MPAKT

What MPAKT does

MPAKT is a privately held, founder-operated creative studio that delivers branding, structural packaging design, rebranding, and creative direction and production services to beauty, personal care, and fashion clients. The firm is led by Creative Director and owner Robert Bergmann, whose prior tenure as Vice President / Global Creative Director at L'Oréal Groupe anchors the studio's positioning in the premium beauty and fashion markets.

The service portfolio is organized around three integrated pillars: 360° Branding (market research, brand messaging, naming, logo and collateral design, consumer testing, brand standards); Structural Packaging Design (structural and graphic packaging design, redesign, CAD prototyping, stock component sourcing, and project supervision); and Creative Direction and Production (art direction, print and digital advertising, retail display design, photoshoot and videoshoot production, casting, and post-production). Disclosed clients include L'Oréal (and multiple sub-brands such as L'Oréal Professionnel, Pureology, Redken, Shu Uemura), Estée Lauder, Coty, Calvin Klein Fragrances, Unilever, Mitsubishi, Condé Nast Publications International, Moschino, Alberta Ferretti, J. Lindeberg, The Gap, Kanebo, Ulta, and Hain Celestial, as well as fashion institutions such as the CFDA and New York Fashion Week.

MPAKT was founded in New York City's Greenwich Village and is currently based in Los Angeles and Oahu's North Shore, with operating reach extending to clients and press recognition in the US, Europe (France), Asia (Japan), and South America (Brazil). The firm operates as an independent creative consultancy with no disclosed external investment, parent company, or subsidiaries, and monetizes through project-based, quote-driven engagements. It carries 11–50 employees per firmographics and has been profiled in design and packaging publications including +81, IDEA, WIRED Japan, Dieline, Packaging Design Magazine, Packaging of the World, Branding Magazine, and Dexigner.

Name

MPAKT

Legal name

MPAKT

Website

https://m-pakt.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MPAKT is a founder-led, Los Angeles- and Oahu-based creative studio providing 360° branding, structural packaging design, rebranding, and creative direction and production services to enterprise beauty, personal care, and fashion clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

MPAKT is an award-winning creative studio that provides 360° branding, structural packaging design, rebranding, and creative direction and production services for beauty, personal care, and fashion brands. The studio delivers integrated creative solutions including market research, brand naming, logo design, packaging CAD prototyping, art direction, photoshoot and videoshoot production, and retail display design for enterprise clients across global markets.

Product overview

MPAKT is an award-winning creative studio offering a unified suite of branding, packaging, and creative production services for beauty, personal care, and fashion brands. The firm provides three interconnected service pillars: 360° Branding (market research, brand messaging, naming, logo design, collateral, and brand standards), Structural Packaging Design (CAD prototyping, graphic design, redesign, sourcing, and testing), and Creative Direction and Production (art direction, advertising, digital design, content production, retail displays, photoshoots, videoshoots, and post-production). Founded by former L'Oréal Groupe Global Creative Director Robert Bergmann, the studio serves clients including L'Oréal, Estée Lauder, Coty, Moschino, and others across haircare, skincare, cosmetics, and fragrance markets.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Branding Comprehensive branding service covering market research, brand messaging, backstory development, brand naming, logo design, collateral design, consumer testing, and brand standards development. Intended for beauty, personal care, and fashion brand owners seeking end-to-end brand identity creation.
• Structural Packaging Design Packaging design and engineering service including market research, structural packaging design, packaging graphic design, packaging redesign, packaging navigation, stock component sourcing, packaging CAD prototyping, project supervision, and consumer testing. Intended for beauty, personal care, and consumer goods brands that need integrated structural and graphic packaging solutions.
• Rebranding Repositioning and rebranding service covering market research, brand re-messaging, backstory redevelopment, brand renaming, logo redesign, collateral redesign, consumer testing, and brand standards. Intended for established brands undergoing transformation or repositioning.
• Creative Direction and Production Full-service creative direction and production capability including art direction, print advertising, digital design, collateral design, content production, technical implementation, retail display design, retail experience design, market research, photoshoot production, videoshoot production, casting, post-production, and consumer testing. Intended for brands and fashion industry organizations that need senior art direction and production for campaigns, shows, and retail experiences.

Named customers30 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lippincott: Brand strategy and design firm known for identity and packaging work with consumer and beauty brands. Closely comparable specialty branding house serving enterprise clients seeking transformational brand work.
• Mucho: Independent design studio specializing in branding, packaging, and visual identity for premium brands. Comparable to MPAKT in size, craft focus, and packaging-led brand work.
• Pentagram: Independent design consultancy with a partner-led model providing branding, packaging, and identity work across luxury, beauty, fashion, and consumer brands. Closest large-scale analogue to a specialist, partner-led studio like MPAKT.
• Interbrand: Large global branding and brand strategy firm with strong beauty, luxury, and consumer-goods credentials. Comparable to MPAKT in providing end-to-end brand identity, packaging, and rebranding work for major enterprise brands.
• MetaDesign: International brand and design consultancy with strong packaging and brand identity credentials across consumer and beauty brands. Comparable specialist design firm operating in similar enterprise client space.
• Saffron Brand Consultants: Global brand consultancy with offices in London, New York, and other cities, serving consumer and luxury brands on brand strategy, identity, and architecture. Comparable in combining brand strategy and design for enterprise clients.
• Jones Knowles Ritchie (JKR): Independent design and branding agency with a strong packaging and brand identity practice for beauty, food, and beverage brands. Directly comparable integrated branding-and-packaging model to MPAKT.
• Baron & Baron: Founder Fabien Baron's New York-based creative studio, where MPAKT founder Robert Bergmann began his career. Directly comparable ultra-high-end design shop serving fashion, beauty, and luxury brands with branding, packaging, and creative direction.
• Landor & Fitch: Global branding and design consultancy with deep fashion and beauty practice. Comparable to MPAKT in offering brand strategy, identity, packaging design, and rebranding services for enterprise clients.
• Established (formerly Sterling Brands): Independent brand design agency known for beauty and personal care branding and packaging work. Direct competitor in the same beauty/personal care niche that MPAKT targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mpaktnyc
• LinkedInlinkedin.com/company/m-pakt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPAKT