Save the rainforest
- Company typePrivate
- Founded1986
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Save the rainforest firmographics
Firmographics- Name
- Save the rainforest
- Legal name
- Rettet den Regenwald e.V.
- Website
- https://www.regenwald.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Save the rainforest industry classification
Industry- Product category
- Environmental Conservation Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Environmental Justice & Community Environmental Health (BPAGAGAL), Forestry, Land Use & REDD+ Programs (BPADALAF), Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)
Keywords
Where Save the rainforest is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Save the rainforest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Membership: The organization relies primarily on donations from supporters worldwide. Donation categories include general rainforest protection, animal protection (orangutans, gorillas, jaguars), indigenous defenders, and regional programs for Southeast Asia, Africa, and Latin America. Rainforest certificates (Regenwald-Urkunden) are offered as gift items.
- Shop Sales: The organization operates a merchandise shop selling items related to rainforest conservation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Save the rainforest product offering
Product offeringCore offering
Rettet den Regenwald e.V. operates an advocacy platform that mobilizes public support for rainforest protection through online petitions, donations, and educational content. The organization funds and campaigns for approximately 50 partner projects across Latin America, Africa, and Southeast Asia, providing financial, legal, and strategic support to indigenous communities and Eco-Guard programs defending forests against logging, mining, palm oil expansion, and large-scale agriculture.
Product overview
Save the rainforest (Rettet den Regenwald e.V.) is a non-profit environmental organization founded in 1986, operating primarily as an advocacy platform rather than a traditional software product company. Their core offerings consist of: an online petition platform for grassroots campaigns, the quarterly Regenwald Report magazine providing news and analysis, a donation system with multiple giving options, a projects showcase highlighting partner conservation initiatives worldwide, educational topic pages on environmental issues, and a merchandise shop. The organization supports approximately 50 partner projects across Latin America, Africa, and Southeast Asia, focusing on indigenous communities, Eco-Guards programs, and direct conservation efforts. The platform is available in 7 languages (German, English, Spanish, French, Italian, Portuguese, Indonesian) and reaches millions of supporters globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Petitions
Quantifiable outcome
- Successfully stopped mining operations in Intag, Ecuador after 30+ years of campaign support
- +2 more outcomes
Companies that use Save the rainforest
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Save the rainforest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Save the rainforest partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CAD (Centre d'Actions pour le Développement)coreCAD fights corruption and environmental crimes in the Republic of Congo, exposes human rights violations, and supports indigenous communities. Rettet den Regenwald partners with CAD on campaigns against oil projects and in addressing conservation-human rights conflicts in national parks.
- AMAN Tano Batak (Alliance of Indigenous Peoples of the Land of Batak)coreRegional alliance of AMAN (Alliance of Indigenous Peoples of Indonesia) working on Sumatra. AMAN Tano Batak supports indigenous Batak communities in defending their forests against Toba Pulp Lestari. Rettet den Regenwald provides support for legal recognition processes and campaigns.
- PADIC Africa (formerly Devcon)corePartnership began in 2016 when indigenous Ekuri people warned about a 'Superhighway' threat to Cross River National Park. PADIC Africa implements Eco-Guard training programs and alternative livelihoods projects in Nigeria. Rettet den Regenwald provides financial support and campaign assistance.
- Mother Nature CambodiacorePartnership since 2012 supporting environmental activism in Cambodia. Mother Nature Cambodia campaigns against deforestation and large-scale projects. Rettet den Regenwald supports through petitions, campaign funding, and international advocacy. Mother Nature Cambodia received the Alternative Nobel Prize in 2023.
- DECOIN (Defense of Intag's Environment Through Organization)coreLong-standing partnership since 1994 supporting community resistance to mining in Intag, Ecuador. DECOIN, led by activist Carlos Zorrilla, coordinates local resistance. Rettet den Regenwald provides funding, networking, and public relations support.
- Rainforest Resource Development Centre (RRDC)coreLong-term partner in Nigeria working on forest protection in Cross River State. RRDC focuses on legal action against illegal logging and works with Eco-Guards.
- Ka'apor Tuxa Ta Pame (Indigenous Council)coreIndigenous council representing the Ka'apor people in Maranhão, Brazil. Rettet den Regenwald supports their efforts to defend 531,000 hectares of rainforest against loggers, land grabbers, and gold miners.
- APEL Green AcehcorePartner organization working to protect rainforests and peatlands in the Leuser Ecosystem in Sumatra. Focuses on indigenous-led conservation.
- Agro é Fogo NetworkcoreNetwork in Brazil working on fire prevention and suppression, supporting communities in protecting forests from burning.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Save the rainforest competitors and assessment
Company assessmentDirect peers
- Rainforest Foundation Norway: International rainforest protection NGO with similar mission to protect tropical rainforests and support indigenous land rights. Operates with comparable advocacy, grantmaking, and partner-support model across rainforest countries, making it a close mission and structural peer.
- Rainforest Action Network: US-based nonprofit focused on preserving rainforests and Indigenous rights through corporate campaigns and public pressure. Closely comparable in combining grassroots petitions, corporate accountability campaigns, and support for frontline communities.
Broad incumbents
- World Wildlife Fund (WWF): Global conservation giant with rainforest programs, donor-driven funding, and policy advocacy. Overlaps on rainforest and biodiversity protection but operates at vastly larger scale across many species and ecosystems, not specialized in advocacy-only model.
- Greenpeace: Global environmental campaigning organization that combines donations, petitions, and direct-action advocacy. Directly comparable on grassroots mobilization and corporate accountability tactics, though broader in scope (climate, oceans, nuclear) beyond rainforests.
Regional players
- Friends of the Earth Germany (BUND): Germany-based environmental NGO with grassroots member structure, donation funding, and policy advocacy. Shares the German donor base and advocacy-plus-partnership approach but focuses more broadly on German and European policy rather than tropical rainforests.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Save the rainforest social profiles
Digital presenceSave the rainforest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save the rainforest leadership team
Management profileNumber of profiles
Profiles8 records
Save the rainforest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save the rainforest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save the rainforest
What does Save the rainforest do?
Rettet den Regenwald e.V. operates an advocacy platform that mobilizes public support for rainforest protection through online petitions, donations, and educational content. The organization funds and campaigns for approximately 50 partner projects across Latin America, Africa, and Southeast Asia, providing financial, legal, and strategic support to indigenous communities and Eco-Guard programs defending forests against logging, mining, palm oil expansion, and large-scale agriculture.
Is Save the rainforest a public or private company?
Save the rainforest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Save the rainforest founded?
Save the rainforest was founded in 1986. It employs 11 to 50 people.
Where is Save the rainforest based?
Save the rainforest is headquartered in Hamburg, Germany, in the Europe region.
How does Save the rainforest make money?
Two revenue lines are on record. Donations and Membership is the primary driver. The others are shop Sales.
Who are Save the rainforest's main competitors?
Direct peers on record are Rainforest Foundation Norway and Rainforest Action Network. Broad incumbents are World Wildlife Fund (WWF) and Greenpeace. Friends of the Earth Germany (BUND) is listed as a regional player.
Does Save the rainforest have an API?
No public API is recorded for Save the rainforest.
What industry is Save the rainforest in?
Save the rainforest's product category is Environmental Conservation Advocacy. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of BPAGAGAL, Environmental Justice & Community Environmental Health. Its NAICS code is 813312 and its SIC code is 8600.