect peers
- Bristol (Mercury Retail Group): Russian convenience-store chain historically merged with Krasnoe&Beloe into Mercury Retail Group; operates a similar alcohol-and-food neighborhood store model with comparable footprint in Russia.
- X5 Group: Russia's largest food retailer, operating Pyaterochka proximity stores, Perekrestok supermarkets, and Chizhik discount stores. Most directly comparable to Red and White in convenience/grocery retail across Russia.
- Magnit: One of Russia's largest grocery chains with a mix of proximity stores, supermarkets, and drogerie format. Competes head-to-head with Krasnoe&Beloe in neighborhood food and household goods.
- Monetka: Ural-based Russian convenience/grocery chain with neighborhood stores selling food, alcohol, and household goods. Comparable to Krasnoe&Beloe in regional footprint and assortment strategy.
- Dixy: Russian convenience-focused grocery chain operating neighborhood stores with a similar 'store near home' value proposition; directly competes in food, alcohol, and household categories.
Regional players
- SPAR Russia: Operates SPAR-branded supermarkets and convenience stores in Russia via regional partners. Comparable on assortment breadth and private-label strategy but smaller national footprint.
- Azbuka Vkusa: Premium Russian grocery chain concentrated in Moscow and St. Petersburg. Adjacent competitor in the premium/convenience segment where Krasnoe&Beloe's broad assortment also competes for basket share.
Broad incumbents
- O'Key Group: Russian hypermarket and discounter chain. Overlaps in grocery and household categories but anchored in larger-format stores rather than pure convenience.
- Lenta: Major Russian hypermarket and grocery chain. Overlaps in grocery and household assortment and competes for the same household budgets, though its core format is large-format rather than convenience.
Emerging players
- VkusVill: Fast-growing Russian natural/healthy food convenience chain targeting urban, higher-income consumers with strong private label. Represents a differentiated competitive threat on quality and digital experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Red and White social profiles
Digital presenceRed and White financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red and White leadership team
Management profileNumber of profiles
Profiles1 record
Red and White funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red and White M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red and White
What does Red and White do?
Red and White (Красное&Белое) operates a chain of 21,547 neighborhood convenience stores across Russia selling food products, alcoholic and non-alcoholic beverages, dairy, confectionery, snacks, tobacco, and household goods. The company positions itself as an affordable "store near home" (магазин у дома) retail chain under the parent company LLC Alpha-M (ООО «Альфа-М»). A mobile app with 13.8 million users and a loyalty discount card program support the in-store experience.
Is Red and White a public or private company?
Red and White is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red and White founded?
Red and White was founded in -1. It employs 1 to 10 people.
Where is Red and White based?
Red and White is headquartered in Chelyabinsk, Russia, in the Europe region.
How does Red and White make money?
One revenue line is on record: retail Sales of Food and Alcohol.
Who are Red and White's main competitors?
Direct peers on record are Bristol (Mercury Retail Group), X5 Group, Magnit, Monetka and Dixy. Regional players are SPAR Russia and Azbuka Vkusa. Broad incumbents are O'Key Group and Lenta. VkusVill is listed as an emerging player.
Does Red and White have an API?
No public API is recorded for Red and White.
What industry is Red and White in?
Red and White's product category is Convenience Retail / Grocery and Beverage Retail. Its primary akta.pro industry code is CRAHABAI, Alcohol & Tobacco-Led Convenience Stores, with a secondary code of CRANAJAA, Traditional Convenience Stores (Alcohol/Tobacco-led). Its NAICS code is 44513 and its SIC code is 5412.