Ido Planning

What Ido Planning does

Ido Planning (이도플래닝) is a privately held Seoul-based company founded in 2010 that operates across three integrated lines: MICE and event planning services, brand communication and promotion services, and interactive technology products. Its core service offerings include meetings, incentives, conventions, exhibitions, international events, product launch shows, road shows, and corporate identity development, served to enterprise clients in South Korea with notable anchor relationships including SPC Group and LG Electronics vendor registrations, and a single disclosed case study with Chosun Ilbo for a COEX exhibition in July 2020.

The company's technology product surface comprises three branded assets. SendQ, launched in 2015, is a real-time mobile audience response system that enables bidirectional audience participation in seminars and events via smartphone without requiring app installation, with no participant limit. Land Master (부동산의 신), grand-opened in 2019, is an AI-powered real estate platform that provides lifestyle-based home matching, apartment transaction price and market analysis through color-coded maps, community discussion boards, and zero-commission direct property transactions. Sangyeonjae (상연재), also opened in 2019, is a 13-room premium meeting and seminar venue near Siheung/City Hall Station.

The business model combines project-based professional services fees (MICE and brand communication engagements), subscription or recurring revenue from the SendQ platform and Sangyeonjae venue rentals, and transaction-fee revenue from the Land Master real estate platform. Distribution is hybrid: direct enterprise sales for MICE and promotion services alongside self-serve/PLG online access for SendQ and Land Master. Geographic operations are limited to the Seoul Metropolitan Area, with no disclosed international footprint. The company holds multiple government-backed certifications (international meeting planning, national venture company, technology evaluation guarantee, corporate MICE research institute) that confer procurement eligibility but does not appear to have institutional external investment.

Name

Ido Planning

Legal name

Ido Planning (이도플래닝)

Website

https://idoplanning.co.kr

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Ido Planning is a Seoul-based event management company offering MICE planning, brand communication, and promotional services alongside two technology platforms: SendQ, a real-time mobile audience response system, and Land Master, an AI-powered zero-commission real estate platform.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Graphic Design Services (541430)

SIC

Services-Management Services (8741)

akta.pro primary industry

Operational Planning & Business Reviews (QBRs, Annual Planning, PMO/Portfolio) (THAHAMAI)

akta.pro secondary industry

Account-Based Marketing (ABM) for Events (THAHAGAF)

Keywords

• Event planning services
• MICE management
• Audience response system
• Real estate platform
• Brand communications

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MICE及活动策划服务: 为会议、展览、研讨会、品牌推广活动提供策划和执行服务
2. SendQ平台服务: 实时移动观众响应系统服务
3. 房地产平台服务: Land Master房地产综合平台服务，包括价值分析和直接交易
4. 场地租赁: 运营13个不同规模的会议室、研讨会、教育和学习空间

Distribution channels2 records

Marketing channels2 records

Core offering

Ido Planning is a Seoul-based creative contents and marketing group that provides integrated event planning services (MICE, promotion, and brand communication) alongside proprietary interactive technology platforms including SendQ (a real-time mobile audience response system) and Land Master (an AI-driven real estate platform with zero-commission direct transactions). The company also operates Sangyeonjae, a premium meeting space venue with 13 rooms near Siheung Station.

Product overview

Ido Planning is a comprehensive event planning and interactive technology company offering two main business areas: Planning Business and Interactive Business. The Planning Business covers MICE services, promotion/event management, and brand communication. The Interactive Business includes SendQ, a real-time mobile audience response system, and 부동산의 신 (Land Master), an AI-powered real estate platform. Additional offerings include 상연재, a premium meeting space facility. The company operates as a single integrated service provider combining creative event planning with technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SendQ: International meeting and conference IT solution featuring real-time mobile audience response system for seminars and events
• Land Master (부동산의 신)
• Sangyeonjae (상연재)

Products and services

• SendQ (샌드큐) Real-time mobile audience response system that enables bidirectional communication between presenters and audiences at seminars, conferences, and events using smartphones, with no app installation required and no participant limit.
• Land Master (부동산의 신) Comprehensive AI-driven real estate platform that matches users with homes based on lifestyle preferences, visualizes real transaction prices and market analysis via color-coded maps, and enables zero-commission direct property transactions.
• Sangyeonjae (상연재) Premium meeting space venue near Siheung Station offering 13 rooms of various sizes for meetings, seminars, education, and study sessions.
• MICE Services Professional planning and execution services for meetings, incentive tours, conventions, seminars, conferences, exhibitions, international events, state ceremony events, and local festivals.
• Promotion Services Planning and execution of product launch shows, road shows, sampling campaigns, contests, sports marketing events, ceremonies, company events, groundbreaking/completion ceremonies, parties, and concerts.
• Brand Communication Services

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SPC GroupminorChannel Partner/ Reseller/ Distributor2010年注册为SPC Group供应商，提供活动策划和营销服务
• LG ElectronicsminorChannel Partner/ Reseller/ Distributor2017年注册为LG电子供应商，提供活动策划和促销服务

Scale indicators1 record

Recent moves11 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ido Planning