Red and White

What Red and White does

Red and White (Красное&Белое, operating brand of ООО «Альфа-М», OGRN 1147746779025, registered in Moscow) is a privately held Russian retail chain operating a nationwide network of 21,547 convenience stores under the 'магазин у дома' (store near home) format. The company sells directly to consumers through company-owned physical stores, complemented by a website (krasnoeibeloe.ru) and a mobile application with 13.8 million registered users. Its primary customer segment is individual Russian retail consumers seeking affordable food and alcohol purchases in residential neighborhoods.

The core offering is a broad assortment of alcoholic beverages (imported and Russian wine, sparkling wine, vodka, whiskey, brandy, tequila, rum, beer, energy drinks), non-alcoholic beverages (water, juices, cold tea), dairy, meat and fish, frozen foods, ready meals, confectionery, snacks, sports nutrition, tobacco, hookah and electronic devices, household goods, and pet food. The chain positions itself around competitive low prices, wide product range, and convenient neighborhood access, with a quality-control program cited on the website. Pricing is set at the individual store level based on location and regional factors; no structured pricing tiers or subscription models are disclosed.

The business model is straightforward direct-to-consumer retail: revenue is generated through one-time transactions at physical point-of-sale locations, with a discount card and mobile app loyalty layer supporting repeat visits. The company distributes through a single-channel, single-country, domestically focused physical retail network; no B2B, wholesale, or international expansion is disclosed. No proprietary technology, API, or software platform is described; the technology stack is described as traditional retail with a supporting mobile app and a multi-platform social media presence (VK, OK, Telegram, Yandex Zen, MAX). No funding rounds, M&A, partnerships, executive changes, or ownership transactions are disclosed in the available source data.

Name

Red and White

Legal name

Общество с ограниченной ответственностью «Альфа-М»

Website

https://krasnoeibeloe.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Red and White (Красное&Белое) is a privately held Russian nationwide convenience store chain, operating 21,547 'store near home' locations under ООО «Альфа-М» that sell food, alcohol, and household goods directly to individual retail consumers, supported by a mobile app with 13.8 million users.

Ownership category

akta.pro rank

Product category

Convenience Retail / Grocery and Beverage Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Variety Stores (5331)

akta.pro primary industry

Alcohol & Tobacco-Led Convenience Stores (CRAHABAI)

akta.pro secondary industries

Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA), Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Convenience retail stores
• Alcoholic beverage retail
• Neighborhood grocery chain
• Food and drink retail
• Consumer goods retail

Headquarters

HQ city

Chelyabinsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Food and Alcohol: Red and White generates revenue through retail sales of food and alcoholic beverages across its 21,547 physical store locations in Russia. The stores offer a wide range of products including wine, vodka, beer, soft drinks, confectionery, dairy products, and household goods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Red and White (Красное&Белое) operates a chain of 21,547 neighborhood convenience stores across Russia selling food products, alcoholic and non-alcoholic beverages, dairy, confectionery, snacks, tobacco, and household goods. The company positions itself as an affordable "store near home" (магазин у дома) retail chain under the parent company LLC Alpha-M (ООО «Альфа-М»). A mobile app with 13.8 million users and a loyalty discount card program support the in-store experience.

Product overview

Red and White (Красное&Белое) is a Russian retail chain of convenience stores operating under the parent company ООО «Альфа-М» (ООО Alpha-M). The business model centers on a network of 21,547 stores offering a broad assortment of alcoholic beverages, non-alcoholic drinks, and food products. The company positions itself as a neighborhood convenience store (магазин у дома) providing comfortable shopping with a wide product range. The core offering spans alcoholic drinks (imported and Russian wine, sparkling wine, vodka, whiskey, brandy, tequila, rum, beer), non-alcoholic beverages (water, juices, energy drinks, cold tea), dairy products, meat and fish, frozen foods, ready meals, confectionery (chocolate, cookies, candy), snacks, pet food, household goods, and tobacco products. The digital ecosystem includes a mobile app with 13,792,000 users, online store access, and a loyalty program with discount cards.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bristol (Mercury Retail Group): Russian convenience-store chain historically merged with Krasnoe&Beloe into Mercury Retail Group; operates a similar alcohol-and-food neighborhood store model with comparable footprint in Russia.
• X5 Group: Russia's largest food retailer, operating Pyaterochka proximity stores, Perekrestok supermarkets, and Chizhik discount stores. Most directly comparable to Red and White in convenience/grocery retail across Russia.
• Magnit: One of Russia's largest grocery chains with a mix of proximity stores, supermarkets, and drogerie format. Competes head-to-head with Krasnoe&Beloe in neighborhood food and household goods.
• Monetka: Ural-based Russian convenience/grocery chain with neighborhood stores selling food, alcohol, and household goods. Comparable to Krasnoe&Beloe in regional footprint and assortment strategy.
• Dixy: Russian convenience-focused grocery chain operating neighborhood stores with a similar 'store near home' value proposition; directly competes in food, alcohol, and household categories.

Regional players

• SPAR Russia: Operates SPAR-branded supermarkets and convenience stores in Russia via regional partners. Comparable on assortment breadth and private-label strategy but smaller national footprint.
• Azbuka Vkusa: Premium Russian grocery chain concentrated in Moscow and St. Petersburg. Adjacent competitor in the premium/convenience segment where Krasnoe&Beloe's broad assortment also competes for basket share.

Broad incumbents

• O'Key Group: Russian hypermarket and discounter chain. Overlaps in grocery and household categories but anchored in larger-format stores rather than pure convenience.
• Lenta: Major Russian hypermarket and grocery chain. Overlaps in grocery and household assortment and competes for the same household budgets, though its core format is large-format rather than convenience.

Emerging players

• VkusVill: Fast-growing Russian natural/healthy food convenience chain targeting urban, higher-income consumers with strong private label. Represents a differentiated competitive threat on quality and digital experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/krasnoebeloe
• YouTubezen.yandex.ru/id/5dde5c1021552277da47ba4b
• Facebookvk.com/krasnoebeloe
• LinkedInok.ru/krasnoebeloe
• Instagrammax.ru/krasnoebeloe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red and White