What InnoValor Advies does

InnoValor Advies B.V. is a privately held Dutch research and advisory consultancy headquartered in Enschede, Netherlands, founded in December 2013 as a spin-off from the Novay research institute. The firm operates with approximately 10 employees and is owned and led by Managing Partners Claudia Vermeulen and Ruud Kosman, who acquired the advisory business in 2022 following its separation from the software product ReadID (now Inverid). Its lineage traces back to 1991 through predecessor organizations (Telematica Research Centrum, Telematica Instituut, Novay), giving the firm over three decades of accumulated ICT-research heritage in the Dutch public sector.

The company delivers research, advisory, and workshop-based services organized around three interconnected themes: Digital Identities (eIDAS 2.0, EDI wallets, ID-wallets, personal data management), Responsible Data and AI (digital ethics, algorithm transparency, data governance), and Innovation Management (short-cycle innovation, stakeholder participation, organizational design). Its proprietary tools include the Algoritmewijzer — a visual language tool for algorithm transparency validated with 360+ respondents — the Blauwdruk Ethiek (Ethics Blueprint) for ethical ID-wallet implementation, the Game Based Organization Design methodology, and the PDM rollen framework for personal data management roles. The firm is a Founding Member of MyData Global, facilitates the Dutch MyData hub, and participates in multi-stakeholder consortia including Digital We, Digital Identity Pilots, and the Interreg North Sea Connected River project across six countries.

InnoValor generates revenue through professional services engagements — research studies, consulting, workshops, and framework agreements — primarily with Dutch (semi)public sector organizations. Named clients include Rijksinspectie Digitale Infrastructuur (RDI), Gemeente Nijmegen, Gemeente Amsterdam, RVO, DUO, UWV, Kadaster, KVK, Rijkswaterstaat, MedMij, and Stichting Kennisnet. Distribution is direct and consultative, driven by thought leadership content, conference participation, and referrals. The firm has no external institutional investment or parent holding company, and disclosed employee compensation indicates a salary band of €35.5k–€98.8k with a 9.5% pension contribution.

Name

InnoValor Advies

Legal name

InnoValor Advies B.V.

Website

https://innovalor.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

InnoValor Advies is a Dutch research and advisory consultancy (~10 staff) founded in 2013, serving government, municipalities, and educational institutions with research, frameworks, and tools on digital identities, responsible data and AI, and innovation management.

Ownership category

akta.pro rank

Product category

Digital Innovation Consulting

akta.pro primary industry

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Digital identity advisory
• Responsible data consulting
• Innovation management services
• Public sector consulting
• Digital ethics services

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research and Advisory Services: Primary revenue stream from providing research and advisory services on digital innovation topics to government agencies and public sector organizations. Projects include studies, consulting engagements, workshops, and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

InnoValor Advies is a Dutch research and advisory firm that delivers consultancy, research, and framework-based advisory services on responsible digital innovation. Its work is organized around three interconnected themes — Digital Identities, Responsible Data and AI, and Innovation Management — and is delivered primarily to (semi)public sector organizations and educational institutions through project engagements, workshops, and proprietary tools such as the Algoritmewijzer and the Blauwdruk Ethiek.

Product overview

InnoValor Advies is a research and consultancy agency (not a software product company) that provides advisory services in three interconnected themes: Digital Identities, Responsible Data and AI, and Innovation Management. Their offerings include advisory frameworks and tools such as the Algoritmewijzer (algorithm transparency tool), the Ethics Blueprint for responsible ID-wallet implementation, and the Game Based Organization Design methodology. They conduct research-based consultancy, facilitate workshops, and develop practical tools and frameworks for governments and organizations navigating digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Advisory Services on Responsible Digital Innovation Research, advisory, and consulting services for (semi)public sector and educational organizations across three interconnected themes: Digital Identities, Responsible Data and AI, and Innovation Management. Engagements include studies, framework agreements, workshops, training, and implementation support.
• Algoritmewijzer A transparency tool providing a visual language (icons similar to film ratings) that makes algorithm characteristics visible and understandable in customer journeys. Includes signaling icons indicating when an algorithm is active and an informative layer explaining in plain language what data is used, why, and what the impact is for the user; validated with over 360 respondents.
• Blauwdruk Ethiek (Ethics Blueprint) A practical framework with concrete recommendations and handles for service providers to implement and use ID wallets in an ethically responsible manner. Includes an ethical values framework and a card game for ethical decision-making, developed from the Digital Identity Pilots project in the social domain.
• Game Based Organization Design A methodology using elements from the design process for (computer) games to increase understanding of organizational systems for all stakeholders. Applied through interactive workshops and paper prototypes to help organizations design new structures, strategies, and relationships with their environment.
• PDM rollen framework (Personal Data Management Roles) A framework explaining the four basic roles for personal data management: the person, data provider, data recipient, and operator. Provides practical examples for understanding data sharing ecosystems and personal data management responsibilities.

Quantifiable outcome

• Algoritmewijzer validated with over 360 respondents
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, historical and project.

• MyData GlobalcoreStrategic or Co-development PartnerInnoValor is a Founding Member of MyData Global, the NGO working since 2018 on responsible use of personal data through collaboration of companies, governments and knowledge partners. InnoValor facilitates the Dutch hub of MyData. This partnership provides access to international networks and thought leadership on personal data management.
• Fides CommunitycoreStrategic or Co-development PartnerInnoValor signed the FIDES manifesto in October 2024. Fides is an international initiative rooted in the Netherlands focused on improving digital trust online, facilitating shared research and development, interoperability events, and connecting digital ecosystems.
• Digital We Consortium (DUO, RVO, Kadaster, SIVI, De Volksbank, APG, Gemeente Amsterdam)coreStrategic or Co-development PartnerMulti-year project (2017-2021) where technological innovations and societal challenges come together. Developed the Algoritmewijzer and Academy Datagedreven Organisatie. Annual deliverables including Data as a Service, Intelligente Klantinteractie, and research on personal data management.
• Connected River Consortium (13 partners from 6 countries)majorStrategic or Co-development PartnerInterreg North Sea project (2022-2026) developing Flow Forward innovation methodology. Partners include Rijkswaterstaat, Hamburg Port Authority, Flanders Environment Agency, Gemeente Nijmegen, Port de Lille, Antwerp Management School, and others across Netherlands, Germany, Belgium, France, Denmark, Sweden.
• Digital Identity Pilots Consortium (Gemeente Nijmegen, Gemeente Amsterdam, KVK, UWV, Divosa, Ver.ID, INK)coreStrategic or Co-development PartnerResearch project (2024-2025) investigating how ID-wallets can provide simpler and more inclusive service delivery in the social domain. Monthly user research days with inhabitants, students, staff and experts. Over 10 use cases developed including bus discount applications and benefits eligibility checks.
• NovayhistoricalStrategic or Co-development PartnerInnoValor was founded as spin-off from Novay research institute in 2013. Novay was a Technology Top Institute recognized by Ministry of Economic Affairs, founded by KPN, Philips, ING, Rabobank, IBM with technical universities. Predecessor organizations date back to 1991.
• SURFnethistoricalTechnology or IntegrationEarly collaboration on future of digital identities research, contributing to foundational work on personal data management concepts.
• Qiy FoundationhistoricalStrategic or Co-development PartnerEarly research collaboration on personal data management frameworks and standards in the Netherlands.
• Bureau Forum StandaardisatieprojectImplementation/ SI/ Consulting PartnerResearch on stimulation of FAIR Principles (Findability, Accessibility, Interoperability, Reuse) in government for digital government interoperability.
• Stichting KennisnetprojectImplementation/ SI/ Consulting PartnerSetup of national program for information security and privacy (IBP) in foundational education, contributing to 'Digitaal Veilig Onderwijs' program.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Signicat: European leader in digital identity verification, eID, and identity-proofing services headquartered in Norway — comparable subject-matter focus on digital identity and EU regulatory compliance, but operating as a software vendor rather than research advisor.

Broad incumbents

• Capgemini Invent: Strategy and transformation arm of Capgemini with active Dutch public-sector digital and data practices — a broad incumbent that competes for similar innovation and digital-identity mandates.
• Thales Digital Identity & Security: Global vendor (formerly Gemalto) of digital identity, eID, and secure-document solutions — a large incumbent with deep EU public-sector relationships in identity, overlapping thematically with InnoValor's digital-identity work.
• Accenture Netherlands: Global professional services firm with a large Dutch public-sector practice delivering large-scale digital identity, cloud, and AI programs — overlapping client base but with end-to-end implementation capacity InnoValor cannot match.
• Deloitte Netherlands: Big Four firm with a substantial Dutch public-sector digital transformation practice covering identity, data, AI, and innovation management — competes for the same client mandates but at far greater scale and with broader delivery capabilities.
• KPMG Netherlands: Big Four firm with established Dutch public-sector consulting, data, and emerging-tech practices — competes in the same ecosystem of digital-transformation advisory engagements.

Direct peers

• Inverid (ReadID): Former sister company of InnoValor Advies, split off in 2022. Inverid is a Dutch identity-verification software firm focused on NFC-based ID document reading — the closest direct peer by origin, customer base (Dutch government, EU public sector), and digital-identity focus.
• VKA: Dutch consultancy focused on the public sector, with practices spanning digital transformation, data-driven government, and innovation — similar boutique scale and direct overlap in Dutch government client base.
• Dialogic: Utrecht-based independent research and consultancy firm working on innovation, technology, and digital policy for Dutch and European public sector clients — comparable in scale, research-driven positioning, and policy-adjacent methodology.
• Considerati: Amsterdam-based public affairs and policy consultancy specializing in digital regulation, data protection, AI policy, and digital ethics — directly comparable in size, Dutch (semi)public sector focus, and responsible-data-and-AI subject matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innovalor-advies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnoValor Advies